Critical Business

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

The Critical Skills You Need to Succeed in the Twenty-First Century Today, it’s harder than ever to compete in a more competitive job market. It’s harder to get ahead, and it’s harder to keep up with rapidly changing technology. So what’s the secret to success in our careers? How do we or our children become productive and thriving citizens in a modern democratic society? “WANTED: Eight Critical Skills You Need To Succeed” outlines the critical skills essential for success in a career as well as in everyday living - skills not typically taught directly in high school or college....

Why do employers judge candidates on the first impression they make, even though they know it’s wrong and often misleading? Why do people smoke, drink to excess, and eat things they know are bad for them? How do normally intelligent people wind up believing fake news stories? To find out, let’s take a trip back in time to Victorian England. A famous story from the Victorian days is that women had to wear corsets. It’s debated how commonplace corsets actually were, but they squeezed a woman’s body like a snake - making the waist look smaller.

Is your lack of public speaking skills holding your career back? If so, CRUCIAL COMMUNICATION: Control Difficult Workplace Conversations Using Essential Dialogue Tools to Achieve Positive Results More Often is the right book for you! This book shows you how to be and act your best self in a matter of days!

In our rapidly evolving world, sharp, critical thinking and solid logic are more critical than ever. With the flood of information, opinions, and misinformation overwhelming our daily lives, the capacity to discern truth from falsehood, think clearly, and make well-informed decisions is not just an asset—it's a necessity. This book serves as a beacon for those looking to enhance their cognitive abilities. It's a practical guide offering a deep dive into critical thinking and logic.

Whether you're a veteran property owner or just starting out, here you'll uncover the real estate expertise you need to select the finest land for your new home.

Let these 15 leadership skills help you overcome the challenges of today so that you can lead for a better tomorrow. Stepping into the shoes of a leadership or managerial role is never easy. It’s a challenge that constantly puts you face to face with conflicts, disagreements, decisions, and people – all of which need to be brought together to work like a well-oiled machine. But the biggest challenge is the thoughts in your own mind that bring you down, especially those of the confidence-busting, imposter syndrome variety.

Si quiere mejorar sus habilidades de pensamiento crítico y resolución de problemas y convertirse en un maestro de la toma de decisiones, siga leyendo. Las habilidades de pensamiento crítico son esenciales en la nueva economía del conocimiento. Los empleos requieren cada vez más de habilidades intelectuales flexibles y la capacidad de analizar información y combinar diversas fuentes de conocimiento para resolver problemas. Pero la verdad es que, a pesar de que la demanda de pensamiento crítico está en aumento, las personas siguen tomando decisiones costosas a diario.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.

Our brains are not wired for optimal, coolheaded, and slow decisions. They are wired for fast, survival-oriented, and emotion-based reactions. It’s time to understand your primal mental tendencies and make more deliberate, coolheaded choices. Stop deciding on autopilot. You can do better. Neuroscience and Decision-Making breaks down the chemical and physiological events in the brain that lead to sometimes unwanted choices. The solution is not personality-related; it’s awareness-related.

Be Elite NOW ! In today's competitive business world, it's more important than ever to stand out from the crowd. Whether you're a business owner, manager, or entrepreneur, you need to find ways to distinguish yourself from your competitors and make a lasting impression on your customers and clients. Being elite in business is not just about having a prestigious title or a high net worth. It's about having a mindset that sets you apart from your competition and propels you towards success.

The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—not to mention your best bargain in market research. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints that are well received create customer loyalty.

Do you want to live in insanely awesome life? Are you looking to achieve massive success? Do you feel stuck in life and not exactly sure how to proceed? The majority of people achieve a certain level of success in their life but never really live up to their true potential. In this book Sunil Saxena describes the mental framework needed to live in insanely awesome life. This intellectual and action oriented book brilliantly explains how you can develop the proper mental framework and start living the "massive action lifestyle".

According to conventional wisdom, innovation is best left to the dynamic entrepreneurs of the private sector, and government should get out of the way. But what if all this was wrong? What if, from Silicon Valley to medical breakthroughs, the public sector has been the boldest and most valuable risk taker of all?

Motivational speaker and blogger Steve Pavlina presents his words on improving your personal productivity, finding your true identity, building your ego for your betterment, caring for your mind, oneness, and how you can predict the future in a limited sense and much more.

In the book, you find universal problem-solving techniques and determine different rules for offering solutions to the problem. You have to develop critical thinking and analyze a problem critically and logically from beginning to end. Keep away your emotions and benefit from your logical mind to get a solution. The writer has used simple language and has given the solution as a mentor. The book is worth buying.

Everyone faces problems in business and life. If you are like most people, you go right to the solution and miss all or most of the other seven critical steps. Will your mindset support your plan? Are there barriers you need to identify and overcome? What values are driving your decisions? What is already working and what isn't? Imagine how much more you could accomplish if you spent a little more time planning in a way that could ensure your success. Learn step-by-step how to make inspired decisions in your business and your life with confidence and fearlessness.

The stated goals of diversity, equity, and inclusion programs are often reasonable, if not noble—to create a more welcoming and inclusive environment for all. Yet, as more and more people are discovering, DEI as commonly practiced isn't a natural extension of past civil rights movements or an ethical framework for opposing discrimination on the grounds of race, sex, etc. Rather, it is inextricably connected with an illiberal and authoritarian ideology—Critical Social Justice—that demands adherence to its tenets and punishes any dissent from its dogma.

Discover the ultimate guide to mastering life's challenges with "The Art of Problem Solving: Master Proven Strategies for Effective Decision Making, Critical Thinking, and Creative Solutions." Whether you're tackling complex problems in the boardroom, classroom, or at home, this book is your secret weapon. Perfect for both adults and kids, it transforms daunting problems into opportunities for growth and success.

Discover how to master decisions in any part of your life with step-by-step techniques and proven tools. Do you suffer from analysis paralysis and decision fatigue? Is your risk appetite as low as the freezing temperatures on a winter’s morning? How often do you experience indecision when considering work, school, or home options? Have you lost count of the missed opportunities caused by fear of failure or regret?