Electrical Business

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.

In September 2001, Jeff Immelt replaced the most famous CEO in history, Jack Welch, at the helm of General Electric. Less than a week into his tenure, the 9/11 terrorist attacks shook the nation, and the company, to its core. GE was connected to nearly every part of the tragedy - GE-financed planes powered by GE-manufactured engines had just destroyed real estate that was insured by GE-issued policies.

Thomas Alva Edison, called "America's biggest developer," was an American inventor and businessperson. In disciplines consisting of electrical power generation, mass communication, sound recording, and movie, he developed many devices.