English Storytelling

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

WHEN Stories: Defining Moments That Transformed Us WHEN Stories is a collection of thirteen powerful narratives from thirteen unique voices, each exploring the moments that forever changed the trajectory of their lives. These authors—ranging from entrepreneurs and coaches to everyday warriors—openly share their journeys of transformation, resilience, and growth, shining a light on the courage it takes to face life's unexpected challenges. Each story in WHEN Stories reveals a personal “WHEN” moment: the point when everything changed and a new path emerged. Whether it’s overcoming ...

Dive into the fascinating realm of 'The Art of Data Visualization,' a fresh and enthralling eBook that will transform the way you perceive and interpret data. Grasp the critical role of relaying information visually, from basic charts to advanced visualisation strategies. Navigate through an intriguing journey which maps out the rise and evolution of data visualization, synthesizing its relevance in an increasingly data-driven world. Commence your exploration with an introduction to data visualization, pursuing its impact and evolution. Then, embark on understanding the basic concepts that ...

Are you ready to take your consulting career to the next level? Look no further than this advanced consulting handbook for consultants! This comprehensive guide will provide you great insights and proven strategies to empower you to excel in the complex and dynamic world of consulting! In this book, you’ll discover the advanced communicaton and interpersonal skills you need to success! We’ll dive into advanced presentation skills, advanced facilitation techniques, executive presence and influence, storytelling for consulting, advanced negotiation skills, emotional intelligence, conflict...

Book Description: HOW TO WRITE A BEST SELLING STORY: Mastering the Craft of Storytelling Unlock the secrets of storytelling and unleash your creativity with "HOW TO WRITE A BEST SELLING STORY." Whether you're an aspiring writer seeking to hone your craft or a seasoned author looking to refine your skills, this comprehensive guide offers invaluable insights, practical techniques, and inspirational guidance to elevate your storytelling to new heights. [✔️] Comprehensive Coverage: From character development to plot mastery, setting creation to thematic exploration, this book covers all ...

This book is a comprehensive guide to web stories and how they can be used for a variety of purposes, including business, publishing, and non-profit organizations. The book covers the basics of web stories, including their features, how to create and publish them, and how to optimize them for different devices. The book also explores the different ways web stories can be used to increase brand awareness, drive sales, increase audience engagement, and drive donations. Case studies of businesses, publishers, and non-profit organizations that have successfully used web stories are provided, as...

Ah, another screenwriting guide? Just what the world needed. And there's nothing new in it too — unless you're paying attention ... FROM CAMPFIRE TO NETFLIX: STORYTELLING TECHNIQUES THAT HAVE SURVIVED THE AGES Skeptical? Good. You should be. But hear us out. This isn't your typical "Hero's Journey" rehash or a collection of Hollywood plot zombies. Instead, we're diving into the ancient art of storytelling—you know, the stuff that's kept humans enthralled since we first gathered around fires to share tales of wooly mammoths and angry gods. WHAT'S INSIDE? Glad you asked: Six emotion pairs...

"Writing is structure,” William Goldman said, but too often aspiring writers plunge into their work without grasping this fundamental principle. Story structure is one of the most important concepts for a writer to understand - and ironically, one of the least frequently taught. In this book, New York Times best-selling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games.

An unnamed narrator abandons his unfinished thesis and returns to northern Alberta in search of what eludes him: the shape of the novel he yearns to write, an autobiography of his rural hometown, the answers to existential questions about family, love, and happiness.

Dog detectives sniffing out justice one mystery at a time. In the small town of Sunridge Junction, the town’s peaceful life is disrupted by a string of mysterious break-ins that leave residents on edge. Meet three unlikely detectives: Digger, the bossy mini dachshund; Dash, the resourceful beagle; and Daisy, the tenacious chihuahua. With their noses to the ground, they find clues that even the local police miss. Maya Thompson, a retired police detective, her amateur sleuth son and granddaughter, work side-by-side with the furry detectives to make sure justice is served. Will our daring ...

The best-selling author of A Chip Off the Old Black, Black is the New Green, and many more is black for another round of gut-busting stories and essays. This time round, Arthur Black turns his critical eye and warped funny bone to the world beyond Salt Spring Island, lambasting the amateur ballplayer who sued because the sun was in his eyes, the craze for blood sports and our anachronistic fetish for suits and ties.

Much more than a knack for snappy comebacks, wit is the quick, instinctive intelligence that allows us to think, say, or do the right thing at the right time in the right place. In this whimsical book, James Geary explores every facet of wittiness, from its role in innovation to why puns are the highest form of wit. Geary reasons that wit is both visual and verbal, physical and intellectual: there’s the serendipitous wit of scientists, the crafty wit of inventors, the optical wit of artists, and the metaphysical wit of philosophers.

This original recording - his first - features Trillin at his most uproarious, reading from his own articles and books. Wonderfully funny and full of surprises, this is a thoroughly satisfying, eminently entertaining, and beautifully crafted collection.

The New York Times best-selling mother-daughter duo is back with more hilarious, witty, and true tales from their lives. Whether they are attempting to hike the Grand Canyon, setting up phone calls with their dogs, or learning what “adulting” means, Lisa and Francesca are guaranteed to make you laugh, cry, and appreciate the funniest moments in life. Like the perfect glass of rosé, they’re always here to help you escape from your own busy, modern life and instead, get lost in theirs.

This is the third episode of the popular Baumgartner & Momsen mystery series for German learners. In a seedy internet café, the dead body of a teenager is found. What caused his death? Did he die from exhaustion, or was it murder? Help Kommissar Baumgartner and his colleague, Katharina Momsen, unravel this mystery and improve your vocabulary along the way! Why brood over grammar sheets and lifeless workbooks when you can be entertained and learn natural German along the way?

The main character in an Oscar the Doxie Detective mystery series is based on our beloved mini-dachshund Oscar. We rescued him and he rescued us in 2004. He was a senior when he came to live with us, and we had eight wonderful and loving years together. My husband and I miss that little guy every day. In the Oscar the Doxie Detective books, Oscar has his own story to tell and a murder to solve. Oscar and his furry friends of the Happy Hills Canine Detective Club put their furry heads together to make sure their neighborhood stays safe and crime free. Sit back and enjoy seeing the world ...

Writing as an ordinary mother as well as a best-selling author and internationally respected literacy expert, Fox explores when and where to read aloud and demonstrates with clear, easy-to-follow examples how to read aloud to best effect and how to get the most value and joy out of a read-aloud session. Filled with practical advice, activities, and inspiring true read-aloud miracles, this audiobook is a must for every parent - and for anyone who would like to know more about how children learn to read.

Ever been part of a really tough project? So tough that you had to eat a teammate? Unfortunately for an infamous group of pioneers, the effort to migrate to California reached those depths of project failure. Fortunately for us, we can use their story and other, historical examples to underscore the value of clear expectations. Whether it's a tragic journey west, the loss of a spacecraft (for the second time), or the creation of a chatbot that turned into one of the nastiest personas on the Internet, failed projects share a common trait; expectations could have been more clear. ‘MAP. ...

Did you ever wish that you really understood money? Well, Dave Barry wishes that he did, too. But that hasn't stopped him from writing a book about how to understand money. In it, Dave explores (as only he can) such topics as: How the U.S. economy works, including the often-overlooked role of Adam Sandler, Why it is not a good idea to use squirrels for money, Strategies that will give you the confidence you need to try for a good job, even though you are, let's be honest, a no-talent loser.