Global Business

INTRODUCTION: “You have to learn the rules of the game. And then you have to play better than anyone else. --------Albert Einstein To simply put, leverage in business during this digital transformation era involves the deployment of technology, platforms, and digital strategies to achieve exponential growth and efficiency with relatively minimal input compared to traditional business models. In my other book on: “DIGITAL ENTREPRENEURSHIP SKILLS FOR THE 21ST CENTURY ENTREPRENEURS”, I narrated my social business ordeal from total obscurity from 1997 to 2014. For a period of almost 17 ...

An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. In the tradition of such best-selling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life - and a gritty tale that proves it’s never too late to make a change.

Branding Queens is a must-listen for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

In From Ideas to Impact, Michael Sheldrick delivers an inspiring and insightful discussion on how to implement social impact by driving policy change.

The inspirational story of a former Microsoft executive’s quest to build libraries around the world and share the love of books What’s happened since John Wood left Microsoft to change the world? Just ask six million kids in the poorest regions of Asia and Africa. In 1999, at the age of 35, Wood quit a lucrative career to found the nonprofit Room to Read. Described by the San Francisco Chronicle as "the Andrew Carnegie of the developing world", he strove to bring the lessons of the corporate world to the nonprofit sector - and succeeded spectacularly.

Today’s 21st-century leaders face tremendous pressure in an increasingly complex and fast-changing world, where traditional leadership models have become obsolete. To transform and transcend these challenges a new type of leadership is essential. The solution? Systems Inspired Leadership (SIL): a powerful alternative for innovative leaders. Instead of an outmoded and ineffective top-down, leader-knows-all style that results in stress, pressure, and anxiety, SIL offers a fresh proven approach for achieving optimal results for your organization.

All of us have been in a situation where we have to manage or lead a group of people. No matter if you are the owner of a small startup, a supervisor, or the head of a million dollar company, you know managing a group of people is one of the hardest jobs in the world. Just think about how hard it is to organize and satisfy a whole family on vacation. This should be a piece of cake compared to the challenges someone in a management position is facing. As a higher-up, you don't want to be the authoritarian bad guy everyone uses to point fingers at.

About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...

Start with the Vision introduces a powerful planning process called the six-step process that will help any person or team navigate change, create solutions, and develop an actionable plan. A person can take any challenge or opportunity and use the six-step process to create a clear path forward. When challenges arise, most people start with the problem, which is the exact wrong place to start. Instead, the six-step process will shift the focus away from the problem to the best starting point – the vision!

Taking the Cape Off shares Fire Chief Pat Kenny's journey to overcome his perceived failure as a leader in his most cherished duty, that of being a protector. His "Cape" failed to protect his 20-year-old son Sean from dying by suicide after a lifelong battle with mental illness. His anguish was complicated by his role as the leader of a fire department.

¿Estas harto de siempre caer en lo mismo, una y otra vez? y no poder de una buena vez acabar con el ciclo sin fin en tu relación tóxica…entonces este libro es para ti.

Everyone is always changing the world. What we do and how we do it affects our family, friends and colleagues, for better or for worse. But some people change the world more than others. Some succeed because they are geniuses, some because they are lucky and some because they are rich and powerful. But you do not need to be a genius, lucky, rich or powerful to have a profound impact on our world. All you need is an idea and the determination to make it happen.

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

The rising unhappiness that leaders didn’t see. That’s because while leaders pay close attention to measures like GDP or unemployment, almost none of them track their citizens’ well-being. The implications of this blind spot are significant and far-reaching—leaders missed the citizen unhappiness that triggered events ranging from the Arab uprisings to Brexit to the election of Donald Trump. What are they going to miss next?

Unlock the Secrets to Global Tax Success: Master International Tax Laws and Propel Your Business Forward! Are you ready to conquer the world of international taxation and elevate your business to new heights? Dive into "Global Tax Mastery: Navigating International Tax Laws for Business Success," a comprehensive guide designed to empower business owners, financial professionals, and entrepreneurs with the essential knowledge and strategies to navigate the complexities of global tax laws. Discover the transformative power of understanding international taxation. This guide is meticulously ...

How to Succeed in the Music Industry in 2025 and Beyond is your ultimate guide to thriving as an independent artist, producer, or DJ in today’s digital landscape. This audiobook breaks down the essential steps to build your brand, market your music, and create multiple income streams while staying true to your artistry.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.