Creative Marketing

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses."

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

In today’s fast-paced world, your personal brand isn’t optional—it’s essential. Whether you’re a student just starting out, a mid-career professional, or a seasoned leader ready to make a bigger impact, Boldly You! is your practical, step-by-step guide to building a brand that reflects your true self, builds trust, and helps you connect in powerful, authentic ways.

Unleash the magic of ultimate customer service with "Enchanting Customers"! This comprehensive guide illuminates the path to transforming ordinary RPG stores into extraordinary havens where customer experience is not just paramount but enchanting. Discover how to cast a spell on your clientele right from the onset! In Chapter 1, uncover what customer experience truly implies in the context of RPG stores and grasp the weight it carries in this digital era. Equip yourself to decode the complex layers of your target market in Chapter 2, learn their whims and wishes, and chart their behavioural...

Ignite Your Imagination with 200 Days of Spooky: Writing Prompts for Halloween Storytelling! Unleash your inner storyteller this Halloween with 200 Days of Spooky: Writing Prompts. Perfectly crafted for writers, enthusiasts, and Halloween lovers alike, this book is your ultimate guide to conjuring up tales that will haunt and delight. Dive into a treasure trove of eerie, strange and enchanting prompts designed to spark creativity and bring your most spine-chilling ideas to life. Whether you're a seasoned writer or just starting out, these prompts will guide you through haunted houses, ...

An excellent way to build good habits and surprising powers. Do you have a lot of habits? You may need a moment to consider that issue since habits are actions that we do instinctively and without much thinking. Therefore, you may not understand how powerful habits are. So. learning to recognize and embrace your habits is a wonderful approach to gain control over your life and accomplish more.

In Your Brand Should be Gay (Even if You’re Not), Re Perez—seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People—uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.

Radical Outcomes is a blueprint for a new way of working. Instead of taking old methods and retrofitting them for new technology, Stancampiano unveils a collaborative, fast, and effective way of working that avoids randomness and organizational drag. The audiobook offers a new way of working - the future of the way people and teams will work together.

Set your book up for success (before you even finish writing it). Most new authors don’t know that writing the book is just one piece of the publishing puzzle. An even bigger piece is getting that book into the right readers’ hands, over and over again. Fortunately, there's an easy way to do this. Packed with practical, actionable advice, The Evergreen Author delivers a proven, step-by-step system on how to successfully publish your work and grow an audience of readers. Follow the proven plan laid out in The Evergreen Author, and reach your publishing goals.

Are you ready to turn your passion into profit and build a thriving online business? Digital Marketing by Rama Nolan is your essential guide to reaching $10,000 a month with proven strategies, insider tips, and step-by-step methods. Perfect for beginners and experienced marketers alike, this audiobook offers a complete roadmap to scaling an online business in today’s digital landscape.

Writing a manuscript is hard enough. The idea of creating, publishing, and marketing it can be daunting. Having a road map can make all the difference. Twenty-time best-selling author and the CEO of Brodie Consulting Group knows what to teach you, because he’s done it all before.

Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners as well as against demands of the future in a book service leaders around the world will use as a guide for years to come.

Every salesperson needs a great leader, and every great leader needs Sellership! In this inspirational tale, authors Ben Ward and Greg Reid introduce you to Matt, a sales trainee, Rae, his mid-level sales leader, and Dan, their senior leader and division president. As the characters face challenges unique to their roles, they discover memorable principles and strategies that pave the way to their success. Entertaining and insightful, Sellership is the success roadmap for salespeople and leaders alike!

Increase your understanding of psychological diversity and its impact in business. If you're in business and love hanging out with other people as much as you can, it's essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

While launching and selling physical products on Amazon is an amazingly profitable opportunity, the risks can become overwhelming for many sellers. I've launched over 1000 private label products on Amazon to date, created over 53 unique brands, and sold 17 businesses and I have to admit that it doesn't have to be that difficult. If I would have only done this successfully once, I'd call that luck.