Great Marketing

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.

If you’re reading this, you’re probably not on law review. That’s OK, many of the profession’s most-successful lawyers graduated near the bottom of the class. Law school grades are the principal metric used by hiring professionals―but they’re not the only one. If your grades aren’t what you’d hoped for, then you’ll need to grab the attention of hiring professionals some other way. This book will show you precisely how to do it. NOW is the time to start creating an impressive, attention-grabbing, job-getting resume. If you read this book, you’ll learn powerful new ...

Welcome to The Great Escape – the ultimate guide to designing, creating, and operating mind-bending escape rooms that leave players begging for more. Whether you're a seasoned escape room creator or a budding enthusiast, this eBook is jam-packed with insights, strategies, and techniques that will help you elevate your game and create unforgettable experiences for your players. From the evolution of escape rooms to the future of the industry, every aspect of designing and running immersive puzzle rooms is covered in this comprehensive guide. Chapter 1 takes a deep dive into the roots of ...

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book focuses on when you should take the leap and whether entrepreneurship is even the right thing for you. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, this book discusses the who, what, when, where, how, how much, and why of successful entrepreneurs.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

Does the thought of speaking before a crowd send chills down your spine? Do you find the thought of getting a standing ovation to be magical and wonder if it can ever happen to you? If these are your questions then this book has all the answers for you. Public speaking may seem complex, but it’s a skill that can be learned and mastered.

In this book, Bob Braudrick will try to answer why you need more sales and how to develop a successful marketing strategy to attain more productivity. For many businesses, sales and marketing are the two most problematic elements of the whole business process. Therefore, business personnel and entrepreneurs spend an excessive amount of time perfecting these two aspects before officially entering their respective industries.

Global neoliberalism is on its last legs, as a new international economic order takes hold: trade blocs, tariff wars, economic sanctions, and national champions are in; nationalism, anti-immigration movements, and the far-right are on the rise. Liberalism is being rejected by the civic realm, as the status quo of the past fifty years crumbles. Drawing on original research, leading economist Branko Milanovic reveals the seismic shifts that are shaping our world.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Do you feel like most business owners and marketers who are always stifled or confused on how to create good marketing campaigns or write good marketing copy for your own business, products or services? This is usually caused by the fact that you are told you have to look at the "client avatar" that details everything from what is actually relevant to your business to what someone dreamed about last night...which might not be relevant to you at all.

James Stourton tells the story of the London art market from the immediate postwar period to the turn of the millennium in engaging and fast-paced style, populating his richly entertaining narrative with a glorious rogues’ gallery of clever amateurs, eccentric scholars, brilliant emigrés, cockney traders and grandees with a flair for the deal.

Find hidden jobs in merchandising and store servicing that you did not know about right in your neighborhood. Best of all, the possibilities are endless with hundreds of companies in a multitude of industries that are always looking for great talent to join their teams. I've personally been a merchandiser for over 20 years, and will let you in on some of the secrets that will save you a lot of time, and help you get a job fast!

Have you ever wondered which LinkedIn eBooks are the best in less than 5 minutes? Where should you begin, or how long will you take before you buy the right LinkedIn eBook for me? Has it ever occurred to you LinkedIn eBooks with the highest price, or the highest number of sales might not be the best LinkedIn eBook for you to buy? What are the best LinkedIn eBooks right now? Where can you get tips for buying the best seller LinkedIn book for your needs? What are the top ten selling Amazon Kindle LinkedIn eBooks right now? In this LinkedIn eBook I will show you based on sales what LinkedIn ...

If you lead, manage or influence a B2B sales organization of any kind, let this be a long overdue wake-up call: the time to grow and develop women and underrepresented sales professionals is now. The question is, will your organization be ahead of the curve or get left behind? For well over three decades, Lori Richardson has been selling, running a sales strategy firm, speaking, watching sales trends, and now helping to influence them.

This is the most complete book about sales techniques and the correct way to continue a career in sales on the market. Almost every other sales book out there lacks something. Be it clarity, or aim, or a general lack of understating of the subject. The author, Bob Braudrick, has compiled a near-perfect list of all the techniques, tips, and tricks concerning the world of sales that will give you and your sales team that extra edge over your competitors.

Warren Buffet is one of the greatest investors of our time. The "Oracle of Omaha" once said, "The secret to making it in the stock market is to be greedy when the rest of the market is fearful, and fearful when everyone else is greedy." The time is ripe. No better time has existed than now for you to take control of your own stock trading and investments. This audiobook gives you the foundational knowledge you need to understand the stock market so as to be able to participate in the opportunities that it presents.

Podcasting Good to Great: How to Grow Your Audience Through Collaboration provides a behind-the-scenes look at how podcasters can build influential platforms. The book discusses various strategies for networking, even when you can't leave home to attend pricey conferences.

CARE for your Clients offers a three-step approach to providing clients with an exceptional experience, so you can boost your brand. Great client experience is delivered by people who believe in what they’re doing. Brand convergence – the ability to align the corporate brand and personal brands of employees – is one way to instill loyalty in clients. But client experience must be created in a thoughtful and consistent manner. CARE provides guidelines for employees to create small, consistent, and positive actions through communication, attention, responsiveness, and excellence.

Herbert Hoover led one of the most fascinating lives of an America in the twentieth century. Orphaned as a young boy he would graduate from Stanford University, build a fortune as a mining engineer, and become the most accomplished humanitarian of his era. His complex personality led many to view him as aloof and uncaring, though ironically through his extreme generosity he helped feed millions of starving Europeans during two World Wars. After a brilliant career as Secretary of Commerce he became president of the United States in 1928 which was at the high point of America’s prosperity. ...