Economic Strategy

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

From Wall Street to Downing Street, the fantasy of an eventual 'return to normal' is still alive and well, nurtured by dangerously outdated theories. But the economic world as we know it - and the rules that govern it - are over. And few are prepared. Lawrence McDonald got a real-world education in market risk when, as a Lehman Brothers VP, he watched the firm ignore flashing warning signs before its collapse. Now, he unveils the predictive model he developed in the aftermath, outlining actionable trading ideas for a radically reshaped economy.

Heat waves, flooding, extreme storms, harsh winters. The effects of climate change are only getting worse. How can you ensure your organization is taking the right steps to mitigate this threat - and what can you, as an individual, do to help? These articles by experts and researchers will help you understand how climate change is affecting the future of business.

Unlock the secrets to thriving in an unpredictable global market with "Managing Price Volatility." This comprehensive guide is your beacon through the turbulence of market fluctuations, providing essential strategies for businesses to conquer uncertainty and embrace opportunity. Dive into an in-depth exploration of the dynamic nature of price volatility and its historical roots. Discover the crucial drivers that shape market oscillations, equipping you with the knowledge to anticipate shifts and respond proactively. Learn how price volatility impacts businesses, from supply chains to ...

Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight. In modern capitalism, value extraction is rewarded more highly than value creation: the productive process that drives a healthy economy and society. From companies driven solely to maximise shareholder value to astronomically high prices of medicines justified through big pharma's 'value pricing', we misidentify taking with making, and have lost sight of what value really means.

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

Introducing, "Blossoming Profits," an engaging new eBook that marks a revolutionary tool for all aspiring farm store owners and veterans alike, who aim to skyrocket their financial journey. This eBook serves as a comprehensive guide that delves deeply into the financial compass guiding the robust agriculture industry. The eBook begins by demystifying the nitty-gritty of Financial Management, setting the stage for the upcoming conceptual understanding. It then proceeds to offer invaluable insights into the pulsating heart of Farm Store Economics, enlightening about the wide spectrum of ...

Dive deep into a comprehensive study of corporate finance and master the essential skills to make strategic decisions that drive the success of your business. With this comprehensive guide, you will be ready to make strategic financial decisions that drive the growth and sustainability of your business.

High Noon has established itself within the United States hard seltzer market as a low calorie alcoholic beverage with no added sugar as well as being gluten-free. In this book, we are going to talk about business ideas that may bring High Noon soft drinks to Britain and build a market there! We will analyze the economic factors, marketing in UK, and SWOT model. Let's take a closer look and break down the details of our expansion!

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

Ryan Hass charts a path forward in America's relationship and rivalry with China rooted in the relative advantages America already possesses. Hass argues that while competition will remain the defining trait of the relationship, both countries will continue to be impacted - for good or ill - by their capacity to coordinate on common challenges that neither can solve on its own, such as pandemic disease, global economic recession, climate change, and nuclear nonproliferation.

Cultural infrastructure has been designed to maintain structures of inequality, and while it doesn’t seem to be explicitly about race, it often is. Blunt Instruments helps listeners identify, contextualize, and name elements of our everyday landscapes and cultural practices that are designed to seem benign or natural but which, in fact, work tirelessly to tell us vital stories about who we are, how we came to be, and who belongs.

In 2001, Jim O'Neill predicted the fastest growing economies of the past decade. The Growth Map features O'Neill's personal account of the BRIC phenomenon, how it has evolved, and where those four key nations currently stand after a turbulent decade. And the audiobook also offers an equally bold prediction about the "Next Eleven" countries: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

The inspiring story of a pioneering program that is redefining urban young adults as economic assets, not deficits. During Gerald Chertavian’s many years as a Big Brother, the former technology entrepreneur realized that our nation’s "Opportunity Divide" strands millions of young, disadvantaged, yet motivated workers at the bottom of the job ladder. In 2000 Chertavian dedicated his life to closing that divide, and Year Up was born.

"A woman named Lola Montez was born in Ireland in 1821. She moved to Paris, France in the 1840s; she wanted to be a dancer, but it didn’t work out. So she addressed a man named Alexandre Dujarrier, who owned the newspaper company with the highest circulation then."

The Stoics understood that if you can control your reactions and manage your emotions, you can achieve success. The same principles apply to our financial lives today. The only way to beat inflation and grow your wealth is by investing. Combining ancient wisdom with practical investment strategies drawn from analysis of the greatest investors of all time, The Stoic Path to Wealth will teach you how to cultivate an investing edge by managing your emotions and developing your unique skills and talents.

The tilt (tilt): 1. The shift in business and economic power from countries of the north to the fast-developing markets and economies of the south - not only China, India and Brazil, but also the Middle East and parts of Africa. 2. The result of unstoppable forces, including the volatile global financial system, digitization, the rise of state capitalism and a new global middle class that is both youthful and urban- forces by which industries and economies rapidly emerge and change the global playing field.