Creative Marketing

Mastering Twitter is the most powerful way to get your voice heard as a creative professional. In The #ArtOfTwitter, fantasy writer and Twitter coach Daniel Parsons explains how he grew a 90,000 strong army of loyal followers and gained real-world influence as an indie author. Breaking his tactics into short chapters and simple, actionable steps, he demonstrates exactly how any creative professional can achieve similar results.

If you want to know how to make money online doing affiliate marketing or Amazon FBA this bundle is for you! They are not talented. They are not smart. They are not unique. But millions of people all around the world are already making money online, traveling the world, and enjoying an amazing lifestyle. Why wouldn't you join them?

Whether you're a top-shelf corporate escapee, a fed-up middle manager or a young entrepreneur the e-ttraction method can help you set up a business to achieve your life goals. The 12-step process is separated into three sections to Understand who you are and what you want to achieve, to Build the strategy and assets for your new business, and finally to Leverage your unique assets into a realistic and manageable business model.

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses."

The Brand Who Cried Wolf is the ultimate handbook for companies and individuals who want to establish and sustain their most powerful, successful brands Instead, The Brand Who Cried Wolf explains that great branding doesn't come from gimmicks or even from good advertising. Great branding begins and ends with exceptional, innovative customer service.

If you want to make money as a beginner in the stock market, you need to learn the investment principles that the experts teach that will provide a long-term and passive income that you can depend upon. Even if you have never traded before, this book will have you ready to take action and create real wealth by investing in the stock market.

Everyone has a belief system. This may be religiously influenced, but often it's a product of the person's personality and experiences. There are certain actions that our belief systems tell us are "right" and "wrong." These are often subconscious. Whether we intend to or not, we take our belief systems with us to work. It is a manager's job to understand the belief system of every team member and its effect on efficiency and productivity.

In today’s fast-paced world, your personal brand isn’t optional—it’s essential. Whether you’re a student just starting out, a mid-career professional, or a seasoned leader ready to make a bigger impact, Boldly You! is your practical, step-by-step guide to building a brand that reflects your true self, builds trust, and helps you connect in powerful, authentic ways.

When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.

Set your book up for success (before you even finish writing it). Most new authors don’t know that writing the book is just one piece of the publishing puzzle. An even bigger piece is getting that book into the right readers’ hands, over and over again. Fortunately, there's an easy way to do this. Packed with practical, actionable advice, The Evergreen Author delivers a proven, step-by-step system on how to successfully publish your work and grow an audience of readers. Follow the proven plan laid out in The Evergreen Author, and reach your publishing goals.

"We live in a time when people need to learn a skill or piece of knowledge and take action. However, because of information overload, people are taking in so much content and forgetting or hiding behind it instead of making things happen." In Atomic Content Revolution, J.R. Heimbigner introduces the power of atomic content—concise, impactful messages that cut through the noise. In this book, you'll learn: Why Atomic Content? Understand the importance of short, potent content in an age of information overload. Types of Atomic Content Discover ten formats that engage and inspire, from ...

I wrote this book for one reason and one reason only: to wake up everybody who is serious about scaling up their e-commerce business by using SEO. This book contains the introduction to my six-step e-commerce SEO formula that I've developed to help e-commerce businesses become more successful and make more money. This formula is backed up by my 20-plus years of online marketing experience and over 10 years of in-depth concentration on e-commerce SEO.

Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.

Too many salespeople are focused on the end result, the outcome - the close - and another notch on their gun! But, what if you approached “sales” from a heart-centered standpoint, with curiosity and playfulness, as though the world were your sandbox? What if you created relationships for no other reason than to help others and make new friends? The bottom line is important, but if you detach from this burden while you are creating relationships, you will find that the health of your bottom line will improve on its own!

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

In this revealing business advice audiobook, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.