English Writing

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

In Journeys North, legendary trail angel, thru hiker, and former PCTA board member Barney Scout Mann spins a compelling tale of six hikers on the Pacific Crest Trail in 2007 as they walk from Mexico to Canada. This ensemble story unfolds as these half-dozen hikers - including Barney and his wife, Sandy - trod north, slowly forming relationships and revealing their deepest secrets and aspirations. They face a once-in-a-generation drought and early severe winter storms that test their will in this bare-knuckled adventure.

Nogales is a border town caught between Mexico and the United States of America. A 40-foot steel fence runs through its centre, separating the prosperous US side from the impoverished Mexican side. It is a fascinating site of tension, now more than ever, as the town fills with hopeful border crossers and the deportees who have been caught and brought back. And it is here that Paul Theroux will begin his journey into the culturally rich but troubled heart of modern Mexico.

Having resolved to master a big - hollow wave - that is, to go from kook (surfese for beginner) to shredder-in a single year, Heller travels from Southern California down the coast of Mexico in the company of his girlfriend and the eccentric surfers they meet. Exuberant and fearless, Heller explores the technique and science of surfing the secrets of its culture, and the environmental ravages to the stunning coastline he visits.

In this bold and exhilarating mix of memoir and master class, Melissa Febos tackles the emotional, psychological, and physical work of writing intimately while offering an utterly fresh examination of the storyteller's life and the questions which run through it.

Tania Aebi was an unambitious 18-year-old, a bicycle messenger in New York City by day, a Lower East Side barfly at night. In short, she was going nowhere - until her father offered her a challenge: Tania could choose either a college education or a 26-foot sloop. The only catch was that if she chose the sailboat, she'd have to sail around the world - alone. She chose the boat, and for the next two and a half years and 27,000 miles, it was her home.

A proper English earl. An American heiress with a rebellious streak. A secret correspondence that dares to cross every line. When Miss Eleanor Lockhart impulsively writes to the Earl of Blackwood, she expects nothing in return. But across oceans and social boundaries, Thomas Blackwood answers—and what begins as polite exchanges soon ignites into something far more dangerous: a connection forged by wit, honesty, and forbidden dreams. Italy transforms Thomas, awakening passions he long buried under duty. Eleanor, too, finds herself unburdened in their letters, confessing secrets no proper ...

From Elie Wiesel, winner of the Nobel Peace Prize, comes a magical audio book that introduces us to the towering figure of Rashi—Rabbi Shlomo Yitzchaki—the great biblical and Talmudic commentator of the Middle Ages. Wiesel brilliantly evokes the world of medieval European Jewry, a world of profound scholars and closed communities ravaged by outbursts of anti-Semitism and decimated by the Crusades.

This is the story of the Owens' travel and life in the Kalahari Desert. Here they met and studied unique animals and were confronted with danger from drought, fire, storms, and the animals they loved. This best-selling book is for both travelers and animal lovers.

Walton and Walton offer in The Lost World of the Torah a restorative vision of the ancient genre of instruction for wisdom that makes up a significant portion of the Old Testament. In the ancient Near East, order was achieved through the wisdom of those who governed society. The objective of torah was to teach the Israelites to be wise about the kind of order needed to receive the blessings of God's favor and presence within the context of the covenant. Here listeners will find fresh insight on this fundamental genre of the Old Testament canon.

In 2001, Sharon Pincott traded her privileged life as a high-flying corporate executive to start a new one with the Presidential Elephants of Zimbabwe. She was unpaid, untrained, self-funded, and arrived with the starry-eyed idealism of most foreigners during early encounters with Africa. For 13 years - the worst in Zimbabwe's volatile history - this intrepid Australian woman lived in the Hwange bush fighting for the lives of these elephants, forming an extraordinary and life-changing bond with them.

Amy Tan has touched millions of people with haunting and sympathetic novels of cultural complexity and profound empathy. With the same spirit and humor that characterize her acclaimed novels, she now shares her insight into her own life and how she escaped the curses of her past to make a future of her own. She takes us on a journey from her childhood of tragedy and comedy to the present day and her arrival as one of the world's best-loved novelists.

"If there is any life that is happier than the life we led on our timber ranch, it must be the sort of life which I have not read of in books or experienced in person," wrote Mark Twain, and now you can share in that experience. The beloved American humorist spent seven years on a "pleasure trip" through the untamed wilderness of Nevada. Twain intended to spend three months touring silver mines, but the lure of rough terrain and comfortable clothes proved irresistible - as will this vibrant travelogue.

Francis Parkman's journal - written more than 150 years ago, in 1846 - provides an eye-witness account of one of the grandest adventures in American history. At age 23, the Harvard-educated Bostonian traveled the Rocky Mountains, living among the Dakota Sioux. In his journal, he captured the color, spirit, and perspective of his era, as well as the exuberant confidence that was the mark of his time. Frank Muller's dramatic reading brings this captivating record to life.

War has returned to the Thousand Worlds of the Orion spur for the first time in 300 years. Fleets are moving, planets are bombarded, dropships are landing. Storms of blood and metal, malice and murder are racing across invaded Genève and four more startled Krevan Republic worlds. Jan Wysocki is a failed officer, a washout from Aral Academy who ran away from his first ever combat. But he’s in command of over 300 fighters, looking only to him. He must overcome a lifetime of self-doubt to lead a cutoff and ragtag Madjenik Company on a trek to reach the last place of refuge on invaded ...

The Great Railway Bazaar is Paul Theroux's account of his epic journey by rail through Asia. Filled with evocative names of legendary train routes - the Direct-Orient Express, the Khyber Pass Local, the Delhi Mail from Jaipur, the Golden Arrow to Kuala Lumpur, the Hikari Super Express to Kyoto, and the Trans-Siberian Express - it describes the many places, cultures, sights and sounds he experienced and the fascinating people he met.

Upon retirement at the age of sixty-two, and grieving his deceased wife, renowned journalist Bernard Ollivier felt a sense of profound emptiness: What do I do now? While some see retirement as a chance to cash in their chips and settle into a comfy armchair, Ollivier still longed for more. Searching for inspiration, he strapped on his gear, donned his hat, and headed out the front door to hike the Way of St. James, a 1400-mile journey from Paris to Compostela, Spain.

The foundation of Hebrew and Jewish religion, thought, law, and society is the Torah - the parchment scroll containing the text of the Five Books of Moses that is located in every synagogue. This accessible guide explains the Torah in clear language, even to those who were not raised in the Jewish religious tradition. Christians who want to know more about the Jewish roots of Christianity need to understand the Torah, as do followers of Islamic tradition and those interested in the roots of Abrahamic faiths.

Philip Caputo, who had just turned 70, his wife, and their two English setters took off in a truck hauling an Airstream camper from Key West, Florida, en route via back roads and state routes to Deadhorse, Alaska. The journey took four months and covered 17,000 miles, during which Caputo interviewed more than 80 Americans from all walks of life to get a picture of what their lives and the life of the nation are really about in the 21st century.

Carrying only basic camping equipment and a collection of the world's great spiritual writings, Belden C. Lane embarks on solitary spiritual treks through the Ozarks and across the American Southwest. For companions, he has only such teachers as Rumi, John of the Cross, Hildegard of Bingen, Dag Hammarskjöld, and Thomas Merton, and as he walks, he engages their writings with the natural wonders he encounters, demonstrating how being alone in the wild opens a rare view onto one's interior landscape, and how the saints' writings reveal the divine in nature.