Engineering Business

La travesía de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los orígenes de las ambiciones masivas de Kalanick en sus raíces humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rápido crecimiento y expansión en diferentes industrias. A través de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada única de esta polémica empresa multimillonaria.

As climate change becomes an international crisis, more and more industries are looking for a sound model for creating successful environmentally friendly companies, and a new generation of young leaders are eager for inspiration and guidance on creating sustainable businesses. Mid-Course Correction Revisited advocates why we need to create prototypical green companies and a new economy - not based on non-renewable resources, but on renewable energy, aggressive recycling, innovative technology, and sustainable business practices.

Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many resources. But it's not only designers who "prototype" as they work. A skateboarder tries a new trick; that's a prototype experience. A chef experiments with a new dish and new ingredients; that's a prototype experience, too. Once a prototype is made, the creator gains knowledge about what worked and what didn't, what should be used again and what should be trimmed from the experience.

Are you a machine-learning enthusiast looking for a practical day-to-day application? Or are you just trying to incorporate machine-learning software in your trading decisions? This audiobook is your answer.

In the fast-paced world of engineering, effective project management is essential for success. The Engineer’s Guide to Project Management: Practical Strategies for Success offers engineers a practical framework to navigate complex projects with confidence. This comprehensive guide merges technical expertise with strategic planning and leadership, providing actionable insights for each stage of the project lifecycle.

You have the idea, the drive, and now the capital to create the company you’ve always envisioned. Now comes the most important part: assembling a team of high performers. To build a sustainable business, you need engineers who can execute on common goals. Who do you hire, and how do you hire the people you need? How will you motivate these engineers and inspire their best work? In Raising Engineers, David Dettmer helps you create a culture that reflects your business, establish a working process to cultivate a strong team, and hire the right people to build impactful products.

His story is now legend. In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray Anderson felt a "spear in the chest." The founder of Interface, Inc., a billion-dollar carpeting manufacturer, realized that his company was plundering the environment and he needed to steer it on a new course. Since then, Interface has cut its greenhouse gas emissions by 82 percent, and the goal is to reach a zero environmental footprint by 2020.

In examining the history of the 737, a highly regarded plane that Boeing's new management degraded with cost-focused mandates, Flying Blind explores how Boeing skimped on testing in the race to match a competing plane from Airbus, outsourced software work to poorly paid graduates in India and convinced the US Federal Aviation Authority to put the MAX into service without requiring pilots to undergo simulator training.

In the male-dominated world of engineering, breaking through barriers and claiming your rightful place can seem like an impossible challenge. Yet for Anat Rapoport, this challenge was an opportunity, not just for her, but for women everywhere. In 2015, she stood on the cusp of a significant promotion. With every project milestone achieved, deadline met, and positive feedback garnered, she felt ready. But was her career trajectory truly in her hands, or was it subject to the whims of superiors/ mercy of the higher-ups?

RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More. As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.”

50 Things to Know About Becoming an Engineer by author Arvindhra Rao Krishnamurthy offers an approach to how to deal with engineering life as an engineering student, as well as the working world of an engineer. Most books on things to know about becoming an engineer tell you about the personality traits that should be possessed by an engineer and, perhaps, a little bit of insight into the world of engineering.

Welcome to the first edition of The Diversity, Equity, and Inclusion Mindset in Project Management. This guide offers a comprehensive roadmap for project managers to cultivate an equitable team environment. It focuses on eliminating barriers to opportunities and creating an inclusive space where every team member feels welcomed, valued, respected, and fully engaged.

The environmental crisis is advancing at an unprecedented pace and scale. It will outpace us if we don’t turn our attention to an even deeper concern regarding the future of humanity: We need to work together to create change. Our current approach to collaboration is outmoded. To transform our world, we must transform the way we lead. We collectively share the power and responsibility for a more just, inclusive, and sustainable future. Leaders who hope to shape that future must develop the ability to embrace relationships as our most impactful, influential tool.

Humans have landed men on the moon, programmed cars to drive themselves, and put the knowledge of our entire civilization in your back pocket. But no one - from MIT nerds to Army Corps engineers - has ever built a robot that can lay bricks as well as a mason. Unlike the controlled conditions of a factory line, where robots are now ubiquitous, no two construction sites are alike, and a day’s work involves countless variables - bricks that range in size and quality, temperamental mortar mixes, uneven terrain, fickle weather, and moody foremen.

For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers and chefs, to athletes, inventors and entrepreneurs: reverse engineering.

By listening to Storytelling with Data, you learn the fundamentals of data visualization and how to effectively communicate with data. You will discover the power of storytelling! Through this audiobook, you will know the method to reach the heart of the data so that you can manage them according to your needs and, through appropriate graphics and correct communication, create a compelling story that allows you to convey your ideas effectively and productively to listeners.

In this bundle, astrophysicist Andrew May take a deep dive into space exploration and our continued and evolving fascination with the cosmos. Astrobiology: May gives an expert overview of our current state of knowledge, looking at how life started on Earth, the tell-tale signatures it produces, and how such signatures might be detected elsewhere in the Solar System. Destination Mars: May traces the history of our fascination with the Red Planet. The Space Business: May provides an in-depth look at the triumphs and heroic failures of quixotic quests to commercialize the final frontier.

The Lean system is a great way to help you to get rid of the waste in your business so that you can be more efficient and increase profits. Lean Analytics is a part of this process that can help you to gather the right data and get the information you need to come up with a winning strategy for your team.

What if the most powerful business asset you’ll own isn’t your team, your technology, or even your intellectual property—but your prompts? In “Prompt to the Future,” Daniel Kim reveals how AI frameworks are fundamentally reshaping innovation and business. Through vivid personal experiences—from late-night epiphanies with AI-generated music to building Meteor, an AI-powered book creation platform—Kim demonstrates why we’re experiencing nothing less than “the end of innocence” in our relationship with technology. This isn’t another cautionary tale about AI replacing ...

Drawing from his extensive experience in the field, Kunz showcases his own journey from a double major in Marketing and Fine Arts to a renowned sales engineer. His infectious personality and passion for technology have propelled him to build a network of individuals who have risen to executive positions, managing teams of over 150 people worldwide. With his guidance, you, too, can achieve remarkable success!