Customer Marketing

In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."

The GenAI Prompt Playbook: Revenue & Growth. Drive customer engagement, boost sales, and expand markets with AI—hands-free. Supercharge Growth On the Go. Stay ahead in today’s fast-paced market with 15+ ready-to-use AI prompts designed to unlock revenue, deepen customer engagement, and scale your reach. Perfect for busy leaders, this audiobook delivers actionable strategies while you commute, work, or multitask.

This document presents the results from market study conducted by the author, in the year 2018. The study focuses on the impact of Gen-Z Customers in ecommerce businesses and explains why this need to be factored in the business decisions. This document explains the approach, method of study, data collection format, scientific analysis of data (chi-square method) and represents the data via plotted, bar and pie graphs. The detailed analysis, observations, recommendations and conclusion are presented in a simple, yet comprehensive manner.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

Introducing Starting and Scaling Your Fencing Business - the ultimate roadmap for entrepreneurs looking to start their own successful fencing business. This comprehensive eBook is designed to guide you through the entire process of starting, growing, and maintaining a thriving fencing business. In Starting and Scaling Your Fencing Business, you will discover everything you need to know about the fencing industry, from the basics of fencing to identifying your target market and conducting market research to crafting a business plan and acquiring the necessary equipment and tools. The book ...

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions.

Are you tired of your dead-end job? Do you dream of being your own boss and running your own business? Look no further because The Beginner's Guide to Starting a Home Cleaning Service is here to help you turn your dreams into reality! This comprehensive guide takes you step-by-step through the process of starting your own home cleaning service, from understanding the market and creating a business plan to building your online presence and handling customer service. In Chapter 1, you'll discover why starting a home cleaning service is a great business idea and learn about the potential for ...

Today’s consumer views loyalty to a business as a fad, and they also expect everything and then some. The companies that are thriving (and will continue to thrive) deliver amazing customer experiences. Customer service isn’t just about being a department or a policy; it is about creating a culture where customers can’t wait to do business with you, and are excited to refer their friends to you as well. This book’s characters, Negative Ned and Positive Paul, illustrate the ABSURDITY of terrible customer service and the simple steps necessary to improve nearly every customer experience.

Instead of prescribing rigid scripts and protocols, The 5 Principles of IT Customer Service shows the listener how to live a more compassionate and empathetic life as a pathway to delivering exceptional customer service. Ignoring the dictates of most customer service books, The 5 Principles of IT Customer Service focuses instead on the timeless principles of pride in your work combined with compassion and empathy for our customers and colleagues, excellent listening skills, and an ability to treat all people with dignity and respect.

Learn how excellence is built into protective security programs for discerning individuals and families. With decades of experience working for the high and ultra-high net worth worldwide, authors West, Jantzen, Terret, and Van Driessche provide a wide-ranging and pragmatic introduction to protective security for prominent individuals and families.

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

Introducing "The Cosmetologist's Handbook" - your ultimate guide to mastering the world of hair extensions and transforming your salon business! Unleash your artistic potential and empower your clients to embrace their true beauty with this comprehensive, step-by-step guide to hair extension services. Begin your journey by discovering the diverse world of hair extensions and learn how to cater to the specific needs of your target market. Delve deeper into the art of perfecting your salon's atmosphere to create an unforgettable experience for your hair extension clients. Explore the various ...

Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow, and may even decline. What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

One of the greatest challenges that marketing and branding professionals face today is to capture and to retain the attention of customers. The modern customer receives a constant stream of information from various digital platforms and print applications. Hence, one of the key objectives of any marketing or brand strategy is to ensure meaningful and sustained engagement with the attention deprived customer. Preconscious Marketing is a book that attempts to explore how brands can influence the consumer at a deeper level. The book takes a holistic perspective to understand the various facets...

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.