First Business

Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. In Navigating the Cybersecurity Career Path, decorated chief information security officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams.

The recent pandemic has decimated many small retail businesses, especially in the clothing sector. While big box stores pivoted to online sales, local "mom and pop" shops were left without a roadmap, and many closed their doors permanently. One store in Pikesville, Maryland managed to survive and thrive by using an unorthodox approach: the Poshmark reseller app, and a guy who knows nothing about clothes (hint: the author of this book). Outlandish but true.

From a businessman who is extraordinarily humble yet is considered one of the world's most visionary, The First Billion Is the Hardest is both a riveting account of a life spent pulling off improbable triumphs and a report back from the front of the global energy and natural-resource wars - of vital interest to anyone who has a stake in America's future.

From the CEO of the Pavilion community, Sam Jacobs, Kind Folks Finish First weaves practical business lessons with fresh perspectives on how you can achieve success. The ideas in this book are backed by the author's personal experience building a nearly $200-million business rooted in kindness, reciprocity, and deeply held values. More than that, they're proven principles that have helped thousands reach their goals in every arena.

First-Principles Inbox: AI-Coached Mentorship for Elon Musk-Level Breakthroughs Artificial Intelligence (AI) is revolutionizing leadership, decision-making, and mentorship, and no entrepreneur exemplifies innovation and execution better than Elon Musk. First-Principles Inbox reveals how AI-driven mentorship can accelerate business success by integrating AI-powered coaching, strategic networking, automation, and first-principles thinking into your leadership journey. Drawing from Musk’s engineering mindset, risk tolerance, and high-performance execution, this book provides a step-by-step ...

In The Employee Advantage, behavioral economist Stephan Meier explains why organizations must value their employees as much as—if not more than—their customers: those that pivot toward an employee-centric model will be more profitable, innovative, and appealing to top talent.

Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.

As a manager, you are prepared to face any challenge when it comes to the work at hand, but you may not be ready to overcome a hostile work environment, a catastrophic disruption in workflow, or any other of a multitude to challenges that can arise, seemingly from nowhere.

Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.

AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a PhD to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems.

Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.

Are you an entrepreneur in a creative industry? Does your business struggle with consistent profitability and cash flow? Do you feel it is a never-ending struggle to choose between doing the work you are passionate about and staying in business? Christian Brim is a Certified Public Accountant and Certified Management Accountant with over twenty-five years of working with small business owners to grow profitably. Heavily influenced by a family riches-to-rags experience in his formative years, Christian has dedicated his life’s work to helping entrepreneurs have businesses that work for them.

In his years as a professional ice-skater, Olympic Gold Medalist Scott Hamilton learned to embrace the mind-set of working hard to "beat" the competition. But it seems competition has gotten a bad rap these days. We've bought in to the belief that it is unfair to participants to rank performance. Yet competition is in fact a good thing because it's about working toward excellence. Finish First is a wake-up call for business leaders, entrepreneurs, spouses, parents, and even students to stop settling for mediocre and strive to go for the win.

In Players First, John Calipari relates for the first time anywhere his experiences over his first four years coaching the Kentucky Wildcats, college basketball's most fabled program, from the doldrums to a national championship, drawing lessons about leadership, character, and the path to personal and collective victory. At its core, Calipari's coaching philosophy centers on keeping his focus on the players - what they need to get the best out of themselves and one another.

Real estate investors have systems for almost everything—to make the phone ring, to find deals, and to fix, rent, and sell their properties. What they don't have is a system for their finances that ensures positive cash flow and profitability. This is why many investors end up scrambling to cover payroll, taxes, and even their own bills. In Profit First for Real Estate Investing, real estate finance expert, David Richter, reveals his simple cash flow system that not only makes "pay yourself first" possible; it makes it easy.

Vincent Stanley, Patagonia's director of philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on fifty years' experience to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos. The authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways.

What does it take to thrive in one of the most pressurised leadership roles in modern times? What is the real story behind the men in the football hotseat who shape the dreams and ambitions of millions? The First 100 Days: Lessons in Leadership from the Football Bosses is both an entertaining book for football fans and a self-help manual for those embarking on a leadership challenge of their own.

It's weird and frankly bewildering that the most talented women in the world are often the ones struggling to make fabulous money from their talents. In Get Rich, Lucky Bitch!, you'll get the tools and inspiration you need to go to the next level of wealth - whether you're starting from scratch or itching to break through the million-dollar mark.

The Miracle Morning for Network Marketers uses Hal Elrod's global phenomenon to give you the strategies, mindset, and daily rituals that match the top 1 percent of all network marketers, so you can grow yourself and your business faster than you ever thought possible. Once you've nailed down your miracle morning, Hal Elrod and Pat Petrini's book shows you exactly what you should be doing with "the rest of your day".

Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us are bad at selling is, well, we think selling is bad. Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change