Education Marketing

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Is our national debt really a threat? What is a “mild” recession, exactly? If you’re worried about your bank account balance, job security, or mortgage rate, what data should you be keeping tabs on? For anyone trying to make sense of disorienting headlines, there’s no better interpreter than Kyla Scanlon. Through her trademark blend of witty illustrations, creative analogies, and insights from behavioral economics, literature, and philosophy, Scanlon breaks down everything you need to know about how money and markets really work.

Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Press Ganey's chief nursing officer Christina Dempsey has worked everywhere in healthcare, from the ward floor to the hospital boardroom. She has also experienced the system as a patient and as a family member of a critically ill patient. In The Antidote to Suffering, this 30-year healthcare veteran and patient-experience thought leader argues that the key to improving healthcare is to reduce the suffering - physical, psychological, and emotional - of patients and caregivers alike through Compassionate Connected CareTM.

Drewbie Wilson, Vice President of Break Free Academy, shares the secrets to success in his new book on social media. With over 4.7 billion active users worldwide, social media offers entrepreneurs and business owners an unparalleled opportunity to build their brands and increase sales. Drewbie's wealth of experience in harnessing the power of social media to generate leads and close sales has seen him close over $13,000,000 in sales online, and his clients have seen even more significant success. Here are the key topics covered in the book: Harnessing the power of social media to generate ...

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Are you tired of watching others build wealth through real estate investing while you're on the sidelines? Imagine earning passive income, creating a profitable property portfolio, and securing valuable assets, even starting with little to no capital. Easy Real Estate Investing for Beginners is your step-by-step guide to navigating the real estate market, securing smart property investments, and maximizing returns while minimizing risk.

Are you passionate about music and have a desire to share it with others? Discover the exciting world of starting your own music lessons business with our comprehensive eBook, "Start Your Music Lessons Business!" This resource is designed for anyone ready to embark on the journey of turning their musical expertise into a rewarding profession. Kick-start your business by learning how to identify your unique music niche and explore various sub-genres, while diving into the art of early childhood music education. Understand the importance of cultivating musicality in toddlers and the first ...

Twenty-five-year veteran US Government whistleblowers Mark and Cathy are arming you with the self-applying concise facts they teach leading mental health professionals worldwide. Whether your traumatic experience peaks the top of PTSD's sliding scale the way Cathy's Pentagon-level MK Ultra mind-control programming did, or even if it is simply resultant from socially engineered information control and fears, this book is for you.

The only thing standing between most people and more money is knowledge. If you don’t have money, it’s because you don’t understand money. If you don’t understand money, then learn how to understand it. Simple Wealth is about not just making money but saving money and putting that money to work for you. "Money is a great servant but a bad master." Francis Bacon “If you don't find a way to make money while you sleep, you will work until you die.” Warren Buffett Business is all about creating something that people want and then selling it to them at scale. This process involves ...

A collection of the popular 21-Day Challenge Series.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

Publishing a book is a milestone for every author. These days, authors do not have to rely on the support of a big publishing house in order to put out a book. Many self-publishing authors are finding huge opportunities to introduce their work to readers in print, e-books, and in audiobook formats. Audiobooks have been around for many decades, but because of the technological advancements of the last few years, it is now possible for the author of a book to record, sell, and market a title as an independent publisher.

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

Do you want to start your own candle business quickly...without wasting time or money...even if you have never made a candle before? I know what you are thinking, you are seeing a lot of homemade candle companies popping up. Who is going to buy your candles over the next candle company? But you don’t have to worry, there is space for you in the market. Creating a business exactly how you envisioned it isn’t simple, but it's much easier than you think once you know the steps! Anyone can start this business and make it a success.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.