Global Marketing

Dive into the rich tapestry of Northern Commerce, where tradition meets the modern market in an engaging blend of wisdom and practicality. This powerful eBook addresses the heart and soul of cultural entrepreneurship, focusing on the intricate Inuit craftsmanship that has stood the test of time. From the pristine landscapes of the North comes an artisan tale of survival, creativity, and business ingenuity. Begin your journey with a tribute to the ancestral heritage and skilled artistry of Inuit culture, exploring how these principles can shape successful enterprise in today's dynamic ...

While globalization is not a perfect economic system, it has been overwhelmingly beneficial to the world. According to Thomas Friedman, the “Golden Straightjacket” of market capitalism benefits you the more you tighten it (Lexus and Olive Tree). The system promotes competition and rewards those who work the hardest with a better standard of living. Still, Noreena Hertz, in The Silent Takeover, focused on the negatives of the system, arguing that it drowns democracy and leaves too many people in the hole of poverty. In addition, author Paul Blustein focused on the complexity of the ...

Attention: Don't feel overwhelmed and uncertain when buying a car? This first book of the series teaches you the basics of retail car buying and prepares you for the next step in become an expert. Don't be taken advantage of by dealerships and salespeople who seem more interested in their commission than your best interests. It’s time to take control of the car-buying process with insider knowledge that will empower you to make the smartest decisions, while preparing you to grasp the difference in retail and wholesale car buying. Which is what the next volume ( Car Auctions 101) covers.

What if you could turn every market crash into your greatest financial opportunity? In today’s volatile economic environment, understanding how to navigate financial crises isn't optional—it’s essential. Navigating Financial Turbulence with Confidence is the ultimate investment guide for building resilience, mastering financial psychology, and uncovering opportunity amid global uncertainty. Whether you're a novice investor, intermediate trader, or seasoned financial advisor, this book equips you with the proven strategies and mindset necessary to thrive through stock market crashes, ...

Explore the fundamentals of investing in emerging markets with this comprehensive guide. Learn about market dynamics, key economic indicators, and effective analysis techniques. Build and manage a diversified portfolio while navigating the unique risks and opportunities of emerging economies. This book is perfect for beginners looking to expand their investment horizons and make informed decisions in rapidly growing markets.

📘 The Future of Finance is Now The Most Important Trends in Finance for the Coming Decade Have Already Started By Jason Schenker — #1 Bestselling Author, Financial Futurist, and Bloomberg-Ranked Forecaster The future isn’t coming — it’s already here. And it’s transforming finance faster than most people realize. In The Future of Finance is Now, Jason Schenker delivers a gripping, expertly researched roadmap to the technologies, risks, and global forces reshaping the financial landscape. From blockchain and quantum computing to automation, cybersecurity, and the hunt for yield, ...

Bestselling author, international speaker, and online marketing strategist Connie Ragen Green teaches her step by step method for writing and self-publishing a full length book within the next four to six weeks. Having done this a dozen times since 2010, she is uniquely qualified to share her knowledge and expertise with you on this topic.

"Global Reach: Building a Successful B2B Business" is an essential guide for entrepreneurs and business leaders aiming to expand their operations into the international market, with a special focus on businesses based in France. This comprehensive book navigates through the complexities of establishing and growing a Business-to-Business (B2B) company on a global scale, offering a wealth of practical insights, strategies, and actionable steps. Beginning with a detailed outline of the global B2B landscape, the book delves into the advantages of starting a B2B enterprise in France, ...

At some point in your life, you probably will have some money saved up and will start thinking, “I probably should invest this into something.” You can’t live in this modern age and be deaf to the oft-repeated advice of the way that leads to financial freedom: "Save and invest." To be honest, that advice is solid.

Nowadays, there is a digital version for almost everything, and money is no exception. Traditional techniques fall short when it comes to expressing and conveying money in comparison to zeros and ones. Digital currencies are quick, light, and become more and more practical. But what does the future hold for this kind of currency, and will it eventually replace the more conventional types? And also, what part do central banks play in all of this? Central banks and governments are responding to the explosive growth of cryptocurrencies like Bitcoin, the extraordinary success of a brand-new ...

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

The Story of Smilez Finesse The Nations Pimp is a book and audiobook that highlights the trial of Brandon Jennings AKA Smilez Finesse from his perspective. The book concludes with the question, was his sentence too harsh for the crimes that he was accused and convicted?

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Manhattan. FBI Special Agent Silver Cassidy, the head of a task force that's on a collision course with disaster, finds herself fighting impossible odds to stop a serial killer before he can kill again. Struggling to balance the hunt for a savage predator with the challenges of being a single mom, Silver finds herself thrust into a nightmare of brutality that will demand every ounce of determination she possesses to survive. ----- Q&A with Russell Blake Q: Silver Justice is a departure from your usual action/adventure thrillers. Why a police procedural/serial killer epic featuring a female ...

Black Market Billions blows the lid off the world's fastest-growing illicit industry: organized retail crime. Hitha Prabhakar reveals how criminals with ties to terrorist groups around the world are committing huge product thefts, and using the profits to fund terrorist acts. Prabhakar connects the dots and follows the money - from consumers dying for a deal to terrorist cells eager to do the killing.

It's time to reimagine how life is organized on Earth. In Connectography, Parag Khanna guides us through the emerging global network civilization in which mega-cities compete over connectivity and borders are increasingly irrelevant. Travelling across the world, Khanna shows how twenty-first-century conflict is a tug-of-war over pipelines and Internet cables, advanced technologies and market access.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

"Borderless Ambition" is your passport to global entrepreneurship, condensed into a comprehensive guide for conquering the international market. Explore geopolitical trends in Chapter 1, identifying opportunities and threats beyond borders. In Chapter 2, craft a universally resonant brand, balancing cultural sensitivity and digital prowess. Chapter 3 guides you in creating a cross-cultural value proposition, setting you apart in the global market. Navigate international waters with analytics in Chapter 4, making informed and strategic decisions. Chapter 5 transforms cultural intelligence ...

This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn rock stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own rock star success.

Wouldn't you like to take your business adventures to the next level and engage the highest-spending demographic on the planet? Seventy-seven percent of Snapchat's users are over 18, with 25-to-34-year-olds making up 26% of Snapchat's audience. This demographic is widely overlooked by brands' social media policies. Many businesses are missing the mark with Snapchat because they simply don't understand the wide array of demographics on this platform.