Entertainment Business Marketing

Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.

Get step-by-step training of the five ways to monetize your videos, get more views.

Master the Canvas: The Ultimate Guide to Creating & Selling Digital Art in the Modern Age is your all-in-one roadmap for turning your artistic passion into a powerful, profitable career. Whether you’re picking up a stylus for the first time or you’re ready to turn your skills into a business, this guide takes you step-by-step through the entire journey—from mastering digital techniques to building your brand, selling your art, and future-proofing your success.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.

This audiobook shows artists and musicians how to get more streams on Spotify plus featured in Spotify editorial playlists. Billboard charting rock and hip hop artists Manafest shows you the new way artists everywhere are getting more fans without a record label. This audiobook shows you a new way to get more fans streaming and buying your music, and teaches you step-by-step how to use it. In this audiobook, you’ll find the exact strategies we use to get 10x more fans and streams for independent artists without a label or having to tour.

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.

You're about to discover how to use social media to gain a huge online following. You'll learn how to efficiently manage your Twitter account and create engaging content to share with your fans. You'll also learn how to do some automation so you can save time when putting your content out there.

Got five minutes? Great! Listen to this book to get ideas on how to get your voiceover business going.

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

What if you could steal the bulletproof formula to grow 1,000 superfans across Instagram or TikTok...while you sleep? It doesn't matter how many followers you have! You can use this exact blueprint that viral musicians apply to gain a huge audience and get your music ahead as soon as tonight...without spending a penny on paid ads. Inside this new book, you’ll find a decade of game-changing strategies that I’ve built for hundreds of independent musicians, record labels, artist managers, and music brands.

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

10 Tips for Making a Final to Do List for Distributing Your Film summarizes the key tasks to do to successfully distribute your film. It features key marketing and promotion tasks, such as creating a poster, trailer, and press materials, setting up a website or page on your website for the film, making arrangements with a website, and more. The book is part of a series of short books, in which each book features tips and techniques for becoming more successful in the film industry.

In a world where your first impression often happens online, having a personal website isn’t just a bonus—it’s a necessity. Digital You: Build a Personal Website & Portfolio That Opens Doors is the ultimate step-by-step guide to creating a professional, high-impact online presence that reflects your brand, showcases your skills, and attracts real opportunities.

Are you an indie author struggling to find that elusive bond with a professional cover artist? An illustrator trying to break onto the professional scene? A publisher juggling both at the same time? Or even a group of authors working on a special project? Then this is the one, fact-filled book that you will want to carry as you embark on your own journey towards either the creation of or contracting for a fabulous book cover that will ensure the success of your book publishing endeavor. Come for the invaluable information. Stay for the fun.

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Hip-Hop ist die wichtigste popkulturelle Strömung unserer Zeit. Deutschrap dominiert die Charts, Streetwear und Sneakers prägen die Mode. Aus der Kultur entstehen Milliardenunternehmen. Die Bedeutung ist immens: Hip-Hop ist Selbstermächtigung, die Überwindung von Klassismus und Rassismus, ein Identifikationsangebot an Millionen. Tobias Kargoll und Phillip Böndel erklären, - was Hip-Hop erfolgreich macht, - wie Hip-Hop-Mindset und seine Techniken Karrieren befeuern, - wie Marken in der Kultur verwurzelt werden und - wie Hip-Hop-Kultur die Gesellschaft verändert.