Engineering Business

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

From Mayor Michael Bloomberg and former head of the Sierra Club Carl Pope comes a manifesto on how the benefits of taking action on climate change are concrete, immediate, and immense. They explore climate change solutions that will make the world healthier and more prosperous, aiming to begin a new type of conversation on the issue that will spur bolder action by cities, businesses, and citizens—and even, someday, by Washington.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Do you love cars? Do you love interesting stories about start-ups? Do you love crazy stories about founders and their ups and downs? This book, and the books in this series, are for you.

This book takes you through Lean IA’s 36 steps of the AEIO YOU methodology to scale successfully, discussing tools, techniques, roles, and responsibilities. You will notice that the AEIO YOU method, which you can use to bring RPA into your company, can also be used for introducing any new technology.

Agile in Hardware, Engineering, Construction, and Linear Environments is a comprehensive guide designed to bridge the gap between traditional project management practices and the Agile methodologies that have revolutionized software development.

Dynasties of the Sea is the first audiobook to examine one of the most powerful forces in global trade and economic development: world shipping and the magnates who drive the industry. Operating from Monaco to Hong Kong, London to Athens, Singapore to Oslo, shipowners and their financiers have changed the world in every way.

Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption?

When Robert D. Krebs joined the ranks of Southern Pacific Railroad in 1966, the industry had been in decline for decades, and the future of trains was in peril. Despite these obstacles, Krebs fell in love with the rugged, competitive business of railroads and was determined to overcome its resistance to change and put rail transportation back on track. Riding the Rails details Krebs' rise to a position of influence in the recovery of America's railroads and offers a unique insider's view into the boardrooms where executives and businessmen reimagined transportation in the US.

The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

The Apples, Amazons and Googles of the next few decades will be biotech companies. The tech companies of the last few years have changed how we do things but the businesses driving the biotech revolution are about making life better. These companies will solve many of our most intractable problems: cancer, dementia, diabetes, elderly care, mental health challenges, even power generation and agricultural production. The audiobook explains what biotech is, what is coming next, and in a final section, how interested investors can profit from it.

¿Qué sucede cuando encierras a varios directivos, desarrolladores y responsables de negocio a jugar y experimentar con nuevas tecnologías? Es curioso observar sus reacciones, muy diversas y emocionales, aunque con un denominador común: todos dejan volar su imaginación hacia nuevos espacios y modelos de negocio en los que se podrían aplicar.

Imagine a world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining - that world is already emerging.

The remarkable story of the heroic effort to save and preserve Afghanistan's wildlife - and a culture that derives immense pride and a sense of national identity from its natural landscape.

Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry. Kavin's goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds.

In the fast-paced world of engineering, effective project management is essential for success. The Engineer’s Guide to Project Management: Practical Strategies for Success offers engineers a practical framework to navigate complex projects with confidence. This comprehensive guide merges technical expertise with strategic planning and leadership, providing actionable insights for each stage of the project lifecycle.

In this compelling journey through twenty-six countries, Simon Mundy traces how the struggle to respond to the climate crisis is rapidly reshaping the modern world–shattering communities, shaking global business and propelling waves of cutting-edge innovation. Telling unforgettable human stories, meeting scientists and business tycoons, activists and political leaders, this is an account of disaster and survival, of frantic adaptation and groundbreaking innovation, of hope, and of the forces that will define our future.

Want to take advantage of the financial opportunities Chat GPT is creating and earn thousands of dollars in the process? Chat GPT revolutionized the world and businesses. This tool, which could potentially put millions of people out of work, also created thousands of opportunities for you to change your financial life. Artificial intelligence will be the next technological revolution and according to experts it will be a trillion dollar industry in the next few years. Do you feel like everyone else is leveraging this tool to make thousands of dollars while you barely struggle to understand ...

After using most of the top content management systems, and having built many custom CMS systems myself, I can say that, from my experience, Wordpress is the most effective tool available to build your company's website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I've seen it happen and the effects can be devastating. The good news is that there's a better way.