Customer Development

You’re about to discover how to shortcut the long “client selling cycle”…for a much shorter, easier one. We’ll show you and prove how offering Yelp claiming services is a gold mine. This new course covers the #1 reviews site as a marketing tool for business owners. We’re teaching the best door opener system yet. A low-cost entry for the clients but easy to stair-step your way to a bigger paid client. It is simple to outsource and set it and forget it.

Dennis M. Wilson and Craig Peloquin have been helping small businesses, and for the last five years more specifically, independent restaurant owners across North America, get more customers and increase sales....

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the ...

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

Make more money? Really? Oh yea! Almost every selling strategy that every coffee bar owner tries, to advertise, to market, and to attract paying customers is ineffective, costly, and wrong. Almost every penny that every coffee bar owner spends to attract paying customers is wasted; you might as well toss your money down the drain with this morning's used coffee grounds.

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

For decades, the Customer Driven Leadership (CDL) method has been hailed as one of the most effective ways to revitalize and scale organizations. It has turned million-dollar companies into billion-dollar earners. By focusing on what really matters most—your customers—and by nurturing a culture of servant leadership, CDL becomes the root of exponential growth and success.

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.

First 100 Customers: The Entrepreneur’s Roadmap to Success is a step-by-step guide designed to help entrepreneurs attract, engage, and retain their first customers. Packed with actionable strategies, this book covers everything from crafting a compelling value proposition and leveraging social media to building strong customer relationships and scaling your business. Whether you're launching a startup or growing an existing venture, this roadmap provides the tools and insights you need to achieve sustainable success in today’s competitive market.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

"Mastering the 14 Qualities: How to Become a Top Sales Manager" is the ultimate guidebook for aspiring and seasoned sales managers alike. Drawing upon two decades of diverse industry experience, Syed, a highly accomplished sales manager, and renowned expert unveils the essential qualities and strategies that drive exceptional sales management success. In this comprehensive and transformative book, you'll delve into the 14 qualities that are crucial for becoming a top-notch sales manager. From the very foundation of building high-performing sales teams, where the power of talent, training, ...

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.

Do you know a person who just seems to “have it all” when it comes to closing sales deals? What is it about that person that makes them wealthy? In this program, best-selling author Chris Widener outlines the tools to gain trust, build respect, develop admiration and create loyalty with everyone you meet. Chris has used these skills to build a successful speaking career, which has led to him sharing the stage with US Presidents, NFL players and being asked to speak at Harvard Business School.

Like it or not, professional relationships are impacted - positively or negatively - by the ability to communicate. Customers are won or lost, employees are encouraged or demotivated, professional networks are expanded or extinguished - all by how well we communicate. We Need to Talk reveals key strategies to help you build trust, win respect, and sidestep common minefields when communicating gets critical.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

The Smile Prescription isn't just a book to listen to; it's a smile prescription to take and master. Real science, true stories, and fun exercises create lasting results. The Smile Prescription teaches you how to live a happier, healthier, and more abundant life.

This is the story of Jim’s Group, as told by its founder. An account of how a $24 business became one of the world’s largest franchise chains, with more than 4,300 franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes. This is a very different guide to business success, drawn not only from Jim’s experience but the lessons he has drawn from contact with thousands of successful (and some less successful) franchisees and franchisors.