Critical Business

马云说自己不懂IT，却成为了中国公认的互联网领军人物。马云说自己不懂管理，却一手缔造了市值数千亿美元的阿里巴巴帝国。马云的人生与事业有四个关键时刻，他凭借什么样的智慧，从而做出连续正确的选择最终使阿里巴巴成长为千亿美元级别的巨无霸。…… 馬雲說自己不懂IT，卻成為了中國公認的互聯網領軍人物。馬雲說自己不懂管理，卻一手締造了市值數千億美元的阿裡巴巴帝國。馬雲的人生與事業有四個關鍵時刻，他憑藉什麼樣的智慧，從而做出連續正確的選擇最終使阿里巴巴成長為千億美元級別的巨無霸。

Get to the Point is a beginner’s guide on how to write essays, use critical thinking, and break down complex topics with the use of logical analysis. Essays are a profound way to build your body of work and solidify your philosophy. Learn the art and science of essay writing in this book, including how to create a compelling subject for your essays, how to break down complex topics, effective research strategies, a quick way to build a rough draft, a simple framework for editing, the art of proofreading, how to overcome imposter syndrome and publish your work, and more.

David Andrew is an incredibly fortunate, optimistic man who wishes to convey to his audience with clarity, using real-world examples, and specific tools on how to look forward and feel excitement in their lives. He also hopes to teach his audience to look back in time and see things differently. In short, he wants us all to attain the often-elusive happiness we all seek. With the goal of helping others to see things differently and in positive and helpful ways, he shares insight into what he has identified as the "critical elements" to leading a fabulous life.

Boost your chances of getting the job by 30-40 percent just by asking two simple, strategic questions in the interview. Hiring managers love to interview potential employees who ask questions. They see these candidates as more enthusiastic, intelligent, and relatable. Both questions help you get inside the hiring manager's head to find out what he or she really thinks of you as a potential employee and raises the chances of getting the offer by 30%-40%. If you want the offer, you need to know these questions and get comfortable with asking them.

The Listening Coach is a practical audio guide. It will help you coach yourself through the elements of listening that are critical in life, in business, and in your community. It is easy to listen to and digest and packed with practical ideas, so you can convert its insights into deeper ways of listening. Peppered with conversations and real-world case studies, you will discover the transformational impact of deep and generative listening. The Listening Coach will help you make a positive difference in the lives you encounter as you answer five key questions.

In an era where misinformation is rampant and critical thinking is more crucial than ever, this book emerges as an essential tool for individuals seeking to navigate the complexities of the modern world with a scientifically-informed perspective. It is tailored to resonate with a broad audience, including students, professionals, educators, and anyone with a thirst for knowledge and understanding.

Millennials are walking into a very different business environment than the one in which our parents worked. We can't rely on the stability of a linear career path within a single company. To be successful in this new world, we must take a proactive approach to managing our careers. Not Your Parents' Workplace shares an intimate account of the highs and lows I've experienced as a young professional....

Thinking outside the box means applying existing knowledge in new, unexpected ways to come up with new ideas and solutions. This is an essential skill in today’s fast-changing world. But saying “think outside the box” isn’t enough - you have to be aware of the box before you can think outside it. The scientific name for this imaginary box is “mental model”. Mental models are useful because they help you learn. They help you make sense of new information and attach it to your existing knowledge. But, at the same time, they can limit your thinking.

Being an apex problem solver is choosing to tackle those complex problems in your every day life and career. In The Apex Problem Solver: Understanding Critical and Creative Thinking to Enhance Complex Problem Solving, you will learn the difference between critical thinking and creative thinking and how both styles of thinking are essential aspects when it comes to any complex problem.

It's commonly believed that intellect, memory, and problem-solving are decided at birth – the brain you start with is only capable of growing to a certain degree. The truth is, your brain adapts and evolves daily as life unfolds around you and it is exposed to new experiences and stimuli. When you read a book, your brain strengthens neural connections related to analytical thinking and language. The simple act of going for a walk requires the coordination of spatial awareness and movement, along with dozens of other processes.

Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.

This book’s purpose is to introduce professionals who want to think for themselves to contrarian thinking and offer them a set of guidelines or a system to shape their own thought processes. To be specific, it is designed for those who don’t want to waste their time fitting in, going with the flow, or following the status quo—a practice that usually leads nowhere. This is a practical book that focuses on applied uses of contrarian thinking. It’s not for you if you want to philosophize about contrarian thinking or debate it. This simple and concise publication is intended as a ...

All teams need a leader, and a high-performing team needs a great one. Derived from the research of our previous book, Leading Teams, this book is laser focused on the leader and develops a checklist for any organization choosing or evaluating a team leader.

In the fast-paced world of digital marketing, success hinges on understanding and mastering the 'Critical Elements of Digital Marketing.' This audiobook is your ultimate guide to unveiling the key components that will elevate your online presence to new heights. In a landscape where competition is fierce and consumer expectations are ever-evolving, you need a clear roadmap to navigate the digital frontier. This audiobook provides that roadmap. We dive deep into the essential strategies, tactics, and components that power successful digital marketing campaigns.

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on.

The B2B world has changed drastically since 2020, making content marketing more mission-critical than ever before. Content Marketing: Mission Critical explains how to harness this powerful tool for growth, even when resources are limited. This audiobook provides an easy-to-follow guide for business leaders on how to prepare their companies for successful, sustainable content marketing initiatives.

Terrified of making bad decisions and missing great opportunities? Do you question your judgment and doubt your intuition? Your brain is like any other muscle: it needs training to improve. Nobody is born with flawless critical thinking and judgment skills. These skills usually require systematic practice, but you can shortcut the learning curve by learning and mastering the methods of the best thinkers, psychologists, and high achievers. This book collects all the tips, tricks, and tactics of the most successful people to develop your inner smartness.

Unlike what the general literature around finding meaning and happiness suggests, the only right way to happiness is not through taking a positive approach to life and making simple habitual changes. Come and take 'The Other Way' through brutal realism, critical thinking, re-questioning of basic values we have unknowingly internalized, and acknowledging what is broken in our society. This book is guaranteed to offer you a fresh, mature view of life and give you a sense of purpose to work and better our world.

Während der Cola-Kriege in den 1980er-Jahren wetteiferten Coca-Cola und Pepsi darum, Amerikas beliebteste Limonade zu werden. Doch Coca-Cola nutzte diese Fähigkeit nicht zum richtigen Zeitpunkt und dieser Fehler hätte beinahe eines der ältesten und wertvollsten Unternehmen Amerikas in den Ruin getrieben.

The growing pains of a start-up's initial year in business require a keen awareness of uncertainties and a willingness to adapt in order to survive. Today's new founders greatly benefit from taking a behind-the-scenes look at successful companies such as Etsy, HotelTonight, Fiverr, and more in regards to how they overcame the challenges of their first year. Startups in Action is your curated source for critical insights and inspiration from those who have been there before.