Engineering Business

Welcome to the SEO University, an online series of courses that have been prepared to help you hone your skills as a search engine mastermind. SEO Fundamentals, the first course in the SEO University, brings together a culmination of information across the field that will help you to lay the foundational framework for a successful career as a Search Engine Marketer.

Software Defined Networking (SDN) is not a revolutionary new technology. Instead, it is better to think of this as being a new way of organizing computer network functionality. SDN allows the network to be virtualized. That's where the real power of SDN comes from, and that's what we'll be exploring in this book.

These days, it is more difficult than ever to build a business that can remain competitive in a world where customers can find your competition with just the click of a mouse. While there is only so much you can do when it comes to adjusting your profit margins, you can still find success by adjusting the method that will complete the processes in making your business successful. Making a business into a Lean business can give it the competitive advantage that the perpetual buyers’ market takes away.

Are you fed up running your construction company? Sick of not being paid what you are worth? Stressed out with poor cashflow and low profits? Would you like to have a proven strategy to give you more time, freedom and money? Building Your Future is a practical business guide designed specifically for business owners in the construction and service industry who want to grow a highly successful and profitable business while reclaiming more time and freedom.

What if saving the Earth were a game? Not just any game, but the greatest game we’ve ever played. This workbook helps social and environmental change professionals learn how to implement powerful techniques from the fields of game design, behavioral psychology, design, data science, and storytelling, that are not only proven to have impact, but also can make your project fun. In a 10-step framework of exercises, tutorials, and case studies, How to Save the World will teach you the art of changing the world — and it’s often not what you think.

Excel VBA: A Comprehensive Beginner’s Guide to Learn Excel VBA Step by Step will take you from the basics of coding all the way to writing your own programs. You’ll learn to create dialog boxes and UserForms, install add-ins that make Excel VBA more powerful, and utilize the debug tool to find errors. You might be worried that you’ll be in over your head, but where this book differs from others is in the method of instruction. Instead of telling you about all the great features of VBA, this book will take you through each step and explain what to do, and why.

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

50 Things to Know About Becoming an Engineer by author Arvindhra Rao Krishnamurthy offers an approach to how to deal with engineering life as an engineering student, as well as the working world of an engineer. Most books on things to know about becoming an engineer tell you about the personality traits that should be possessed by an engineer and, perhaps, a little bit of insight into the world of engineering.

Having leverage—in the form of intelligence, charm, beauty, money, status, or insider knowledge—often gives you an advantage in an interaction. When it doesn’t, or when you don’t have any, people often turn to tricks and schemes that run the risk of damaging personal relationships. In The Upper Hand human behavioral scientist and sought-after speaker, advisor, and coach Dr. Abbie Maroño shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion.

Johnnie Johnson, a successful entrepreneur and former all-pro football player from the NFL, and Dr. Michael E. Webber, a distinguished professor, chief technology officer at a large venture firm, and former corporate executive in charge of research at a global company, use decades of experience in coaching, mentoring, and leadership to lay out eight ways you can support diversity, equity, and inclusion for all at your workplace, in your community, and for everyday living.

Narain Gehani tells the fascinating story of the transition Bell Labs is undergoing as it adapts to new business conditions. Bell Labs researchers, who once were free to focus on innovation, research excellence, and prizes, now have to worry about business relevance. The culture of lifetime employment is gone and the pendulum has swung from basic to applied research.

Space exploration is as much a story of leadership and teamwork as it is a story of exploration and discovery. Leadership Moments from NASA delves into the organizational culture, leadership styles, and insights of NASA senior executives spanning five decades of human spaceflight, to share the lessons they learned from critical moments where they took on seemingly insurmountable challenges.

Here’s how you can engineer your career in just 13 simple steps! When it comes to landing your dream engineering job, you cannot afford to be unprepared. Remember, this next job interview might be that crucial first step towards your ultimate goal: A successful career in engineering. That’s exactly why you need a plan that will help you avoid common pitfalls, promote your skills, and sell yourself as the perfect candidate. Discover the complete guide to landing a job in engineering.

Your law firm doesn’t just have a lead problem or a quality issue. What you’re truly facing is a Revenue Engineering challenge—the kind that determines whether your firm thrives or stagnates. In this transformative book, uncover the Revenue Engineering blueprint that has propelled top-performing law firms to consistent eight-figure revenues. These aren’t just abstract theories; these are actionable systems proven to work across hundreds of firms.

Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch?

Laine Griffey brings over 20 years of expertise in quality management, with a strong background in both operations and quality. With a career spanning diverse industries from plastics to automotive, Laine has consulted with numerous companies in developing and enhancing their quality management systems. Having worked at every level from the production line to management, and performing tasks ranging from internal audits to supplier quality assessments, Laine is a recognized authority in the field.

Are you getting interviews but failing to land a job? Are your technical skills sound, but when it comes to the behavioral aspect of the interview, things are falling short? Or maybe you’re fresh out of college but you’re totally unsure of how you can best prepare yourself to land a software engineering job. Regardless of what brought you here, let me say that I’m glad you found this book. Most software engineers have the technical capabilities to land a high-paying software engineering job, but in today’s competitive tech market, companies want to see more than that.

The future of our world is evolving towards an era where interaction with machines form the foundation of most tasks we perform. In light of this, it is important to gain actionable knowledge in machine learning technologies and skills. These skills will be useful in the near future as you maneuver through different career paths. This audiobook introduces you to vast concepts in machine learning that will be important to your career. You will have learned so much about machine learning and the respective python libraries that you will use when building models all the time.

New technology is helping us share our wisdom and knowledge much more diversely across race, class, gender and borders. And AI is sparking a revolution in our approach to intelligent thinking—linking us into fast-working brainnets for problem solving. Hannah Critchlow brings us an enlightening, invaluable guide to our future through the evolving new science of collective intelligence. She reveals what it says about us as human beings, shares compelling examples and stories, and shows us how best we can work collectively at work, in families and in any team situation.

There is a reason why Amazon web services make over $20 billion a year for Amazon. The reason is simple. Cloud computing is an essential service that has made it possible for thousands of businesses around the world to launch secured web solutions rapidly, flexibly, and cost-effectively. Amazon’s AWS has proven to be ahead of the pack, thanks to its reliable infrastructure as a cloud computing solution. This, perhaps, explains why some of the biggest and fastest growing tech companies use AWS.