Creative Marketing

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...

Does the thought of creating, maintaining, and promoting a social media presence for your business or non-profit make you feel completely and utterly overwhelmed? Then this book is for you! It’s no secret that social media marketing is here to stay but learning how to create, maintain, and promote a powerful online presence can feel like a never-ending search for answers. In this easy to follow, step-by-step guide, Making Your Business A Social Media Superstar you will learn: • About the most common social media sites and platforms and which ones you need to be on. • Step-by-step ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Unlock your potential and transform your expertise into a thriving online business with "Online Course Mastery: The Ultimate Guide to Creating and Marketing Profitable Online Courses." This indispensable resource is crafted for educators, innovators, and anyone eager to share their unique skills with the world.

No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.

This book contains proven steps and strategies on how to start your dropshipping business and take it to a higher level. It opens you up to all the basics of dropshipping, ensuring you have an understanding of what it really is about and also how you can go about it. Anyone with a desire to start a home business that won’t require so much effort should consider dropshipping, which is actually the easiest, quickest, and least costly form of e-commerce business to implement. The best thing is that you have the right guide at hand that will enlighten you on all its principles.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Ready to build a profitable online business? How to Make & Sell Digital Products is your comprehensive guide to turning skills and passions into income with minimal startup costs. Perfect for beginners, side hustlers, and aspiring entrepreneurs, this book is packed with insights, examples, and actionable strategies to help you create digital products that sell—like eBooks, online courses, printables, templates, and more.

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Voted #1 Best Single-Family Real Estate Investing Book by the American Apartment Owners Association (Feb. 2023) Are you eager to invest in property but don’t know where to start? Discover the first steps to creating a prosperous and secure financial future. Fearful you won’t have enough savings to retire? Don’t think you can afford another house or apartment? Worried you may end up with bad tenants that cause you headaches? Professional real estate investor, speaker, and teacher Jason M. Kogok has spent over two decades immersed in the RE industry and knows exactly how to help ...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

Ace your next Presentation Are you looking for a way to grab your audience’s attention and keep them engaged? If so, you’ll love this. Canva has a selection of Presentation templates, eBook cover templates, social media templates, marketing templates, Print On Demand business, and as well as personal branding graphics and templates. With Canva, you have the perfect way to deliver a sales pitch, showcase an assignment, or share your favorite holiday snaps. Simply pick a template, and customize it to suit your needs, and boom you are done! With this book, you get a step-by-step ...

The present moment is a strange place. We are all trapped here, really, and there is utterly no other place to be, yet so few of us take a moment to stop and have a look around. The future and the past all exist in the mind. They are only ever memories, dreams, little flickers in the electrified meat we generously call our brains. The only thing that is real is the moment that is happening right now. Learn how to practice mindfulness and create more calm, joy and focus in your life TODAY! Are you ready to take the challenge?

The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. Being remarkable and memorable in your conversations is very important - but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.

Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on ABC's Emmy Award-winning hit show Shark Tank, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cutthroat colleagues and rewarded him with a degree of wealth measured in hundreds of millions of dollars.