Customer Marketing

The definitive business guide to surviving and innovating in the digital age. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

Introducing "The Complete Beginner's Guide to Starting Your Own Window Cleaning Business" - your one-stop resource for launching a successful and eco-friendly window cleaning venture! This comprehensive guide takes you step-by-step, from identifying your niche to executing intelligent business strategies, empowering you to build a thriving window cleaning empire. In the modern world where sustainability is imperative, learn how to focus on environmentally friendly cleaning solutions in Chapter 1. Navigate through the essentials of a robust business plan, licensing, and legal requirements to...

Sound interesting? The author thinks so too! Listen to Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication and experience the compelling world of customer service and communication in dentistry and orthodontics.

Marketing is tricky business. Relationships need to be managed with clients, salespeople, and customers. Prices and contracts must be negotiated. The business must grow.. In this course, he covers the 10 most challenging situations you might face in a marketing role, and offers solutions for overcoming them. These tips are under 5 minutes each—even the busiest marketing professional can read them, and reap the rewards down the line

Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into the world of niche markets and emerge as a master of targeted business strategies? "Niche Mastery" is the eBook you've been waiting for — an unparalleled guide that distills the essence of conquering and thriving in niche segments. Crafted with a blend of comprehensive analysis, insightful case studies, and practical advice, this game-changing resource will steer your journey from the very conception of an idea to the commanding heights of ...

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and start-up companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can. Best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course, customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn’t just occur - growth takes the right culture, processes, and discipline. Most importantly, growth takes intent and deliberate, focused action.

Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.

Discover the lucrative world of commercial carpet cleaning and turn your passion into a profitable business with "The Art of Carpet Cleaning" - your comprehensive guide to building and scaling a successful carpet cleaning enterprise! Dive headfirst into this exciting and rapidly growing industry with an insightful introduction that sets the stage for your journey. Learn how to identify your target market and zero in on the lucrative sub-niches of medical facilities and office buildings. Grasp the numerous benefits of carpet cleaning for commercial spaces and utilize this knowledge to craft ...

What if I said that there is a way to acquire many more customers with low-cost, consistent, replicable, and data-driven marketing strategies? Now we’re talking! Hacking Product Sales Growth: A Guide to Expedite the Growth of Your Organization is full of tips and tools you can use to improve your business's growth. Whether you feel your business has plateaued or you want to capitalize on a recent uplift, this book has all the information you need to generate further success.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Augmented and Virtual Reality for Entrepreneurs is your definitive guide to understanding and harnessing the power of AR and VR technologies to drive innovation and unlock new opportunities. Whether you’re a startup founder or a seasoned entrepreneur, this book provides practical insights and actionable strategies to integrate these cutting-edge tools into your business model.

Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.

We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.