Customer Marketing

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course, customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn’t just occur - growth takes the right culture, processes, and discipline. Most importantly, growth takes intent and deliberate, focused action.

Discover the lucrative world of commercial carpet cleaning and turn your passion into a profitable business with "The Art of Carpet Cleaning" - your comprehensive guide to building and scaling a successful carpet cleaning enterprise! Dive headfirst into this exciting and rapidly growing industry with an insightful introduction that sets the stage for your journey. Learn how to identify your target market and zero in on the lucrative sub-niches of medical facilities and office buildings. Grasp the numerous benefits of carpet cleaning for commercial spaces and utilize this knowledge to craft ...

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

What if I said that there is a way to acquire many more customers with low-cost, consistent, replicable, and data-driven marketing strategies? Now we’re talking! Hacking Product Sales Growth: A Guide to Expedite the Growth of Your Organization is full of tips and tools you can use to improve your business's growth. Whether you feel your business has plateaued or you want to capitalize on a recent uplift, this book has all the information you need to generate further success.

Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an Agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. In this latest book in the best selling Agile ...

Stephen J. Cloobeck, entrepreneur, investor, philanthropist, and the founder and former CEO and chairman of Diamond Resorts International, invites you to check in with yourself to take stock of where you are, where you want to go, and, most importantly, how to actually get there. Drawing from the hotel, accommodation, and travel worlds in which he built his success, Cloobeck shares one-of-a-kind business experiences and life lessons, demonstrating how a radical customer service mindset can substantively change both personal and professional outcomes.

This book shows you how you can build a financial income empire on the side and without risk. Have you ever thought about what the future of online retail could look like? Have you ever thought about what the future of online retail could look like? The possibility of customers participating in revenue without having to invest themselves is no longer a distant idea but is increasingly becoming a reality. A fundamental change is emerging in the world of ecommerce that will revolutionize the relationship between online stores and their users. Online stores are ubiquitous these days. From the ...

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way. Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively. Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customers behaviors and preference is ...

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.

What's the secret to building a thriving subscription box business? Discover the answer in "The Ultimate Subscription Box Guide," where we unravel the strategies that not only captivate subscribers but also pave the way to substantial financial success. Why should I dive into "The Ultimate Subscription Box Guide" for my subscription box venture? If you're ready to turn your passion into profit, this book is your roadmap. It's not just theory; it's a treasure trove of actionable insights, strategies, and real-world examples that will empower you to build a lucrative subscription box empire. ...

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Sales growth is essential for both front line sales professionals as well as sales managers. There are two primary avenues for growth. You can grow within your current category, or you can seek opportunities outside your category. In this course, Author explains four primary ways to grow sales within your current market: selling to new customers, selling more to current customers, growing sales with multibrand customers, and identifying and capturing your competitor's customers. If you choose to look for outside opportunities, he explains how to identify adjacent markets, and how to grow ...