Great Marketing

1929 After the death of her parents, Sarah Ferris goes to live with her aunt and loses her heart when she steps off the bus and Ethan Lawson comes to her assistance. For nearly two months all they shared were casual greetings on the street, until he comes to her rescue again saving her from Oliver Armitstead, the wealthiest man in town, who has turned his unwanted attentions on her in an overly aggressive manner. From the moment Ethan Lawson looked into Sarah’s beautiful blue eyes she was all he could think of, but though he was used to directing men around all day he can’t seem to ...

Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of this century.

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Making a great impression on people is an important aspect in our lives. We deal with people every day, and it means that we are constantly interacting with so many people now. These are some of the things that I use when I am meeting new people for work or just at a social settings. Some of these are tips and advice that I have been able to gather and wished that I knew before I meet new people. These tips and advice are very practical and really do work for anyone looking to make a great impression on people that you are just meeting.

If you’ve ever struggled to keep your business staffed with high-performing, loyal employees - even for “unsexy” jobs with high turnover rates - this audiobook is here to solve your hiring and retention woes. Fully Staffed will give you an edge over your competitors by enabling you to streamline your hiring process, expand your brand awareness through job advertising, build a pipeline of qualified candidates ready to fill positions before they’re even vacant, and refine your hiring funnel so that these superstar employees stay with you for the long haul.

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In Blend Out, Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then applying those steps in such a way that any small business can recreate them.

The decade after the First World War saw a period of growing prosperity and new freedoms for the average American. With help of clever bankers, brokers, and a supply of easy money the average man and woman found their path to wealth – the stock market. As moths are drawn to a flame, so were the gullible investors lured to the securities exchanges seeking to turn their pennies into dollars. For years the market just went up and up, and as the lyrics of the song of the time echoed, “Blue skies, Smiling at me, Nothing but blue skies, Do I see.” By the end of the decade the cracks in the ...

In 1929, the world watched in shock as the unstoppable Wall Street bull market went into a freefall, wiping out fortunes and igniting a depression that would reshape a generation. But behind the flashing ticker tapes and panicked traders, another drama unfolded—one of visionaries and fraudsters, titans and dreamers, euphoria and ruin. With unparalleled access to historical records and newly uncovered documents, New York Times bestselling author Andrew Ross Sorkin takes listeners inside the chaos of the crash.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."

In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the 21st century - and instead foresees an economic crisis. He argues that since the days of Marco Polo, Western nations have seen the vast population of the Middle Kingdom as a fantastic opportunity for expanding trade, investing time and resources again and again in the hope to develop it, only to see, century after century, its economy crash.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

UX Research eliminates all the confusion and gives you professional understanding fast!Even within the field of UX, terms and roles get intertwined. Set yourself up for long-term success by genuinely understanding what UX research is and what it is not. Many jobs are listed with skills beyond a researcher role. After reading this book, you can avoid a potential overload of responsibilities using this new knowledge before you apply. You will recognize these flags after reading UX Research. If you are looking for a job in research and need to prepare for interviews — this is for you. If you...

The Agile Brand Guide: E-Commerce (2025 Edition) is the definitive resource for marketers, strategists, and digital commerce professionals who need to not only keep up—but lead—in today’s fast-moving e-commerce environment. Curated and edited by Greg Kihlström, this practical guide brings together the voices of top industry experts to deliver actionable insights across the full e-commerce journey: from platform selection to fulfillment and customer retention. Inside, you'll explore: The evolution of modern e-commerce and how to build composable, scalable infrastructures. Strategies ...

Napoleon wasn’t short, George Washington never had wooden teeth, bats can see, and Columbus didn’t “discover” America. Just because something is repeated, documented, or widely accepted doesn’t make it true. Similarly, outdated sales training and ineffective leadership have tainted the sales profession, fostering global mistrust and widespread resentment. I’m on a mission to expose these issues and help people realize there’s a more effective way to approach sales today.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

I have been in the ATM owning and operating business for years. It first started when I was looking to implement a way to give the customers in my convenience store another outlet for gaining access to cash easily. After I implemented an ATM in my own store, I realized that there were probably many other small business owners who needed access to the same service for their customers, too. My ATM fleet operation boomed! In this book, I will tell you everything you need to know from start to flourish (not “finish”) when starting your own ATM business.

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.