Engineering Technology

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Discover how to take control of AI tools like ChatGPT, Claude, Gemini, and more—just by mastering the way you prompt them. In this comprehensive and accessible guide, Prompt Engineering Secrets reveals the proven techniques used by top writers, coders, marketers, educators, and entrepreneurs to generate smarter, faster, and more useful results from today’s most powerful language models.

Salary surveys worldwide regularly place software architect in the top ten best jobs, yet no real guide exists to help developers become architects. Until now. This updated edition provides a comprehensive overview of software architecture's many aspects, with five new chapters covering the latest insights from the field. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming architecture, governance, data, generative AI, team topologies, and many other topics.

Edwin Grosvenor writes of Bell's other extraordinary inventions: the first transmission of sound over light waves, metal detector, first practical phonograph, and early airplanes, including the first to fly in Canada. He also examines Bell's humanitarian efforts, including support for women's suffrage, civil rights, and speeches about what he warned would be a "greenhouse effect" of pollution causing global warming.

Werner Heisenberg's "uncertainty principle" challenged centuries of scientific understanding, placed him in direct opposition to Albert Einstein, and put Niels Bohr in the middle of one of the most heated debates in scientific history. Heisenberg's theorem stated that there were physical limits to what we could know about sub-atomic particles; this "uncertainty" would have shocking implications.

Instead of jumping right into the instructions, this book will provide you first with all the necessary concepts that you need to learn in order to make the learning process a whole lot easier. This way, you're sure not to get lost in confusion once you get to the more complex lessons provided in the latter chapters. Examples are provided for a more knowledgeable approach on your learning.

Escucha ahora la biografía definitiva de Albert Einstein, uno de los iconos del siglo XX y su mayor genio.

Few recognize how the Great War, the industrialized slaughter that bled Europe from 1914 to 1918, shaped Einstein’s life and work. While Einstein never held a rifle, he formulated general relativity blockaded in Berlin, literally starving. He lost 50 pounds in three months, unable to communicate with his most important colleagues. Some of those colleagues fought against rabid nationalism; others were busy inventing chemical warfare - scientists trapped in the power plays of empire. Meanwhile, Einstein struggled to craft relativity and persuade the world that it was correct.

Digital Apollo examines the design and execution of each of the six Apollo moon landings, drawing on transcripts and data telemetry from the flights, astronaut interviews, and NASA's extensive archives. Mindell's exploration of how human pilots and automated systems worked together to achieve the ultimate in flight - a lunar landing - traces and reframes the debate over the future of humans and automation in space.

In Decoding the Heavens, Jo Marchant tells for the first time the full story of the 100-year quest to decipher the ancient Greek computer known as the Antikythera Mechanism. Along the way she unearths a diverse cast of remarkable characters and explores the deep roots of modern technology in ancient Greece and the medieval European and Islamic worlds. At its heart, this is an epic adventure and mystery, a book that challenges our assumptions about technology through the ages.

In September 1838, a young Englishman named Charles Darwin hit upon the idea that "natural selection" among competing individuals would lead to wondrous adaptations and species diversity. Twenty-one years passed between that epiphany and publication of On the Origin of Species. The human drama and scientific controversy of that time constitute a fascinating, tangled tale that illuminates this cautious naturalist who sparked an intellectual revolution.

Widely considered the greatest genius of all time, Albert Einstein revolutionized our understanding of the cosmos with his general theory of relativity and helped to lead us into the atomic age. Yet in the final decades of his life, he was also ignored by most working scientists, his ideas opposed by even his closest friends.

In Archaeology from Space, Sarah Parcak shows the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field's biggest discoveries, revealing why space archaeology is not only exciting, but urgently essential to the preservation of the world's ancient treasures.

A timely and important book that explores the societal and ethical implications of artificial intelligence as we approach the cusp of a fourth industrial revolution. George Zarkadakis explores one of humankind's oldest love-hate relationships: our ties with artificial intelligence, or AI. He traces AI's origins in ancient myth, through literary classics like Frankenstein to today's science fiction blockbusters, arguing that a fascination with AI is hardwired into the human psyche.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

Since the fall of the Soviet Union, long-suppressed information has emerged on Heisenberg’s role in the Nazi atomic bomb project. In Beyond Uncertainty, Cassidy interprets this and other previously unknown material within the context of his vast research and tackles the vexing questions of a scientist’s personal responsibility and guilt when serving an abhorrent military regime.

La espléndida biografía de Alexander von Humboldt, el héroe perdido de la ciencia y padre de la ecología.

In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion.

Best-selling author Steven Johnson recounts - in dazzling, multidisciplinary fashion - the story of the brilliant man who embodied the relationship between science, religion, and politics for America's Founding Fathers. The Invention of Air is a title of world-changing ideas wrapped around a compelling narrative, a story of genius and violence and friendship in the midst of sweeping historical change that provokes us to recast our understanding of the Founding Fathers.

The beauty of ChatGPT is that it does the heavy lifting for you, giving you all the time to focus on your full-time job, while your personal AI employee works round the clock to deliver results. This is the new realm of opportunities, where earning money is less of a grind and more of having your very own AI assistants. The only question is… are you ready to step into this future? This is the tech revolution you’ve been waiting for — leave the headaches of traditional businesses behind and let AI transform how you earn money today.