Global Business

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Shifting demographics combined with the digitalization of all aspects of life are transforming the nature of work. This is forcing companies to rethink how they design jobs and recruit, develop, and engage employees. In Talent Tectonics, Dr. Steven Hunt explains how technology is changing the purpose of work and why creating effective employee experiences is critical to building organizations that can thrive in a world of accelerating change and growing skill shortages. You'll find insights from a person who has worked with thousands of companies around the globe.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

A Personal Brand Story follows Steve Guest on his journey from a successful, unassuming, and procedure-led recruitment consultant to a global business influencer. In this audiobook, Steve talks about nervously posting his first social media video, becoming a best-selling author in over 40 countries, and seeing his acclaimed The Guest List Podcast with Steve Guest listed in the world's top 80 business podcasts.

The hiring market is more difficult than ever to navigate, especially for small and medium-sized businesses (SMBs). It feels impossible to stay competitive when large companies can offer 24/7 services with ease. But this is not the end of the road for SMBs. In fact, it’s an opportunity. You are no longer limited by your geography in terms of the talent you can hire—the world is your talent pool. It is only a matter of leveraging that talent effectively to allow your business to start operating at a higher level.

Whether you’re a dad or a mom, whether you’re rocking the "parent" part of your life and feel your vision for that radical idea or revolutionary business is on the back burner, or you’re a rock star in the business arena, at the top of your game and you know your relationships pay the price…this book is for you. Cereal Dad Preneur provides a road map and a practical guide to achieve success in all areas of your life.

Denúncia contundente do atual sistema financeiro global, este livro examina com rigor a maneira como o valor econômico foi atribuído ao longo da história e revela como a teoria econômica falhou em definir com clareza a diferença entre produção e apropriação de valor. Mariana Mazzucato argumenta que essa distinção cada vez menos nítida vem permitindo que certos atores econômicos se movimentem predatoriamente em torno de um valor existente ou, pior ainda, o destruam.

Há quase uma década, Brad Stone registrou a ascensão da Amazon, o empreendimento pioneiro que transformou de forma silenciosa nosso modo de fazer compras pela internet. Desde então, a empresa tem passado por um crescimento exponencial, inventando produtos — como a assistente pessoal baseada em inteligência artificial Alexa e o serviço de armazenamento em nuvem Amazon Web Services — e desestruturando diversos mercados.

In The Smartest Places on Earth, van Agtmael and Bakker present a truly hopeful and inspiring investigation into the emerging sources of a new era of competitiveness for America and Europe that are coming from unlikely places - those cities and areas once known as "rustbelts" that have, from an economic perspective, been written off.

After almost 30 years pursuing a career building and marketing global software businesses, Wayne Morris has designed a guide providing meaningful lessons in how to establish, grow, and lead a successful business using wisdom encapsulated in classic Australian sayings. During his career, Morris has built new businesses within large organizations and has founded and grown startup companies from very early stage in both the USA and Australia. In addition to these countries, he has conducted business in Europe, Asia, and Africa.

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.

يملك الكثير منا أفكاراً نعتقد بأنها ستشكل مؤسسة تجارية عظيمة، وبالمقابل لا يقوم الكثيرون بشيء حيال هذه الأفكار، ربما لأننا لا نعلم من أين نبدأ، وربّا لأنّنا نتساءل دائمًا إذا ما قمت بالمبادرة، فإلام ستقودني؟.

The challenge to be a "future-fit" leader is as unrelenting as it is difficult. Leading in a Changing World is about the current and future challenges that leaders face. It explores the type of thinking, behaviour, and habits that leaders will need in order to successfully navigate the unfolding future. This completely updated and revised edition for the 2020s adds new insights gained from the work the authors have done with many leaders since they first published this book. It’s more practical, and picks up key issues that leaders are dealing with.

In his trademark charismatic and honest style, Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare he discusses why he took on one of the world's biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history, and how he is the only person to have built seven billion-dollar companies from scratch in seven different sectors.

La notable historia de cómo, empezado con una pequeña fábrica en Bolton, Joe Foster convirtió a Reebok en una de las marcas deportivas más famosas del mundo.

Hoy en día ligar por redes sociales y aplicaciones de citas es muy común, pero cuando alguien te gusta corres el riesgo que te deje de hablar de un día para otro, aquí aprenderás a sobrellevar esto y hacer que nunca te suceda…

Learn how millionaires started from scratch and made their business bloom! The responses to independent company issues today can't be understood by advanced educations, preparing, or cash - however just by you. About everybody harbors a mystery fantasy about beginning or owning a business. Actually, a million organizations start in the United States each year. A considerable lot of them come up short, yet enough succeed so independent ventures are presently adding a large number of occupations to the economy while the Fortune 500 organizations are really losing positions.

In a clear and far-reaching reckoning, The Fractured Age lays bare the threats and opportunities that will shape the world economy over the coming decade. It charts the emergence of geopolitical blocs in a world undergoing profound change - blocs whose relative size and economic diversity will be pivotal in reordering everything from goods trade and investment flows to technology transfers and access to critical minerals.

At the printing of this book, there are 37 women leading Fortune 500 companies. This is an improvement from the previous year of 33. There is an ongoing debate about the reasons for the underrepresentation of women. The reasons vary from bias against women by male CEOs and male boards of directors to the assumption that women withdraw themselves from the workforce due to work/ life balance situations. The reasons are debatable. This book is for the career focused, intentionally strategic, female middle manager who wants to be equipped and ready when her opportunity arrives to propel her to ...