Engineering Design

The world's foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain's greatest engineers and this is his fascinating, powerful memoir. How to Build a Car explores the story of Adrian's unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he's been involved.

Data projects are an intrinsic part of an organization's technical ecosystem, but data engineers in many companies continue to work on problems that others have already solved. This hands-on guide shows you how to provide valuable data by focusing on various aspects of data engineering, including data ingestion, data quality, idempotency, and more.

Discover magazine recently called Richard Dawkins "Darwin's Rottweiler" for his fierce and effective defense of evolution. Prospect magazine voted him among the top three public intellectuals in the world (along with Umberto Eco and Noam Chomsky). Now Dawkins turns his considerable intellect on religion, denouncing its faulty logic and the suffering it causes.

Named one of the top books of 2009 by the Times Literary Supplement (London), this controversial and compelling audiobook from Dr. Stephen C. Meyer presents a convincing new case for intelligent design (ID) based on revolutionary discoveries in science and DNA. Along the way Meyer argues that Charles Darwin's theory of evolution as expounded in The Origin of Species did not, in fact, refute ID.

The Prompt Engineer: A Comprehensive Guide to Becoming Highly Effective" is a book aimed at individuals seeking to develop their prompt engineering skills and become highly effective prompt engineers. The book covers a wide range of topics, including an overview of prompt engineering, essential skills for prompt engineers, tools of the trade, designing effective prompts, implementation and deployment, and advanced topics in prompt engineering. In the first chapter, readers will gain an understanding of what prompt engineering is and its applications in modern businesses. Chapter two delves ...

Are you up for a trip through the ultimate neighborhood? Join astrophysicist Hugh Ross for an insider’s look at our cosmic neighborhood, where you’ll see everything from the largest-scale structure of the universe to Earth’s innermost layers. In Designed to the Core, Ross explains how the most sophisticated scientific instruments reveal exquisite “interior designs” throughout the universe that are ideally suited for human habitation here on Earth right now.

How Real Estate Developers Think considers developers from three different perspectives. Brown profiles the careers of individual developers to illustrate the character of the entrepreneur; considers the roles played by innovation, design, marketing, and sales in the production of real estate; and examines the risks and rewards that motivate developers as people.

Anja Petersen loves everything about her life – but she wishes she could not see what is coming. The future branches out before her, premonitions haunting her waking hours, stalking her dreams. And they are only the beginning. A frantic phone call, a moment of transformation, and a whole new world opens. A world filled with hope, shock, and fear. A world of amazement and disbelief, where nothing is impossible, and where the fate of the planet is uncertain. Anja is torn between a desperate desire for the peace and calm of the past, and a frantic urgency that compels her forward into the ...

Is Earth merely an insignificant speck in a vast and meaningless universe? On the contrary: The Privileged Planet shows that this cherished assumption of materialism is dead wrong. In this provocative book, Guillermo Gonzalez and Jay W. Richards present a staggering array of evidence that exposes the hollowness of this modern dogma.

Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!

When his missionary brother renounced faith in favor of atheism, Perry Marshall was plunged into crisis and doubt. He decided: “I”m going to let science make this decision for me.” He asked: “Is the hand at the end of my arm purposeful? Or is it purposeless?” He leapt into the void of evolution and the origin of life. He could not have begun to anticipate what he was about to discover. Living things were far more sophisticated than textbooks were saying.

A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are examines the immense impact intelligent technology will have on humanity. These machines, while challenging our personal beliefs and our socio-economic world order, also have the potential to transform our health and well-being, alleviate poverty and suffering, and reveal the mysteries of intelligence and consciousness. International human rights attorney Flynn Coleman deftly argues that it is critical we instill values, ethics, and morals into our robots, algorithms, and other forms of AI.

API Design Patterns lays out a set of design principles for building internal and public-facing APIs. Google API expert JJ Geewax presents patterns that ensure your APIs are consistent, scalable, and flexible. You’ll improve the design of the most common APIs, plus discover techniques for tricky edge cases. Relevant examples and detailed scenarios make every pattern clear and easy to understand.

***NEW EDITION RELEASED OCTOBER 2022!*** Have you ever wondered what it takes to design and build a roller coaster? At last, there’s a book that shows you. A mix of engineering and art, roller coasters are complex three-dimensional puzzles consisting of thousands of individual parts. Designers spend countless hours creating and tweaking ride paths to push the envelope of exhilaration, all while maintaining the highest safety standards. Coasters 101: An Engineering Guide to Roller Coaster Design examines the numerous diverse aspects of roller coaster engineering, including some of the ...

With increasingly sophisticated video games being consumed by an enthusiastic and expanding audience, the pressure is on game developers like never before to deliver exciting stories and engaging characters. With Video Game Storytelling, game writer and producer Evan Skolnick provides a comprehensive yet easy-to-follow guide to storytelling basics and how they can be applied at every stage of the development process - by all members of the team.

The Greatest Show on Earth is a stunning counterattack on advocates of "Intelligent Design," explaining the evidence for evolution while exposing the absurdities of the creationist "argument". Dawkins sifts through rich layers of scientific evidence: from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics.

When Charles Darwin finished The Origin of Species, he thought that he had explained every clue but one. Though his theory could explain many facts, Darwin knew that there was a significant event in the history of life that his theory did not explain. During this event, the "Cambrian explosion", many animals suddenly appeared in the fossil record without apparent ancestors in earlier layers of rock. In Darwin's Doubt, Stephen C. Meyer tells the story of the mystery surrounding this explosion of animal life.

The Blind Watchmaker, knowledgably narrated by author Richard Dawkins, is as prescient and timely a book as ever. The watchmaker belongs to the 18th-century theologian William Paley, who argued that just as a watch is too complicated and functional to have sprung into existence by accident, so too must all living things, with their far greater complexity, be purposefully designed. Charles Darwin's brilliant discovery challenged the creationist arguments; but only Richard Dawkins could have written this elegant riposte.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.