Customer Marketing

Looking to start your own house cleaning business but not sure where to start? The Sweaty Startup Guide to House Cleaning is here to help! This comprehensive eBook covers everything you need to know about starting and growing a successful house cleaning business. With 20 chapters filled with practical advice and real-life examples, this guide is perfect for anyone who wants to enter the lucrative world of house cleaning. In Chapter 1, we'll help you understand the house cleaning industry and what sets it apart from other types of businesses. You'll also learn about the different types of ...

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.

Lograr una venta es fácil: baje el precio, ofrezca un beneficio adicional o prometa un servicio extra y el cliente aceptará. Ha sido la fórmula por siglos. Ahora la pregunta es: ¿de qué sirve vender una vez, si el cliente no repite y no nos recomienda? La propuesta de Contigo hasta la muerte es muy sencilla: aprenda cómo pasar de la primera compra a la recurrencia; cómo dejar de pensar en transacciones para pensar en relaciones, y cómo convertir clientes esporádicos en fervientes promotores de su negocio.

Embark on an extraordinary journey into the vibrant world of health and entrepreneurship with "The Microgreen Market Blueprint" – your comprehensive guide to mastering the thriving microgreen business from seed to success. Discover the fertile ground of opportunity as Chapter 1 immerses you into the expanding universe of microgreens and their burgeoning role in the food industry. Grasp the full potential of these tiny greens as you explore their unique selling proposition and carve a niche in the health-conscious market. Advance past the fundamentals with Chapter 2, where crafting a ...

Step into the future of entrepreneurship where the heart of every transaction and innovation beats in sync with the customer's desires. "The Heart of the Deal" is not just an eBook; it's your secret dossier to unlocking the full potential of customer-centric business strategies that are revolutionizing industries across the globe. Imagine possessing the knowledge to understand your customers deeper than they understand themselves. This treasure trove of insights begins by dissecting the essence of customer-centric entrepreneurship, guiding you through the journey of why centering your ...

**Dive into the Art of Brand Mastery with "Brand It Yourself" – The Ultimate Guide to Elevating Your Business!** Step into the world of brand creation and transformation with "Brand It Yourself", an indispensable resource crafted to ignite the magnetic appeal of your business. Whether you're a startup entrepreneur, a small business owner, or at the helm of an evolving company, this guide is your compass to navigating the vibrant landscape of brand identity. Embark on a journey through 30 insightful chapters that unfold the secrets to establishing a resonant brand identity and a robust ...

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.

Every successful salon owner understands that top-notch service is critical to business profitability and longevity. In this new edition of Ready, Set, Go! Beauty Book series, we show you how to differentiate your business by providing 5-star service. We help you understand the fundamentals and true meaning of customer service – what customers want, deserve and expect – and how to win customer loyalty by delivering the ultimate customer experience. Branding your Salon Contacting Your Customers Marketing Your Salon Online VIP Service Only Starts with Their Name Keeping Clients for Life ...

In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....

Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.

Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time.

№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.

People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners, he will help you discover how to effectively use social media, video and mobile marketing.

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so.

No Leads, No Growth: The Startup Demand Gen Checklist to Fix It Are you tired of wasting money on marketing that doesn’t deliver results? No Leads, No Growth is your ultimate execution guide to building a high-performing demand generation engine—without the guesswork. Written by Osayi Lasisi, a demand gen expert known as the Queen of Checklists, this book is packed with 30+ proven checklists covering everything from paid ads and SEO to influencer marketing and ABM. Whether you're a startup founder, growth marketer, or sales leader, these step-by-step frameworks will help you: Prioritize...