Economic Psychology

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

Most of us want to succeed. And most of us want to do the right thing. But we often forget that the way tosucceed is by doing the right thing, as Barry Schwartz and Kenneth Sharpe remind us in Practical Wisdom: The Right Way to Do the Right Thing. When the institutions that shape our society need to change, the people in them typically either make more rules or offer smarter incentives.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

Loneliness has become the defining condition of the 21st century. It is damaging our health, our wealth, and our happiness and even threatening our democracy. Never has it been more pervasive or more widespread, but never has there been more that we can do about it.

The Artist's Way has helped more than a million people access their creativity and realize their dreams. Now, authors Mark Bryan, Julia Cameron, and Catherine Allen extend and expand the original Artist's Way tools in an all-new program specifically designed to encompass the world of the workplace.The authors asked hundreds of businesspeople to tell them the things that concerned them, receiving such heartfelt questions as: How do I stay creative in a hostile and competitive environment? Remain creative despite criticism? Clarify and apply my strengths to my work? Overcome the depression I feel at my job? Handle an impossible workload?This audiobook answers these question and many more. The Artist's Way at Work will help you thrive at the job you now have, move into the career you truly want, or launch the business of your dreams. It combines the strength of three fields: the art world, the entrepreneurial world, and the corporate world. The Artist's Way at Work will give you a more satisfying, fully creative life in which you will feel a sense of wholeness, not fragmentation, a sense of cooperation, not competition. This audiobook will help you become more authentic, more productive, and better able to see and speak your truth in all facets of your life.

At the age of 26, most of us are just embarking on life. But by that age, Frank Ramsey, one of the most brilliant minds of the 20th century, had come up with major new ideas in mathematics, philosophy and economics. And then (in 1930) he died. This first account of Ramsey’s life and ideas shows an engaging, down-to-earth, flawed genius as he startled and amazed 1920s Cambridge, at a time when there was no shortage of geniuses in the university. His early tragic death shocked and dismayed friends like Ludwig Wittgenstein, John Maynard Keynes and Bertrand Russell, but it is only in the last...

Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

The rich are not only getting richer, they are becoming more dangerous. Starting in the early 1980s the top one percent broke away from the rest of us to become the most unstable force in the economy. An elite that had once been the flat line on the American income charts - models of financial propriety - suddenly set off on a wild ride of economic binges. Not only do they control more than a third of the country's wealth, their increasing vulnerability to the booms and busts of the stock market wreak havoc on our consumer economy, financial markets, communities, and government finances.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

When did 'good enough' become the same as 'perfect'? Why does society increasingly promote ideals that are completely unrealistic? And what does it mean for all of us that perfectionism is on the rise? In The Perfection Trap, you'll discover what's really driving the rise in perfectionism, its impact on how we learn, work, parent and relate to ourselves and each other. From the personal to the impact on the economy, grounded in over a decade of research and filled with real stories, this timely book reveals how our quest for perfection impacts our health and mental well-being.

Economic life is often regarded as a necessary evil to support one's family or a frustrating race to "get ahead". But that is a shame because seeing the economic aspect of life as a spiritual path has great potential to help us cheer up and experience richness, no matter what our financial situation. The Four Noble Truths is a classic teaching that provides the foundation of a wealthy outlook. With humor, examples, and simple instructions, this book illuminates the way to discover richness, from the inside out.

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

There is no such thing as value-free economics. All economic theories prescribe a unique meaning in life. What meanings are hidden in economic theories? How can we live a meaningful life, despite the meanings that economists and politicians promote? Many aspects of the economy are transforming, from personal job motivation to organization structures, human resource management, and production. This is the first book to integrate systematic empirical studies on meaning in life with economic theory, written by a leading researcher on meaning.