Economic Theory

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Historian Sean Wilentz presents two key insights that together reveal a clearer, much-needed vision of American political history. First, partisanship has almost always been a feature of American history and in fact has made possible the nation's greatest social reforms. There is little to be gained from a "postpartisan" political world. Second, the recent attention to economic inequality has a long history. From the founders' generation to the present, America's egalitarian tradition has appeared and reappeared like an underground river.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

Judicial decisions assessing the constitutional rights of students in the nation’s public schools have consistently generated bitter controversy. The Schoolhouse Gate gives a fresh, lucid, and provocative account of the historic legal battles waged over education and illuminates contemporary disputes that continue to fracture the nation.

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

Adam Smith est un philosophe et économiste écossais ainsi qu'une des principales figures des Lumières écossaises. Il est l'auteur de "La Richesse des Nations", publié en 1776, qui est le premier livre moderne d'économie. Smith y analyse l'origine de la prospérité de certains pays, comme l'Angleterre ou les Pays-Bas. Il développe des théories économiques sur la division du travail, le marché, la monnaie, la nature de la richesse, le prix des marchandises en travail, les salaires, les profits et l'accumulation du capital.

Jede politische Ökonomie umkreist die Fragen nach der Evolution von Ungleichheit, der Konzentration von Wohlstand und den Chancen für ökonomisches Wachstum. Aber befriedigende Antworten gab es bislang kaum. Thomas Piketty untersucht Daten aus 20 Ländern, mit Rückgriffen bis ins 18. Jahrhundert, um die entscheidenden ökonomischen und sozialen Muster freizulegen. Seine Ergebnisse setzen die Agenda für eine neue Diskussion über Wohlstand und Ungleichheit.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

Thirty years ago, “greed is good” and “maximizing shareholder value” became the new mantras woven into the fabric of our business culture, economy, and politics. Although, around the world, free-market capitalism has lifted more than a billion people from poverty, in the US, most of the benefits of economic growth have been captured by the richest 10 percent, along with providing justification for squeezing workers, cheating customers, avoiding taxes, and leaving communities in the lurch. As a result, Americans are losing faith that a free-market economy is the best system.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

The book On the Principles of Political Economy and Taxation (1817) secured Ricardo's position among the prominent classical economists. Ricardo wanted to thoroughly examine rent, wages, and profit. He argues that land rent grows as population increases and presents the theory of comparative advantage, the theory that free trade between two or more countries can be mutually beneficial.

Imagine it is now 2025 and that years earlier, in the wake of the world financial crisis of 2008, a new post-capitalist society had been born. In this ingenious book, world-famous economist Yanis Varoufakis draws on the greatest thinkers in European culture from Plato to Marx to offer us a dramatic and tantalising glimpse of this brave new world, where the principles of democracy, equality and justice are truly served.

En este libro Máximo E. Jaramillo Molina detalla cómo la narrativa meritocrática resulta funcional para legitimar la extrema acumulación a la par de la pobreza extrema. A lo largo de siete capítulos el autor busca desmontar los distintos mitos que sostienen la narrativa meritocrática en sociedades con desigualdad extrema y creciente, como la mexicana.

The Theory of the Leisure Class was written by Thorstein Veblen at the turn of the 20th century. It delves deeply into the nature of economics and the social institutions, exploring the forces that create and maintain class division, how these forces evolved through history, and how they influence the economy. In this work, Veblen presents a critique of capitalism on the basis of "conspicuous consumption", a term that he himself coined. He examines economics as a function of evolution, tracking the division of labor and stratification of class during the development of society.

This audiobook was born from the idea to create a crash course that could help a beginner avoid common mistakes and get the foot on the market without falling. It is not a secret that the best investors apply different techniques than those who are struggling. The aim of the audiobook is to spread the right information and to give a proper overview of what works and what does not work when investing in the stock market.

In April 2020, the United States will embark on what has been called "the largest peacetime mobilization in American history": the decennial population census. It is part of a tradition of counting people that goes back at least three millennia and now spans the globe. In The Sum of the People, data scientist Andrew Whitby traces the remarkable history of the census, from ancient China and the Roman Empire, through revolutionary America and Nazi-occupied Europe, to the steps of the Supreme Court.

The tumultuous Flint sit-down strike of 1936-1937 was the birth of the United Auto Workers, which set the standard for wages in every industry. Midnight in Vehicle City tells the gripping story of how workers defeated General Motors, the largest industrial corporation in the world. Their victory ushered in the golden age of the American middle class and created a new kind of America, one in which every worker had a right to a share of the company’s wealth.

Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight. In modern capitalism, value extraction is rewarded more highly than value creation: the productive process that drives a healthy economy and society. From companies driven solely to maximise shareholder value to astronomically high prices of medicines justified through big pharma's 'value pricing', we misidentify taking with making, and have lost sight of what value really means.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.