Global Englishes

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

The War Below reveals the explosive brawl among industry titans, conservationists, community groups, policymakers, and many others over whether the habitats of rare plants, sensitive ecosystems, Indigenous holy sites, and other places should be dug up for their riches.

Edited by three of the policymakers who led the government's response to the crisis, with chapters written by the teams tasked with finding policy solutions, this book provides a comprehensive accounting of the internal debates and controversies surrounding the measures that were taken to stabilize the financial system and the economy. Offering previously untold insight into the key choices (including rejected options) and a frank evaluation of successes and failures, this volume is both an important historical document and an indispensable guide for confronting future financial calamities.

For 16 years, Angela Merkel was Chancellor of Germany. She led the country through numerous crises, shaping both Germany and international politics with her actions and attitudes. In her memoirs, co-written with her long-time political advisor Beate Baumann, she reflects on her life in two German states – 35 years in the German Democratic Republic, 35 years in reunited Germany.

A secret letter brings them together. Will an assassin tear them apart? For Miss Elizabeth Bennet, love is the cipher she cannot crack. Outside the Longbourn house, Elizabeth Bennet is an ordinary country miss. But in secret, she and her father crack codes to foil Napoleon's schemes against England. More than anything, Elizabeth wants to be loved for herself, but how can she when she lives a double life? For Mr. Fitzwilliam Darcy, a coded letter hides the key to his heart. After Fitzwilliam Darcy's brother is killed in France, a coded letter carries his final words and a dangerous secret. ...

In Spam Nation, investigative journalist and cybersecurity expert Brian Krebs unmasks the criminal masterminds driving some of the biggest spam and hacker operations targeting Americans and their bank accounts. Tracing the rise, fall, and alarming resurrection of the digital mafia behind the two largest spam pharmacies - and countless viruses, phishing, and spyware attacks - he delivers the first definitive narrative of the global spam problem and its threat to consumers everywhere.

A National Book Award winner, Martin E. Marty is a University of Chicago Professor Emeritus, Lutheran minister, and prolific writer on history, culture, and theology. In his comprehensive yet concise The Christian World, Marty outlines the life and teachings of Christ and details how his followers spread the gospel to the world.

As a new administration focuses on raising American energy production, O'Sullivan's Windfall describes how new energy realities have profoundly affected the world of international relations and security. New technologies led to oversupplied oil markets and an emerging natural gas glut. This did more than drive down prices. It changed the structure of markets and altered the way many countries wield power and influence.

Discover Secrets to Victory with this Strategic Knowledge Compass, your Ultimate Guide to Winning Wars & Keeping the Peace.Are you ready to master military strategy? Buy this book and you'll immediately get a comprehensive knowledge compass guiding you to winning military strategies from history. Packed with key insights and leadership lessons from the greatest military strategies in history! Discover the secrets to effective deterrence and victory in war, and learn how to apply strategic lessons to any challenge where clear thinking, bold decision-making, and effective execution are ...

Carbon is the only element that animates the entirety of the living world. Though comprising a tiny fraction of Earth’s composition, our planet is lifeless without it. Yet it is maligned as the driver of climate change, scorned as an errant element blamed for the possible demise of civilization. Here, Paul Hawken looks at the flow of life through the lens of carbon. Embracing a panoramic view of carbon’s omnipresence, he explores how this ubiquitous and essential element extends into every aperture of existence and shapes the entire fabric of life.

A Broken Man. A Deadly Conspiracy. A Past That Won’t Stay Buried. Get ready for a ride you won’t forget. Wracked by guilt, Harry Miller left the special forces and fled from the world. Three years later, the world has come calling. When Harry is dragged back into a high-stakes mission, he must navigate a world of deadly criminals, corrupt organisations, and dark secrets. His task: infiltrate the seedy underbelly of Bangkok and dismantle a sprawling, multinational human trafficking network. The deeper he goes, the bloodier the trail—and the closer he comes to a truth he’s spent years...

Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.

Here is the story of how, beginning well before the advent of machine production in the 1780s, these men captured ancient trades and skills in Asia, combined them with the expropriation of lands in the Americas and the enslavement of African workers to crucially recast the disparate realms of cotton that had existed for millennia. We see how industrial capitalism then reshaped these worlds of cotton into an empire, and how this empire transformed the world.

In Capitalism, Alone, leading economist Branko Milanovic explains the reasons for this decisive historical shift since the days of feudalism and, later, communism. Surveying the varieties of capitalism, he asks: What are the prospects for a fairer world now that capitalism is the only game in town? His conclusions are sobering, but not fatalistic. Capitalism gets much wrong, but also much right - and it is not going anywhere. Our task is to improve it.

In 2040, advanced technology has transformed daily life, yet many social ills remain. At 40, Michael faces a choice: remain in Boston, tethered to uninspiring government programs, or forge a fresh path. Embracing the latter, he relocates to Berkeley to join his twin brother in his groundbreaking research into dark matter. Could this elusive, intangible substance, rumored to permeate the universe, also reside within the human brain, holding the key to the mysteries of consciousness? When an experiment goes awry, or perhaps ominously right, Michael undergoes an extraordinary transformation, ...

The Jedi Handbook of Global Education is unprecedented. It is the first book of its kind to appear anywhere. The result of 35 years of research and collaboration with some of the greatest minds of the century, the Handbook offers a global educational program designed to heal our planet, solve all of its problems without exception, and actualize an incredible new world and humanity (“The Jedi Order”). It offers a program that cannot fail to achieve its end, as it is based on an “Absolute Science” that is the culmination of 2,000 years of the history of philosophy and science. The ...

There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance - and providing a clear-eyed look at how it works in real-life scenarios - is why Riding the Waves of Culture became essential learning when it was first published in 1997.

In the depths of the Great War, with millions dead and no imaginable end to the conflict, societies around the world began to buckle. The heart of the financial system shifted from London to New York. The infinite demands for men and materiel reached into countries far from the front. The strain of the war ravaged all economic and political assumptions, bringing unheard-of changes in the social and industrial order.

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

In this erudite and enjoyable Los Angeles Times best seller, Joel Kotkin explores the history of cities around the globe. He argues that urban areas must be places where there is a shared feeling of sacredness, civic identity, and moral order. These exciting concentrations of ideas and energy have long been and should continue to be meaningful in our daily lives.