Creative Marketing

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Unlock the secrets to running profitable Facebook ad campaigns with Facebook Ads: Budgeting, Scaling, and Optimizing for Profit—your complete guide to mastering every aspect of Facebook advertising. Whether you're a beginner looking to set up your first campaign or a seasoned marketer aiming to maximize your return on ad spend (ROAS), this book provides the essential tools and strategies to help you achieve your goals.

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

The vast majority of real estate agents would list and sell more houses if they followed an effective real estate business plan. In this easy-to-follow audiobook, 30-year veteran real estate broker Matt Williams will show you how to harness your needs and wants and couple them with your skills and energy to produce better results. Step-by-step, you will learn how to quantify your needs and wants and then translate them into your individual production goals.

You just spent a good chunk of your life writing the book that you always knew you had in you, and now it’s time to publish it! But you’re an author, not a graphic designer, and you need an eye-catching book cover that will make readers say yes to buying your book. Some book distributors have tools to help you out, but they rely on templates that are less than de-sirable and scream, “This book has been self-published!” You can also find a professional to do it for you, but if you’re on a budget this isn’t necessarily ideal. There’s a third way: Canva! Canva is a cloud-based (...

You probably have already heard about successful traders who managed to build their financial success in just a few years, and now, they don’t have to work anymore, can live anywhere in the world, enjoy life, and don’t have to worry about their financial future. Doesn’t that sound like a dream of yours? In this audiobook, I will teach you exactly how they did that.

Genius can be found in the most unexpected of places, in the most unexpected of minds. But when it emerges, it shines so brightly that it cannot be ignored. In the world of marketing, there exists an unsung hero, an individual who possesses an innate understanding of human desires and the art of persuasion. This person, whom many overlook and dismiss, is called by many names-a prostitute, a commercial sex worker, an escort, a woman of the night. I know what you must be thinking - how can a prostitute, someone whose profession is enveloped in societal stigma, possess the brilliance and ...

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations.

Options trading is such a unique yet valuable way of making money in the stock market. While there are some risks involved in the trade, these are normally limited, giving you a chance to make some good money from the trade. Adequate market research and knowing when to make a move will help you succeed in options trading.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.

How would you like to double or even triple the amount of money you make in tips as a food server? If you are a waiter or waitress, these simple-to-follow suggestions will increase the amount of money you make in tips - guaranteed. Wouldn't you like to know the most important things to pay attention to when you are waiting on your guests? Wouldn't you like to know the things that will have negative effects on the amount of money you make in a shift?

さっそくですが問題です勝てるホームページの設計は次のうちどれでしょう デザインに徹底的にこだわり誰に見せてもオシャレなサイトだねと言われるホームページ ＳＥＯを重視して特定の分野でキーワード検索位を狙って作成するホームページ 儲かっている競合他社を参考に細部を自社仕様に変更して作成するホームページ セールスライティング重視でデザインよりも言葉の力でコンバージョンさせたホームページ 売れるLPのテンプレートにあてはめて作ったホームページ 答えは出ましたでしょうか 正解は……どれもハズレですこれらのホームページの設計にはある視点が欠けています そうですどれもどうするかという視点しかなく誰に何をがありませんよね少しおおめに見たとしても誰にという視点が欠けていますこうしたWEBサイトには戦略がありません しかし世の中の多くのＷＥＢ制作現場を見渡してみてください割がどうするという視点しかないと思いませんか オシャレなホームページＳＥＯに強いホームページ売れるホームページテンプレート……

There is a group of extraordinary individuals whose words have touched the lives of millions, fostering profound transformations that resonate deep within the soul. Authors' pens are guided by empathy, compassion, and an unwavering commitment to making a difference, creating literary alchemy that changes lives. Never underestimate the profound impact that words can have on our lives. Authors or writers with poignant narratives and heartfelt stories have always shown the true power of literature. The ability to capture the essence of the human experience, to articulate the depths of emotions...

This edition has more than 80% new material compared to the 1st edition. What you'll get from this book is the inspiration to show up and create your authentic content, and to do it consistently. By being prolific in creating, and generous in sharing authentically online, you will naturally grow an audience of true fans. Some of your fans will, of course, become your clients or students. More importantly, you will enter a vibrant state of creativity that brings benefit into many areas of your business and life.

When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis.

War in Ukraine, a global hunger crisis, the West's cost of living crisis—the eruptions of 2022 were all too predictable. In Price Wars, Rupert Russell lays out just how these crises are connected and how many such events plunged the 2010s into a decade of turmoil.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.