Engineering Economics

In 1980, the iconoclastic economist Julian Simon challenged celebrity biologist Paul Ehrlich to a bet. Their wager on the future prices of five metals captured the public’s imagination as a test of coming prosperity or doom. Ehrlich, author of the landmark book The Population Bomb, predicted that rising populations would cause overconsumption, resource scarcity, and famine—with apocalyptic consequences for humanity.

Green Growth That Works is the first practical guide to bring together pragmatic finance and policy tools that can make investment in natural capital both attractive and commonplace. The authors present six mechanisms that demonstrate a range of approaches used around the globe to conserve and restore earth's myriad ecosystems, including: government subsidies; regulatory-driven mitigation; voluntary conservation; water funds; market-based transactions; and bilateral and multilateral payments.

Weaving together findings from a wide range of disciplines, Power traces how four key elements developed to give humans extraordinary power: Tool making ability, language, social complexity, and the ability to harness energy sources - most significantly, fossil fuels. It asks whether we have, at this point, overpowered natural and social systems, and if we have, what we can do about it. Has Homo sapiens - one species among millions - become powerful enough to threaten a mass extinction and disrupt the Earth's climate?

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

Farm animals have been disappearing from our fields as the production of food has become a global industry. We no longer know for certain what is entering the food chain and what we are eating - as the UK horsemeat scandal demonstrated. We are reaching a tipping point as the farming revolution threatens our countryside, health, and the quality of our food wherever we live in the world.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Picture an early scene from The Wizard of Oz: Dorothy hurries home as a tornado gathers in what was once a clear Kansas sky. Hurriedly, she seeks shelter in the storm cellar under the house, but, finding it locked, takes cover in her bedroom. We all know how that works out for her.Many investors these days are a bit like Dorothy, putting their faith in something as solid and trustworthy as a house (or, say, real estate). But market disruptions - storms - seem to arrive without warning, leaving us little time to react.

In The Progress Paradox, Gregg Easterbrook draws upon three decades of wide-ranging research and thinking to make the persuasive assertion that almost all aspects of Western life have vastly improved in the past century; and yet today, most men and women feel less happy than in previous generations. Why this is so and what we should do about it is the subject of this book.

His story is now legend. In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray Anderson felt a "spear in the chest." The founder of Interface, Inc., a billion-dollar carpeting manufacturer, realized that his company was plundering the environment and he needed to steer it on a new course. Since then, Interface has cut its greenhouse gas emissions by 82 percent, and the goal is to reach a zero environmental footprint by 2020.

Former President of Ireland Mary Robinson's mission to bring together the fight against climate change and the global struggle for human rights has taken her all over the world. It also brought her to a heartening revelation: that that an irrepressible driving force in the battle for climate justice could be found at the grassroots level, mainly among women, many of them mothers and grandmothers like herself.

Elementary Geography gently explains geographical terminology in an unassuming, conversational style, from the planets of the solar system to the continents, the changing seasons, latitude and longitude, map-making, and topographical features such as mountains and valleys, rivers and straits. The book includes more than a dozen poetry selections chosen by the author to complement the chapter topics.

This damning account of the forces that have hijacked progress on climate change shares a bold vision of what it will take, politically and economically, to face the existential threat of global warming head-on.

The story of the "Lentil Underground" begins on a 280-acre homestead rooted in America's Great Plains: the Oien family farm. Forty years ago, corporate agribusiness told small farmers like the Oiens to "get big or get out." But 27-year-old David Oien decided to take a stand, becoming the first in his conservative Montana county to plant a radically different crop: organic lentils. Unlike the chemically dependent grains American farmers had been told to grow, lentils make their own fertilizer and tolerate variable climates, so their farmers aren't beholden to industrial methods.

How serious are the threats to our environment? Here is one measure of the problem: if we continue to do exactly what we are doing, with no growth in the human population or the world economy, the world in the latter part of this century will be unfit to live in. Of course human activities are not holding at current levels—they are accelerating, dramatically—and so, too, is the pace of climate disruption, biotic impoverishment, and toxification.

The 2018 Nobel laureate for economics analyzes the politics and economics of the central environmental issue of today and points the way to real solutions.

In the past 30 years, China has transformed from an impoverished country where peasants comprised the largest portion of the populace to an economic power with an expanding middle class and more megacities than anywhere else on Earth. This remarkable transformation has required, and will continue to demand, massive quantities of resources. Like every other major power in modern history, China is looking outward to find them.

The work of engineers surrounds us: from the phones in our pockets to the layout of our cities. These days, engineers even transport some of us to the moon. But the skills that brought the world clean water and telecommunications also produced polluting technologies that could threaten its future. Engineering explores the scientific, social, and philosophical implications inherent in the challenges faced by engineers throughout history. Here, McCarthy presents a future in which engineering is crucial.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Our world seems to be experiencing stagnant economic growth, climatic deterioration, dwindling natural resources, and an unsustainable level of population growth. The world is doomed, they argue, and there are just too many problems to overcome. But is this really the case? In Fewer, Richer, Greener, author Laurence B. Siegel reveals that the world has improved - and will continue to improve - in almost every dimension imaginable.