Future Theory

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

We are about to cross a critical threshold in the history of our species. Everything is about to change. Soon we will live surrounded by AIs. They will carry out complex tasks-operating businesses, producing unlimited digital content, running core government services and maintaining infrastructure. This will be a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy. It represents nothing less than a step change in human capability. We are not prepared.

Economic growth isn't working, and it cannot be made to work. Offering a counter-history of how economic growth emerged in the context of colonialism, fossil-fueled industrialization, and capitalist modernity, The Future Is Degrowth argues that the ideology of growth conceals the rising inequalities and ecological destructions associated with capitalism, and points to desirable alternatives to it.

Unlike guides packed with jargon or superficial overviews, “AI for Beginners: Effortlessly Learn AI Essentials and Master Cutting-Edge Trends in Just 10 Days to Future-Proof Your Skills” is tailored for beginners. Whether you’re a student, professional, or curious learner, you’ll find this guide practical and engaging.

Utopia for Realists is one of those rare books that takes you by surprise and challenges what you think can happen. From a Canadian city that once completely eradicated poverty to Richard Nixon's near implementation of a basic income for millions of Americans, Bregman takes us on a journey through history and beyond the traditional left-right divides as he champions ideas whose time has come.

Hardship is now equated with victimhood. Outward displays of vulnerability in defeat are celebrated over winning unabashedly. The pursuit of excellence and exceptionalism are at the heart of American identity, and the disappearance of these ideals in our country leaves a deep moral and cultural vacuum in its wake. But the solution isn’t to simply complain about it. It’s to revive a new cultural movement in America that puts excellence first again.

In How to Create a Mind, Ray Kurzweil presents a provocative exploration of the most important project in human-machine civilization: reverse-engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines. Kurzweil discusses how the brain functions, how the mind emerges, brain-computer interfaces, and the implications of vastly increasing the powers of our intelligence to address the world’s problems.

What if everything you thought you knew about history was wrong—or worse, deliberately rewritten? The Lost Civilization of Tartaria explores the mysteries of a forgotten empire that once spanned the globe. From buried architecture and impossible feats of engineering to orphan trains and suspiciously timed “natural disasters,” this book uncovers the patterns pointing to a massive global reset—and the systematic erasure of an advanced civilization from our collective memory. Through compelling evidence and provocative questions, you'll journey into the world of Tartaria, where star ...

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

This audiobook emerges from the urgent need to develop a robust and adaptable ethical framework to guide the development and deployment of AI systems. Through its twelve chapters, we explore various aspects of AI ethics, from privacy and security to fairness and transparency, recognizing that these issues are interconnected and require a holistic approach.

A New York Times Magazine writer explores the Next Big Thing in tech - the impending revolution in voice recognition - and shows how it will upend Silicon Valley and transform how we use computers, the Web, and much more. Every decade or so brings a seismic shift in how people interact with tech, from the PC to the internet to the smartphone. James Vlahos shows that we are on the cusp of the next shift: to voice computing. Siri and Alexa are early forms of this technology, but soon we may talk as fluently with our phones, appliances, cars, etc. as we do with any human.

Artificial Intelligence has been “just around the corner” for decades, continually disappointing those who long believed in its potential. But now, with the emergence and growing use of ChatGPT, Gemini, and a rapidly multiplying number of other AI tools, many are wondering: Has AI’s moment finally arrived? In AI Valley, Pulitzer Prize-winning journalist Gary Rivlin brings us deep into the world of AI development in Silicon Valley. Over the course of more than a year, Rivlin closely follows founders and venture capitalists trying to capitalize on this AI moment.

In this book, I'll break down the complexities of AI into understandable, easy-to-apply concepts that anyone can grasp. Whether you are an entrepreneur, freelancer, student, or a nine-to-five employee, this book can help you adapt and know how to monetize. We provide different business examples, where you can use AI to scale quickly.

The use of cognitive analytics/artificial intelligence (AI) systems is set to accelerate. Advanced Analytics and AI prepares business users for the era of cognitive analytics/artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management).

Once upon a time, any mention of California triggered unpleasant reminders of Ronald Reagan and right-wing tax revolts, ballot propositions targeting undocumented immigrants, and racist policing that sparked two of the nation's most devastating riots. In fact, California confronted many of the challenges the rest of the country faces now - decades before the rest of us. Today, California is leading the way on addressing climate change, low-wage work, immigrant integration, overincarceration, and more.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Drones are transforming warfare through the use of artificial intelligence, drone swarms, and surveillance - leading to competition between the US, China, Israel, and Iran. Who will be the next drone superpower?

The entirety of the human brain’s 4-billion-year story can be summarised as the culmination of five evolutionary breakthroughs, starting from the very first brains, all the way to the modern human brains. Each breakthrough emerged from new sets of brain modifications, and equipped animals with a new suite of intellectual faculties. These five breakthroughs are the organising map to this book, and they make up our itinerary for our adventure back in time. Each breakthrough also has fascinating corollaries to breakthroughs in AI.

With predictions of AI global market value reaching an unbelievable $190 billion by 2030, this is a 21st-century marvel you definitely do not want to miss out on. This two-part series will take you by the hand to explore and expand on everything that AI has to offer so that you can harness its limitless potential for your productivity and business needs. Take a lightspeed leap of leveraging the power of AI, from basics to innovative business solutions.