Engineering Technology

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. The Everything Blueprint describes the titanic power struggle for control of the microchip.

For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.

The Internet and smartphone are just the latest in a 250-year-long cycle of disruption that has continuously changed the way we live, the way we work, and the way we interact. The coming Augmented Age, however, promises a level of disruption, behavioral shifts, and changes that are unparalleled. While consumers today are camping outside of an Apple store waiting to be one of the first to score a new Apple Watch or iPhone, the next generation of wearables will be able to predict if we're likely to have a heart attack and recommend a course of action.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Charles Darwin's foremost biographer, Janet Browne, delivers a vivid and accessible introduction to the book that permanently altered our understanding of what it is to be human. A sensation on its publication in 1859, The Origin of the Species profoundly shocked Victorian readers by calling into question the belief in a Creator with its description of evolution through natural selection. And Darwin's seminal work is nearly as controversial today.

With exclusive access to Elon, his family, and his friends, this book traces Elon's journey from a kid in South Africa to a young man in the United States, his dramatic technical inventions, and his world-changing companies. Elon has sparked new levels of innovation in the world, and this book gives young listeners a detailed but fast-paced look at his story.

Human exploration of Mars is the most ambitious and exciting scientific goal of the 21st century. Few people know as much about this fascinating planet as Dr. Larry Crumpler. As one of the long-term planning leads for the Mars Exploration Rover Project, he helped control the daily communications between NASA and the rovers.

Ben Mezrich takes us on an exhilarating true adventure story from the icy terrain of Siberia to the cutting-edge genetic labs of Harvard University. A group of young scientists, under the guidance of Dr. George Church, the most brilliant geneticist of our time, works to make fantasy reality by sequencing the DNA of a frozen woolly mammoth harvested from above the Arctic Circle and splicing elements of that sequence into the DNA of a modern elephant.

Perhaps the greatest physicist of the second half of the 20th century, Richard Feynman changed the way we think about quantum mechanics, the most perplexing of all physical theories. Here Lawrence M. Krauss, himself a theoretical physicist and best-selling author, offers a unique scientific biography: a rollicking narrative coupled with clear and novel expositions of science at the limits.

Instead of jumping right into the instructions, this book will provide you first with all the necessary concepts that you need to learn in order to make the learning process a whole lot easier. This way, you're sure not to get lost in confusion once you get to the more complex lessons provided in the latter chapters. Examples are provided for a more knowledgeable approach on your learning.

Falling Upwards tells the story of the enigmatic group of men and women who first risked their lives to take to the air and so discovered a new dimension of human experience. Why they did it, what their contemporaries thought of them, and how their flights revealed the secrets of our planet in wholly unexpected ways is its subject.

A meningitis outbreak in their underprivileged neighborhood left Sylvia Acevedo's family forever altered. As she struggled in the aftermath of loss, young Sylvia's life transformed when she joined the Brownies. The Girl Scouts taught her how to take control of her world and nourished her love of numbers and science.

Charles Darwin is arguably the most influential scientist of all time. His Origin of Species forever changed our concept of the world’s creation. Darwin’s revolutionary career is the perfect vehicle for historian Paul Johnson. Marked by the insightful observation, spectacular wit, and highly readable prose for which Johnson is so well regarded, Darwin brings the gentleman-scientist and his times brilliantly into focus. From Darwin’s birth into great fortune to his voyage aboard the Beagle, to the long-delayed publication of his masterpiece, Johnson delves into what made this Victorian gentleman into a visionary scientist.

Salk became a cultural hero and icon for a whole generation. Now, at the fiftieth anniversary of the first national vaccination program, and as humanity is tantalizingly close to eradicating polio worldwide, comes this unforgettable chronicle. Salk's work was an unparalleled achievement, and it makes for a magnificent listen.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

Take a look at the vehicle sitting in your driveway. It may be the last one you ever own. With an estimated 33 million fully autonomous cars and taxis projected to hit the road by 2040, an automotive renaissance is soon to be upon us. Personal car ownership currently costs the average sedan owner $9,000 annually. But car ownership may soon be a thing of the past.

Lee Hood did that rarest of things. He enabled scientists to see things they couldn't see before and do things they hadn't dreamed of doing. Scientists can now sequence complete human genomes in a day, setting in motion a revolution that is personalizing medicine. Hood, a son of the American West, was an unlikely candidate to transform biology. But with ferocious drive, he led a team at Caltech that developed the automated DNA sequencer, the tool that paved the way for the Human Genome Project.

In this little book, you can explore proven Augmented Reality (AR) design practices, by experiencing it first hand in this AR interactive book. So get ready, download the Zappar AR app to your phone or tablet, and drive into the world of AR. We share best practices and techniques learning professionals can use to develop low-cost AR learner experiences that pack a punch.Augmented Reality gives you the power to create an immersive learning experience. With AR, you can combine various media and explode them across the learner's physical world, revealing invisible stories around products, ...

Near the end of the Apollo 15 mission, David Scott and fellow moonwalker James Irwin conducted a secret ceremony unsanctioned by NASA: they placed on the lunar soil a small tin figurine called The Fallen Astronaut, along with a plaque bearing a list of names. By telling the stories of those sixteen astronauts and cosmonauts who died in the quest to reach the moon between 1962 and 1972, this book enriches the saga of humankind's greatest scientific undertaking, Project Apollo, and conveys the human cost of the space race.

One of the most peculiar and possibly unique features of humans is the vast amount of information we carry outside our biological selves. But in our rush to build the infrastructure for the 20 quintillion bits we create every day, we’ve failed to ask exactly why we’re expending ever-increasing amounts of energy, resources, and human effort to maintain all this data. Drawing on deep ideas and frontier thinking in evolutionary biology, computer science, information theory, and astrobiology, Caleb Scharf argues that information is, in a very real sense, alive - an aggregate lifeform.