Engineering Economics

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

Elementary Geography gently explains geographical terminology in an unassuming, conversational style, from the planets of the solar system to the continents, the changing seasons, latitude and longitude, map-making, and topographical features such as mountains and valleys, rivers and straits. The book includes more than a dozen poetry selections chosen by the author to complement the chapter topics.

We are in a race between political and natural tipping points. Can we close coal-fired power plants fast enough to save the Greenland ice sheet and avoid catastrophic sea level rise? Can we raise water productivity fast enough to halt the depletion of aquifers and avoid water-driven food shortages? Can we cope with peak water and peak oil at the same time? These are some of the issues Lester R. Brown skillfully distills in World on the Edge.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Conquer the AEE CEM Exam: A Concise Guide to the Association of Energy Engineers (AEE) Certified Energy Management (CEM) Certification is your essential resource for navigating the rigorous path to becoming a Certified Energy Manager. Designed to complement comprehensive study materials and practical experience, this guide focuses on the key domains of the CEM exam, providing clear explanations and actionable insights. The book covers critical topics such as energy audits, HVAC optimization, lighting efficiency, renewable energy integration, and demand-side management. It introduces tools ...

Although dinosaur fossils were first found in England, a series of dramatic discoveries during the late 1800s turned North America into a world center for vertebrate paleontology. At the same time, the United States emerged as the world’s largest industrial economy, and creatures like tyrannosaurus, brontosaurus, and triceratops became emblems of American capitalism. Large, fierce, and spectacular, American dinosaurs dominated the popular imagination, making front-page headlines and appearing in feature films.

Leading animal rights activist Gene Baur examines the real cost of the meat on our plates - for both humans and animals alike - in this provocative and thorough examination of the modern farm industry.

Few consumers are aware of the economic forces behind the production of meat, fish, eggs, and dairy. Yet omnivore and herbivore alike, the forces of meatonomics affect us in many ways. Most importantly, we've lost the ability to decide for ourselves what - and how much - to eat. Those decisions are made for us by animal food producers who control our buying choices with artificially-low prices, misleading messaging, and heavy control over legislation and regulation.

Winner Take All is about the commodity dynamics that the world will face over the next several decades. In particular, it is about the implications of China’s rush for resources across all regions of the world. The scale of China’s resource campaign for hard commodities (metals and minerals) and soft commodities (timber and food) is among the largest in history.

Best-selling author Chris Turner brings listeners onto the streets of Fort McMurray, showing the myriad ways the oil sands of Alberta impact our lives and demanding that we ask the question: To both fuel the world and to save it, what do we do about the Patch? This is no conventional story about the oil business. Rather, it is a portrait of the life cycle of the Patch, showing just how deeply it continues to impact the lives of everyone around the world.

Debates continue to rage over the merits or flaws of public land and whether or not it should be privatized - or at least, radically reconfigured in some way. In Defense of Public Lands offers a comprehensive refutation of the market-oriented arguments. Steven Davis passionately advocates that public land ought to remain firmly in the public’s hands. He reviews empirical data and theoretical arguments from biological, economic, and political perspectives in order to build a case for why our public lands are an invaluable and irreplaceable asset for the American people.

Picture an early scene from The Wizard of Oz: Dorothy hurries home as a tornado gathers in what was once a clear Kansas sky. Hurriedly, she seeks shelter in the storm cellar under the house, but, finding it locked, takes cover in her bedroom. We all know how that works out for her.Many investors these days are a bit like Dorothy, putting their faith in something as solid and trustworthy as a house (or, say, real estate). But market disruptions - storms - seem to arrive without warning, leaving us little time to react.

The Bottomless Cloud challenges the scarcity-driven mindset by taking a hard look at how industrial-age business models are failing us by regarding data as a commodity and a cost that needs to be constrained, rather than a near-infinite resource that can be mined to build entirely new sources of value and insight. From Uber to Nike to Netflix, The Bottomless Cloud is defining the tenets of success in the 21st century by changing the way we view data, from being a byproduct of business to a foundational driver of radically new business models.

In the past 30 years, China has transformed from an impoverished country where peasants comprised the largest portion of the populace to an economic power with an expanding middle class and more megacities than anywhere else on Earth. This remarkable transformation has required, and will continue to demand, massive quantities of resources. Like every other major power in modern history, China is looking outward to find them.

From the Globe and Mail tech reporter who revealed countless controversies while following the Sidewalk Labs fiasco in Toronto comes an uncompromising investigation into the bigger story and what the Google sister company's failure there reveals about Big Tech, data privacy and the monetization of everything.

Ever since the dawn of human civilisation, we have been trying to make predictions about what's in store for us. We do this on a personal level, so that we can get on with our lives efficiently (should I hang my laundry out to dry, or will it rain?). But we also have to predict on a much larger scale, often for the good of our broader society (how can we spot economic downturns or prevent terrorist attacks?). For just as long, we have been getting it wrong.

We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow. But what would our world look like if we stopped? Would civilisation collapse? Would the planet's ecology be reborn? What would happen to the way we think, make products, use time, express our individuality? Would life be better - or worse?

Demokratie und Wohlstand, ein längeres Leben, mehr Gleichberechtigung und Bildung: Der Kapitalismus hat viel Positives bewirkt. Zugleich ruiniert er jedoch Klima und Umwelt, sodass die Menschheit nun existenziell gefährdet ist. "Grünes Wachstum" soll die Rettung sein, aber Wirtschaftsexpertin und Bestsellerautorin Ulrike Herrmann hält dagegen: Verständlich und messerscharf erklärt sie in ihrem neuen Hörbuch, warum wir stattdessen "grünes Schrumpfen" brauchen. Die Klimakrise verschärft sich täglich, aber konkret ändert sich fast nichts.

In 2006, John Doerr was challenged by his 15-year-old daughter to solve the climate crisis. And for 15 years, that has been his goal. Despite many solutions already being in hand - batteries, electric vehicles, solar and wind power - global warming has continued to worsen as we lack the policy, investment, and global consensus to fully deploy them. We need a clear course of action. Using Objectives and Key Results, the tool that has helped Google and many other start-ups achieve awe-inspiring goals, Doerr presents an action plan to safeguard the planet for generations to come.

Every day, we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, and shop with credit cards. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to profile us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behavior.