Global Business

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

This book is a must-hear for anyone who has ever felt stuck in life. Gail McWilliams contends when you discover that you are strategically positioned, you will never live life the same. Inspirational stories, insights, humor, and challenge encompass Gail's unique style of communication. She will help you see life with a new view. Discover how to adjust your outlook and attitude as you live with vision that has no limits.

En "Soltera, Espiritual y Consciente: 11 Secretos Ocultos Para Manifestar y Atraer Al Hombre De Tus Sueños" descubrirás las claves para alinear tu energía, elevar tu vibración y desbloquear el poder dentro de ti para atraer a la pareja ideal, sin necesidad de buscar fuera de ti misma. Este libro revela 11 secretos ocultos que cambiarán por completo tu forma de ver el amor y las relaciones, permitiéndote manifestar la conexión que siempre has soñado.

When Hazem Mulhim was starting out in life, his father presented him with two brown envelopes: one bulging with money, the other flat with some dollar bills. Only one—and its contents—would be his. After a brief but memorable discussion, his father made the decision that would influence the rest of Hazem’s life.

In a world obsessed with perfection and quick to stigmatize failure, Dr. Liz Kheng brings a refreshing perspective in "Flawed and Fearless: A Fumbler's Manifesto." Drawing from her experiences as an entrepreneur and educator, she guides readers on a journey of self-discovery and resilience. Through wit and wisdom, "Flawed and Fearless" challenges traditional views of failure, reframing it as a stepping stone to success. Using a blend of research, personal anecdotes, and practical exercises, Dr. Kheng shows how embracing our flaws can transform our lives. Whether you're an entrepreneur, a ...

¿Te sientes atrapado en la procrastinación? ¿Te faltan herramientas para alcanzar el éxito que sabes que mereces? "Disciplina Espartana" no es solo un libro, es un sistema probado que te transformará en una máquina de productividad y resultados excepcionales. Este libro está escrito para quienes buscan más que una simple mejora; está diseñado para quienes están listos para transformar sus vidas por completo. No importa dónde estés ahora, con este método podrás forjar una voluntad imparable, alcanzar tus metas más ambiciosas y convertirte en una persona que inspira respeto y admiración.

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.

¿Te has preguntado por qué repites los mismos patrones en el amor? ¿Por qué algunas relaciones parecen predestinadas mientras otras fracasan sin explicación? "El Poder De Las Vidas Pasadas: Cómo Influencian En Tu Búsqueda Del Hombre Ideal" te revelará los secretos ocultos que tus vidas anteriores guardan y cómo aprovechar ese conocimiento para atraer la pareja perfecta.

¿Te interesa convertirte en un arma de seducción letal con los hombres? Y al mismo tiempo ser una mujer magnética e irresistible para ligar a cualquier hombre y hacer que se enamore locamente por ti. Entonces este libro te ayudará a ser una mujer alfa en la seducción.

En este libro aprenderás: Los retos que debes superar cuando te propones ser algo más que sólo atractiva, cuando tú empeño va más allá de ser una chica que le interesó a un hombre. En este libro te revelaré técnicas poderosas para pasar el muro de la atracción y cómo ir ganando terreno para que él se vaya acostumbrando más a ti y prefiriéndote en todo momento.

James Burstall runs one of the most successful TV production companies in the UK. But during his tenure at Argonon he has had to deal with a variety of existential crises. Through them all, he's managed to guide his team out the other side successfully. Whether it's been the credit crunch or terror attacks. Recessions. Natural disasters. Pandemics. The TV industry has felt the strain of these recurring events like all of us. And each time, James has put strategies in place in order to be prepared for the next time something like this happens. Now you can be prepared as well.

Descubre el poder transformador de sanar tu corazón para atraer el amor que siempre has soñado. Este libro te llevará a un viaje profundo de sanación y conexión espiritual para desbloquear tu chakra del corazón, liberarte de las cargas kármicas y convertirte en un imán irresistible para tu hombre ideal. No importa cuánto hayas sufrido o cuán lejos parezca el amor que deseas, este libro te enseñará que todo empieza desde dentro. Sanar tu corazón es el primer paso para atraer a tu pareja ideal y construir la relación que mereces.

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

While it is well known that women earn less than men, there are also many extremely successful and highly paid women in nearly every industry. How did they manage to earn significantly more than other women and even have higher salaries than their male counterparts? Some may say: “They must be working hard.” Hard work is important, but everybody knows hard work alone is not enough.

Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

In Sovereign Soldiers, Grant Madsen tells the story of how this cast of characters assumed an unfamiliar and often untold policymaking role. Seeking to avoid the harsh punishments meted out after World War I, military leaders believed they had to rebuild and rehabilitate their former enemies; if they failed they might cause an even deadlier World War III.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.