Creative Marketing

Unlock the future of marketing with AI-Driven Video Marketing, your ultimate guide to harnessing the power of artificial intelligence in video marketing strategies. Dive into a world where cutting-edge technology meets compelling content creation, transforming how brands reach and engage their audiences. Start your journey with an exploration of AI's foundations and its evolution within the video marketing landscape. Discover how this technology is revolutionizing the way marketers understand and target audiences. With AI-Driven Audience Insights, tailor your campaigns with precision, ...

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Unlock your potential and transform your expertise into a thriving online business with "Online Course Mastery: The Ultimate Guide to Creating and Marketing Profitable Online Courses." This indispensable resource is crafted for educators, innovators, and anyone eager to share their unique skills with the world.

Embark on a journey of transformation with Affiliate Marketing for Beginners, where financial freedom is within reach for anyone willing to take the leap. Meet Audrey K. Andado, a seasoned expert in finance, entrepreneurship, and digital marketing, dedicated to empowering individuals through affiliate marketing.

Are you interested in Options Trading, but you don’t know how and where to start? Do you want to learn Useful Trading Strategies to become a Real Stock Trader? If yes, this is the right book for you! An option is an agreement that enables you to purchase and sell specific stock trading amounts at a special price in a particular trading time before the date of expiration avails. Options can be valuable to support your risk since they give you the right, not the commitment, to purchase/sell a security at a foreordained cost. The higher the market price, the more valuable the option ...

Does the thought of creating, maintaining, and promoting a social media presence for your business or non-profit make you feel completely and utterly overwhelmed? Then this book is for you! It’s no secret that social media marketing is here to stay but learning how to create, maintain, and promote a powerful online presence can feel like a never-ending search for answers. In this easy to follow, step-by-step guide, Making Your Business A Social Media Superstar you will learn: • About the most common social media sites and platforms and which ones you need to be on. • Step-by-step ...

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

You Don’t Have to Be Loud to Be Seen—The Introvert’s Guide to Personal Branding Are you an introvert with something meaningful to share—but the thought of self-promotion, constant content creation, or “putting yourself out there” makes you want to retreat under a blanket? Do you feel invisible online unless you're performing? Burned out by branding advice that feels made for extroverts? Tired of chasing visibility that doesn’t feel true? You’re not broken. You’re not too quiet. And you don’t need to change your personality to build a personal brand. You just need a ...

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

If you’re tired of the daily drive to work, not being able to control your own time, or simply want to augment your income, then it’s time to start your own business. Nowadays, it has become easier start a business, and you can even do it from your own home! With everything being online, there are multiple options and a vast array of opportunities you can grab. You can even start earning income passively, meaning you can earn money with minimal active effort.

Ready to build a profitable online business? How to Make & Sell Digital Products is your comprehensive guide to turning skills and passions into income with minimal startup costs. Perfect for beginners, side hustlers, and aspiring entrepreneurs, this book is packed with insights, examples, and actionable strategies to help you create digital products that sell—like eBooks, online courses, printables, templates, and more.

This book contains proven steps and strategies on how to start your dropshipping business and take it to a higher level. It opens you up to all the basics of dropshipping, ensuring you have an understanding of what it really is about and also how you can go about it. Anyone with a desire to start a home business that won’t require so much effort should consider dropshipping, which is actually the easiest, quickest, and least costly form of e-commerce business to implement. The best thing is that you have the right guide at hand that will enlighten you on all its principles.

The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.

So you started running your own small business but you quickly come to the realisation that you needed a bit more than just the ability to deliver your services to clients. One of the biggest challenges for us is getting leads into the business. We were trained as IT consultants, Accountants, Lawyers, Coaches and Artisans. We were not trained into how to sell and in the early part of our businesses life it can be difficult to find the cash to bring in professional help. This book helps bridge the gap, with two bonus sections on online lead management and search engines. Start Generating ...