Engineering Business

La travesía de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los orígenes de las ambiciones masivas de Kalanick en sus raíces humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rápido crecimiento y expansión en diferentes industrias. A través de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada única de esta polémica empresa multimillonaria.

Are you a machine-learning enthusiast looking for a practical day-to-day application? Or are you just trying to incorporate machine-learning software in your trading decisions? This audiobook is your answer.

In the fast-paced world of engineering, effective project management is essential for success. The Engineer’s Guide to Project Management: Practical Strategies for Success offers engineers a practical framework to navigate complex projects with confidence. This comprehensive guide merges technical expertise with strategic planning and leadership, providing actionable insights for each stage of the project lifecycle.

You have the idea, the drive, and now the capital to create the company you’ve always envisioned. Now comes the most important part: assembling a team of high performers. To build a sustainable business, you need engineers who can execute on common goals. Who do you hire, and how do you hire the people you need? How will you motivate these engineers and inspire their best work? In Raising Engineers, David Dettmer helps you create a culture that reflects your business, establish a working process to cultivate a strong team, and hire the right people to build impactful products.

Today, in corporate world, everyone is talking about Scrum. Major companies like Amazon, Google, Microsoft, IBM, Deloitte, American Express, and many more have adopted Scrum concepts. This audiobook is written to provide a simplified guide to you such that you can familiarize yourself with the most popular Agile process framework to build complex software products. Scrum is widely defined as an iterative or incremental process framework to build complex products of highest possible value. It is an incremental approach to develop a product through successive improvements.

ITIL Lifecycle Essentials covers all of the vital material required for the entry-level ITIL Foundation Certificate, which gives candidates a comprehensive overview of the key elements, concepts, and terminology used in the ITIL service lifecycle.

Elon Musk is among the most controversial titans of Silicon Valley. To some, he's a genius and a visionary, and to others, he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets, and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

His story is now legend. In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray Anderson felt a "spear in the chest." The founder of Interface, Inc., a billion-dollar carpeting manufacturer, realized that his company was plundering the environment and he needed to steer it on a new course. Since then, Interface has cut its greenhouse gas emissions by 82 percent, and the goal is to reach a zero environmental footprint by 2020.

In examining the history of the 737, a highly regarded plane that Boeing's new management degraded with cost-focused mandates, Flying Blind explores how Boeing skimped on testing in the race to match a competing plane from Airbus, outsourced software work to poorly paid graduates in India and convinced the US Federal Aviation Authority to put the MAX into service without requiring pilots to undergo simulator training.

Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch?

In the male-dominated world of engineering, breaking through barriers and claiming your rightful place can seem like an impossible challenge. Yet for Anat Rapoport, this challenge was an opportunity, not just for her, but for women everywhere. In 2015, she stood on the cusp of a significant promotion. With every project milestone achieved, deadline met, and positive feedback garnered, she felt ready. But was her career trajectory truly in her hands, or was it subject to the whims of superiors/ mercy of the higher-ups?

RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More. As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.”

50 Things to Know About Becoming an Engineer by author Arvindhra Rao Krishnamurthy offers an approach to how to deal with engineering life as an engineering student, as well as the working world of an engineer. Most books on things to know about becoming an engineer tell you about the personality traits that should be possessed by an engineer and, perhaps, a little bit of insight into the world of engineering.

The Apples, Amazons and Googles of the next few decades will be biotech companies. The tech companies of the last few years have changed how we do things but the businesses driving the biotech revolution are about making life better. These companies will solve many of our most intractable problems: cancer, dementia, diabetes, elderly care, mental health challenges, even power generation and agricultural production. The audiobook explains what biotech is, what is coming next, and in a final section, how interested investors can profit from it.

Welcome to the first edition of The Diversity, Equity, and Inclusion Mindset in Project Management. This guide offers a comprehensive roadmap for project managers to cultivate an equitable team environment. It focuses on eliminating barriers to opportunities and creating an inclusive space where every team member feels welcomed, valued, respected, and fully engaged.

The environmental crisis is advancing at an unprecedented pace and scale. It will outpace us if we don’t turn our attention to an even deeper concern regarding the future of humanity: We need to work together to create change. Our current approach to collaboration is outmoded. To transform our world, we must transform the way we lead. We collectively share the power and responsibility for a more just, inclusive, and sustainable future. Leaders who hope to shape that future must develop the ability to embrace relationships as our most impactful, influential tool.

Humans have landed men on the moon, programmed cars to drive themselves, and put the knowledge of our entire civilization in your back pocket. But no one - from MIT nerds to Army Corps engineers - has ever built a robot that can lay bricks as well as a mason. Unlike the controlled conditions of a factory line, where robots are now ubiquitous, no two construction sites are alike, and a day’s work involves countless variables - bricks that range in size and quality, temperamental mortar mixes, uneven terrain, fickle weather, and moody foremen.

For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers and chefs, to athletes, inventors and entrepreneurs: reverse engineering.

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good for You, New York Times best-selling author Steven Johnson's Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements to health care. Johnson paints a compelling portrait of this new political worldview.