Global Business Management

No longer only the domain of corporate public relations, corporate social responsibility (CSR) has now become a serious concern for many firms and a major sphere of academic research. However, most strikingly, by encouraging corporations to play a role in economic governance, particularly at the global level, CSR also raises issues for political science, public policy, and the world of politics as a whole.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

Neuroscience research is producing an almost constant stream of new discoveries that are unlocking the secrets of how our brains work. For those of us directly involved in this research of the human brain, it is a very exciting time. However, very few people outside of the neuroscience community understand these discoveries well enough to take advantage of them or apply them to their own lives in a way that gets meaningful results

Unlike most academic books that merely define research, The Refractive Thinker® series offers unique application of effective business practices from the perspective of multiple authors – each offering a chapter based on their scholarly expertise. The Refractive Thinker® series provides doctoral scholars with a collaborative opportunity to promote and publish their work in an award winning peer-reviewed publication, which meets the university standard. Our goal is to provide an affordable outlet for scholars that supports the tremendous need for dynamic dialogue and innovation while ...

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

James Burstall runs one of the most successful TV production companies in the UK. But during his tenure at Argonon he has had to deal with a variety of existential crises. Through them all, he's managed to guide his team out the other side successfully. Whether it's been the credit crunch or terror attacks. Recessions. Natural disasters. Pandemics. The TV industry has felt the strain of these recurring events like all of us. And each time, James has put strategies in place in order to be prepared for the next time something like this happens: because it will happen again.

The Secrets to Successful Leadership will offer you techniques that have the potential to change your personal and professional life forever. Whether you are looking to lead a successful household, start a business, gain promotions at work, or completely overhaul your company's culture, this book will give you secrets to accomplish your goals. Your path to success is at your feet. Are you ready to fall forward?

A Personal Brand Story follows Steve Guest on his journey from a successful, unassuming, and procedure-led recruitment consultant to a global business influencer. In this audiobook, Steve talks about nervously posting his first social media video, becoming a best-selling author in over 40 countries, and seeing his acclaimed The Guest List Podcast with Steve Guest listed in the world's top 80 business podcasts.

The businesspersons' toolkit to get from zero to global. In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople with a step-by-step system to manage and recognise for themselves the cultural factors that affect international relationships and global partnerships.

Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision-making strategies. The broad-based reaction to this chaotic, unmanageable assault has been to retrench, and to focus on immediate, controllable decisions. In the process, we lose sight of the horizon. More dangerous still, is the shift we've seen from value creation to wealth creation, in a transaction-based society in which the "deal" is more important than the value it drives or the relationships it is based on.

Think, Act, Breathe Global and Grow Your Business is an innovative book that is relevant and necessary in today's business climate. Many entrepreneurs know that expanding into other countries is a good idea but are unsure of how to go about enacting the practical applications of doing so. There is not a lot of information available via the Internet or through text books, which is why this book is so important.

Brave enough to step into the cage with the Tiger? Written by best-selling author Todd Shuler comes the most entertaining and insightful business and career management book you'll ever read. The Tiger Tamer is both a leadership fable and a motivational guide that will help understand your business world and how it impacts you. Your business is that tiger which needs to be tamed and Todd Shuler will show you how - without becoming the tiger's lunch.

"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...

Are you a leader? If the answer is no, I can confidently tell you, you may be wrong. Why? Because whether you like it or not, every one of us need to play a leadership role in some part of our lives. It could be work, it could be home, or it could be as simple as organizing an event or managing a dinner party. So, you simply don’t have a choice!

One of the key insights we have gained is the positive impact of global supply chains on sustainability. By implementing responsible sourcing practices and adopting eco-friendly production methods, clothing designers can contribute to a greener future. From organic cotton farming to recycled fabric manufacturing, these supply chains enable us to make conscious choices that protect our environment for generations to come.

Employing a geocentric perspective, Herb Cohen shows you how others often see bargaining as an enriching social exchange akin to an art form. Then, by recounting his own colorful cross-cultural encounters, he takes you through the steps of this delicate dance. Afterwards, he provides a point-by-point analysis—ten tidbits and practical techniques—that you can use in reconciling all differences.

Learn how to start leveraging a breakthrough, a new way of operating at the helm of a business to get more wealth, power, loyalty, respect, and freedom than ever before! In this controversial new book, Charlie Hutton - the man accused of having a cult-like following among male business owners and entrepreneurs - reveals the secrets that have fast become the backbone for the new breed of self-made men.

In 2019, there were about 1.3 million active-duty personnel, less than one-half of 1 percent of the U.S. population. The Army is the largest U.S. military service, followed by the Navy, Air Force, Marine Corps, and Coast Guard. The Space Force became its own branch of the Armed Services in 2019. When the draft ended in 1973, women represented just 2 percent of the enlisted forces and 8 percent of the officer corps. Today, those numbers are 16 percent and 19 percent, respectively, a significant increase over the past half century. COMPLICATED ALLIANCES is an anthology where nine women ...

Este libro revisa los desafíos de comunicación que los equipos globales virtuales afrontan durante su existencia. Aunque los equipos globales virtuales ayudan a las organizaciones a ser flexibles al proporcionar expertos de todo el mundo que cruzan las barreras del tiempo, el espacio y la cultura a bajo costo utilizando tecnología como el correo electrónico, los sitios de colaboración y las videoconferencias.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.