Emotional Marketing

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

What if the secret to your brand’s success lies in the most timeless and enchanting language of all—love? In Love Lessons in Marketing, you’re invited to step into a world where the magic of romance can transform your brand’s journey, forging deeper, more meaningful connections with your customers. From the sizzling tension of "Enemies to Lovers" to the destined pull of "Fated Mates," this book serves as your guide to harnessing the emotional power of romance and infusing it into your marketing strategies. Whether you’re an entrepreneur, a seasoned marketer, or a brand strategist,...

"Risk comes from not knowing what you're doing." — Warren Buffett. “The best investors do not target return; they focus first on risk and only then decide whether the projected return justifies taking each particular risk.” - Peter Bernstein. In investment, the risk is inevitable, but its severity and probability vary. The book empowers you to manage the risk to - 1) minimize the losses and 2) weigh the opportunity cost. Further, you can devise the framework and strategies to take on long-term investment success. The book is written to help you manage risk holistically. The risk could...

Empathy is an extremely powerful ability. It allows one to feel what others are feeling, sympathize with them, and eventually influence their emotions to help them overcome any negative feelings. This sensitivity to emotions can sometimes reflect negatively on empaths - they are often victims of dark psychology techniques. Luckily, there’s a way that allows empaths to protect their mind against emotional predators, and achieve superior control over their empathic powers – Stoicism!

Unlock your B2B sales potential with "RevenueEQ," a transformative guide that harnesses the power of emotional intelligence to elevate your sales strategy. Dive into practical techniques that enhance self-awareness, decision-making, and relationship-building, equipping you to navigate complex sales cycles with confidence. Discover how to leverage your emotional quotient (EQ) for long-term success, fostering resilience and adaptability in a competitive landscape.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Forget about selling a great product or service; the secret to being a great salesperson is to sell nothing. Instead, focus on building emotional relationships. The result? An increase in sales, growth, income, and more fun in your career. How To Sell Nothing demonstrates a repeatable process to recognize the difference between a logical sale that is driven by your voice and an emotional sale which is driven by your prospect’s voice.

If you are a rep, business owner, coach, or practitioner seeking to hone your sales techniques in a more customer-centric way, then Heart-Powered Sales is for you. In this book, author Robin Treasure offers a fresh and empowering perspective on how to achieve more success by cultivating your natural gifts of emotional intelligence and intuition.

Description: In the ever-changing landscape of the stock market, turbulence is a part of the journey. "Stock Market Survival Guide: Navigating Turbulent Times" is your essential companion for understanding, preparing for, and prospering through market volatility. This succinct yet insightful book takes you through the core principles of market volatility, risk assessment, and historical context. Discover how understanding the past can illuminate the path forward. Explore effective strategies for navigating turbulent markets, including the power of diversification and asset allocation, the ...

Build a Business That Feels as Good as It Looks. Most business books teach you how to do more. This one shows you how to be more. The Soft Power Advantage is a bold invitation to rethink everything you thought you knew about success. In a world obsessed with hustle, strategy, and scaling at all costs, Kevin Shirley offers a radically different blueprint for building a business that’s wildly effective — and deeply human. This isn’t about hacks, formulas, or another color-coded productivity system. This is about cultivating soft power — the quiet, magnetic strength that comes from ...

Unlock the secrets of successful stock trading with this comprehensive guide. "Mastering Stock Trading" covers essential strategies, including technical analysis tools, risk management techniques, and emotional discipline to help you navigate the volatile world of stock markets. Learn to make informed decisions, avoid common trading mistakes, and develop a trading plan that suits your goals. Whether you're a beginner or an experienced trader, this ebook provides the knowledge and tools you need for long-term trading success.

In a rapidly changing world, preparing children for the future means equipping them for careers that might not even exist yet. "Thriving in the Unknown: Preparing Children for Careers That Don't Exist Yet" is a ground-breaking guide that empowers parents, educators, and mentors with insights and tools to navigate this daunting yet exciting task. This book provides an in-depth exploration into the dynamic evolution of careers, offering invaluable strategies and practical skills necessary for children to flourish in the unknown terrain of future professions. The author transcends traditional ...

The 4040 Solution is your unique guide to mastering emotional energy! It is the solution to ending painful and destructive dramas, whether in the boardroom, coaching session, sales meeting, at home, or in conversations with yourself. Unlike most emotional intelligence books that focus on thinking your way through emotional problems, this audiobook helps you learn how to feel your way through them so that you can feel good about yourself afterward.

Making money online is not magic or secret nowadays. You just need to know some techniques. Suppose you have writing skills; then why can’t you earn from the power of your mind? The world wide web is a huge space that is filled with ways wherein you can earn money by simply just having your own computer and Internet connection. Everyone is talking about it, but only a few know exactly how to earn money online the proper way.

Was ist das Erfolgsrezept der Spitzenverkäufer? Überzeugende Produkte allein genügen nicht - es kommt auf die richtige Verkaufsstrategie an...

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

"Selling your winners and holding your losers is like cutting the flowers and watering the woods." - Peter Lynch Investors lose their potential fortunes in the stock market because of wrong selling. Understanding this is critical. You might have wondered why brokers make more ‘Buy’ recommendations than ‘Sell’ recommendations. Because Selling in the stock market is riskier, hard, requires strategy, and is an art. But you are going to realize real profits only when you sell successfully. Until then, it’s just paper gains, subject to the market’s unpredictable ups and downs. ...

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

Friendship is a gift—but not all friendships are good for you. Throughout life, we encounter many people who enter our hearts and circles under the name of “friend.” But as time goes on, it becomes clear: some friends are life-giving, while others leave us spiritually, emotionally, and even physically depleted. These are not friendships—they are imbalances. Some of them are draining, one-sided, or even disguised as support when they are really silently sabotaging your purpose. This 30-day devotional, Discerning Imbalanced Friendships, is for the woman who is ready to do the hard ...