Engineering Career

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

How many meteorologists have ever gone viral for doing something positive? Not many, but Alan Sealls did! He was proclaimed “Best Weatherman Ever” by ‘the Internet’ in 2017 for his concise, coherent, enlightening and informative forecasts of Hurricane Irma, viewed millions of times around the world.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

The work of engineers surrounds us: from the phones in our pockets to the layout of our cities. These days, engineers even transport some of us to the moon. But the skills that brought the world clean water and telecommunications also produced polluting technologies that could threaten its future. Engineering explores the scientific, social, and philosophical implications inherent in the challenges faced by engineers throughout history. Here, McCarthy presents a future in which engineering is crucial.

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.

There’s no place for empathy in business was a belief Dr. Price, a logical, results-focused engineer held onto tightly, until a cascade of life-altering events provided her a new perspective. A perspective that recognized empathy as a critical skill that every leader must develop and employ to achieve success. Dr. Price’s empathetic leadership journey has been a multi-year process, one that continues today, and one that she willingly shares with you—the good, the bad, and the ugly.

Have you ever wished your website could do more than show visitors information about your company and its products or services? Or, do you have a great idea for a startup, but don't know how to turn your concept into a great website? In Building a Successful Web App, entrepreneur and veteran web developer Paul J. Scott walks you step-by-step through the process of coming up with a great web app concept, choosing the right programming team, and turning your vision into a reality.

After using most of the top content management systems, and having built many custom CMS systems myself, I can say that, from my experience, Wordpress is the most effective tool available to build your company's website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I've seen it happen and the effects can be devastating. The good news is that there's a better way.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

The Lean system is a great way to help you to get rid of the waste in your business so that you can be more efficient and increase profits. Lean Analytics is a part of this process that can help you to gather the right data and get the information you need to come up with a winning strategy for your team.

Today, in corporate world, everyone is talking about Scrum. Major companies like Amazon, Google, Microsoft, IBM, Deloitte, American Express, and many more have adopted Scrum concepts. This audiobook is written to provide a simplified guide to you such that you can familiarize yourself with the most popular Agile process framework to build complex software products. Scrum is widely defined as an iterative or incremental process framework to build complex products of highest possible value. It is an incremental approach to develop a product through successive improvements.

An innovative trend combining technology with economics is unraveling behemoth industries - including corporations, banks, farms, media conglomerates, energy systems, governments, and schools - that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations.

Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many resources. But it's not only designers who "prototype" as they work. A skateboarder tries a new trick; that's a prototype experience. A chef experiments with a new dish and new ingredients; that's a prototype experience, too. Once a prototype is made, the creator gains knowledge about what worked and what didn't, what should be used again and what should be trimmed from the experience.

The 21st century is a world in constant change. In A New Culture of Learning, Doug Thomas and John Seely Brown pursue an understanding of how the forces of change, and emerging waves of interest associated with these forces, inspire and invite us to imagine a future of learning that is as powerful as it is optimistic.

In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

Have you ever wanted to know what you can do with excel? Did you know that you could use excel to learn more about trend lines? Did you know you could use excel to learn more about your data? Well, if you want the answers to these questions you have come to the right place. Excel is one of the most useful tools developed by Microsoft which can not only be used to store data, but also be used to analyze data. This book will shed some light on how you can use excel, and also share some tips on how you can become an expert.

This audiobook contains proven steps and strategies on how to take good wedding photos. By listening, you will learn about camera equipment and guest poses. You will also discover all sorts of things about editing pictures and showcasing your work. Most importantly, this will teach you how to get a job as a wedding photographer.

This new and significantly revised edition of Implementing Six Sigma goes well beyond traditional Six Sigma methodologies, introducing an enhanced roadmap - S4/IEE (Smarter Six Sigma Solution ssm/Integrated Enterprise Excellence). This cutting-edge approach offers a solution to the common problem of sustaining Six Sigma activities and downplays the traditional policy stating that Six Sigma projects must have a defined defect.

As human beings, we are fascinated by what makes us tick. We know that nature gave us certain biological appetites to ensure our survival, among those the need for water, food, sex, and love, but meeting these alone is not enough to ensure happiness. Scientists, and now managers, are realizing that people have a biological need to experience social rewards like praise, the thrill of innovation, and the satisfaction of acquiring new skills.

What if saving the Earth were a game? Not just any game, but the greatest game we’ve ever played. This workbook helps social and environmental change professionals learn how to implement powerful techniques from the fields of game design, behavioral psychology, design, data science, and storytelling, that are not only proven to have impact, but also can make your project fun. In a 10-step framework of exercises, tutorials, and case studies, How to Save the World will teach you the art of changing the world — and it’s often not what you think.