Culture Strategy

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

In today's rapidly-evolving technological landscape, cybersecurity has become a top priority for businesses and organizations around the globe. But with new threats emerging every day, it can be challenging to stay on top of the latest best practices and strategies. That's where Third Monkey comes in. This groundbreaking eBook dives deep into the importance of developing a values-driven culture within your organization to strengthen your cybersecurity defenses. From defining warrior ethos in cybersecurity to understanding the psychology of human behavior, this comprehensive guide covers it ...

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years’ experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how ...

Why is mystery so compelling? What draws us to the unknown? Jonah Lehrer sets out to answer these questions in a vividly entertaining and surprisingly profound journey through the science of suspense. He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why.

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

The Corporate Playbook: A Guide to Leadership, Inclusion, and Success In today’s fast-changing corporate landscape, success isn’t just about climbing the ladder—it’s about playing the game strategically, with purpose, empathy, and inclusion. The Corporate Playbook is a dynamic, actionable guide that equips leaders at every level with the tools to excel in the modern workplace. Written by a seasoned executive who has shattered glass ceilings and led with impact, this book offers a fresh take on leadership, drawing from real-world experience to deliver practical insights on excellence...

The Culture Conduit is a comprehensive guide to not only human resources in the workplace, but human connections in everyday life. While the main focus of this book lies in the corporate world, Steph Honami expands upon this and shows us how the various pieces of our business and personal worlds come together, and how culture lies at the heart of it all. From toxic friends and toxic leaders to setting boundaries and earning trust, page by page we learn a little more about how to become better versions of ourselves.

Who would have thought finding a church home could be so hard? Peter and his wife have a strong marriage. But when it comes time to find a new church after they move, their differences couldn’t be more pronounced. At first, their aim is straightforward. He’ll write a book about the churches they visit. She’ll choose the one they’ll embrace as their new spiritual family. It sounds like a simple plan, but this Christian couple soon discovers their quest for a home church is far more difficult. An entertaining, poignant memoir for Christian believers, SHOPPING FOR CHURCH will give you ...

Penguin presents the audiobook edition of Leaders by General Stanley McChrystal, Jeff Eggers and Jason Mangone, read by Paul Michael. Retired four-star general Stan McChrystal has studied leadership his whole adult life, from his first day at West Point to his most recent work with the corporate clients of the McChrystal Group. In this follow-up to his best sellers My Share of the Task and Team of Teams, McChrystal explores what leadership really means, debunking the many myths that have surrounded the concept. He focuses on 13 great leaders, showing that the lessons we commonly draw from their lives are seldom the correct ones.

This is a guide to cultural engagement, designed for leaders and managers of all levels in every industry. The cultural engagement handbook combines elements of culture strategy, culture models, culture assessment, culture planning, and initiatives to transform the culture to an engaged and high-performing one. This handbook provides guidance through a simple seven-step approach called SUCCESS: Step One – Set the Culture Strategy; Step Two – Understand the Current Culture; Step Three – Consider the Culture Gaps; Step Four – Create the Culture Plan; Step Five – Execute the Culture ...

What if a simple understanding of how the mind works was all you needed to build a business that inspired innovation, productivity, loyalty, and the ability to continually solve complex business problems? What if you never needed to study "proven strategies" or buy into someone else's success story? Humans Working presents a deep yet straightforward understanding of the most important asset in business - the human mind - and illustrates implications for you as a business leader, contributor, parent, partner, and beyond.

This helpful and compact guide will help you look at your organization with fresh eyes so you can spot any blocks and barriers that may interfere with the happiness of those who work for you. Part of a series of audiobooks looking at healthy work practices and strategies for success, Building an Organizational Well-Being Strategy will provide you with a range of powerful interventions that you can use to enhance well-being in your business and make it a healthier and happier pace to work.

Digital Marketing for New Entrepreneurs: Strategies and Tools for Longterm Success is the essential guide for startup owners and new business entrepreneurs looking to carve out their niche in the digital world. This comprehensive book is your roadmap to mastering digital marketing, from establishing an online presence to engaging with your audience effectively and optimizing your marketing efforts for maximum return on investment. Here’s what this indispensable resource offers: What This Book Offers: Foundational Insights: Dive into digital marketing basics, understanding its importance ...

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

Unlock the full potential of your organization with "ORDER IN CHAOS: Objectives and Key Results (OKR)." This comprehensive guidebook takes you through the ins and outs of implementing OKRs (Objectives and Key Results), a powerful goal-setting framework that has been used by some of the world's most successful companies. Learn how to align your team's efforts and measure progress toward achieving your organization's most important goals. From crafting effective objectives to tracking progress and holding team members accountable, this book provides a step-by-step guide to implementing OKRs ...

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world's most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources.

This book is not about lean. This book is about how to become lean. Lean strategy brings to a company a purpose of existence, belonging, influence, trust, and conscious leadership among its managers. It strengthens the autonomy and responsibility of individual employees and ultimately provides an everyday feeling of collaborative winning. This is my strategic approach to lean. Lean strategy consists of two parts. The first is to help you understand the problem. The second part of the book is a kind of manual.

Ann was agitated and troubled as she summoned the courage to recount what had happened. The intensity of her remarks was gripping the whole team; all eyes were on her. She took the extraordinary step of sharing her emotions with her team; she felt alone, helpless, unimportant, and rejected. In reflecting on our individual professional experiences, we each remember occasions when we were Ann; desperate for connection. At times we reacted by retreating to our offices and at other times by becoming angry, shouting, or being overly defensive. Has this ever happened to you?

A new, important and pragmatic vision on what the job of the boss is in an age of lean/flat/agile organizations, self-organizing teams, and mass collaboration, when bosses are expected to disappear, countering conventional wisdom of the media and management gurus.