Customer Strategy

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

John, a high-performing yet overworked sales manager at Spectra Robotics, has built his life and career on relentless ambition and constant pressure. Trained in the cutthroat world of Stretch Selling—a method that thrives on exposing customer pain, challenging their decisions, and driving hard closes—John has achieved success by playing the game as it's always been played. But as the demands of his job intensify, his world begins to unravel. Impossible targets. A fractured family life. An identity tethered to fleeting successes. Beneath his competitive exterior, John loathes the endless...

In the ever-evolving software development landscape, where the rapid pace of change and the demand for exceptional user experiences are paramount, a new approach is needed—one that seamlessly integrates agile methodologies with user-centered design principles. Taming the Pink Flying Elephant is your comprehensive guide to navigating this dynamic intersection, empowering you to build better software through collaborative strategies. Unlock the Power of Synergy: Discover the untapped potential of combining agile development with UX design to create innovative, user-centric software ...

In a world that moves at the speed of a click, connection is the golden key to unlocking a universe of engaged customers and unparalleled business growth. "The Art of Connection" guides you through this intricate network of digital relations with finesse, shedding light on the profound ways we can forge bonds in the era of screens and pixels. Embark on a journey into the heart of customer interaction in the digital landscape. The book begins with the evolution of customer affairs in the virtual domain and seamlessly transitions into the art of long-term digital engagement, teaching you how ...

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

In this value-packed book, you’ll acquire a treasure trove of incredible wisdom for your RELATIONSHIPS to thrive, for your CHARACTER and reputation to become more trustworthy and exceptional, for your influence and impact to grow, and even how to journey through trials, crises, sickness, and grief and come out on the other side – fully alive and victorious, instead of defeated, resentful and bitter. DIVINELY DESIGNED is a book for you if you‘re tired of the status quo, you’re done with living life below your GOD-given destiny, and you want to grow in FAITH, hope, wisdom and love. ...

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an Agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. In this latest book in the best selling Agile ...

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way. Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively. Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customers behaviors and preference is ...

Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into the world of niche markets and emerge as a master of targeted business strategies? "Niche Mastery" is the eBook you've been waiting for — an unparalleled guide that distills the essence of conquering and thriving in niche segments. Crafted with a blend of comprehensive analysis, insightful case studies, and practical advice, this game-changing resource will steer your journey from the very conception of an idea to the commanding heights of ...

When sales forces are managed well, companies drive more revenue. In this course, Learn what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. Author reveals how to motivate individual salespeople and teams with compensation and quotas. Last, he provides an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance.

No Leads, No Growth: The Startup Demand Gen Checklist to Fix It Are you tired of wasting money on marketing that doesn’t deliver results? No Leads, No Growth is your ultimate execution guide to building a high-performing demand generation engine—without the guesswork. Written by Osayi Lasisi, a demand gen expert known as the Queen of Checklists, this book is packed with 30+ proven checklists covering everything from paid ads and SEO to influencer marketing and ABM. Whether you're a startup founder, growth marketer, or sales leader, these step-by-step frameworks will help you: Prioritize...

Running a call center is hard. But it can also be rewarding. Tip the balance in your favor with Call Center Connections to discover the keys to produce successful customer service outcomes. Experience a thriving center operation and become a leader in customer service with Call Center Connections. Benefits: Boost staff morale and appreciation Create a positive customer experience Improve leadership skills and strategiesWhat's inside: Learn how to find the perfect call center manager Explore the benefits of using home-based agents Discover the impact of artificial intelligence on call ...

Are you ready to unlock the power of AI for content creation? With AI technology, you can generate compelling blog posts, captivating social media content, persuasive sales copy, and more – all while saving time and boosting your ROI. In "AI Content Marketing: Learn How to Generate Leads, Engage Customers, and Boost Your Business ROI", you'll master the essentials of AI content creation, including: Choosing the right AI writing tools for your needs (ChatGPT, Claude, Google Gemini, and more!) Partnering with AI for idea generation, compelling copy, and efficient editing. Tailoring content ...

This is Stephan Liozu’s fifteenth book on value and pricing management. It offers a deep dive into value-based pricing methodology, focusing on what it takes to successfully conduct value-based pricing transformations and large-scale initiatives. Stephan shares his extensive knowledge and the lessons he has accumulated over 15 years of work, study, and writing on this topic. Having worked on a dozen value-based pricing transformations, he presents 12 crucial lessons that can help pricing leaders and practitioners design and execute value-based pricing more effectively. This book follows ...

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Deliver Service That Feels Like Magic (Even Without a Five-Star Budget) The Hospitality Mindset isn’t a book about better customer service—it’s a blueprint for unforgettable client experiences that create loyalty, spark referrals, and make your business impossible to ignore. Drawing on the behind-the-scenes brilliance of world-class hotels, airlines, and restaurants, Kevin Shirley reveals the small but mighty principles that transform everyday business interactions into emotional moments worth remembering—and sharing. Whether you're a solopreneur, coach, consultant, or creative, ...