History Computer Technology

Optimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained? Optimal Illusions traces the fascinating history of optimization from its roots in America’s founding principles to its modern manifestations.

As Marc Raboy shows us in this enthralling and comprehensive biography, Marconi was the first truly global figure in modern communications. Born to an Italian father and an Irish mother, he was in many ways stateless, working his cosmopolitanism to advantage. Through a combination of skill, tenacity, luck, vision, and timing, Marconi popularized - and, more critically, patented - the use of radio waves.

NASA’s history is a familiar story, one that typically peaks with Neil Armstrong taking his small step on the Moon in 1969. But America’s space agency wasn’t created in a vacuum. It was assembled from pre-existing parts, drawing together some of the best minds the non-Soviet world had to offer. Breaking the Chains of Gravity tells the story of America’s nascent space program, its scientific advances, its personalities and the rivalries it caused between the various arms of the US military.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Award-winning author William Rosen tells the story of the men responsible for the Industrial Revolution and the machine that drove it: the steam engine.

Bestselling author and award-winning comics writer Ryan North has the answers. In this introduction to the science of comic-book supervillainy, he details a number of outlandish villainous schemes that harness the potential of today’s most advanced technologies. Picking up where How to Invent Everything left off, his explanations are as fun and elucidating as they are completely absurd.

Drones are transforming warfare through the use of artificial intelligence, drone swarms, and surveillance - leading to competition between the US, China, Israel, and Iran. Who will be the next drone superpower?

In Rust journalist Jonathan Waldman travels from Key West, Florida, to Prudhoe Bay, Alaska, to meet the colorful and often reclusive people concerned with corrosion. He sneaks into an abandoned steelworks with a brave artist and nearly gets kicked out of Can School. Across the Arctic he follows a massive high-tech robot, hunting for rust in the Alaska pipeline.

The entirety of the human brain’s 4-billion-year story can be summarised as the culmination of five evolutionary breakthroughs, starting from the very first brains, all the way to the modern human brains. Each breakthrough emerged from new sets of brain modifications, and equipped animals with a new suite of intellectual faculties. These five breakthroughs are the organising map to this book, and they make up our itinerary for our adventure back in time. Each breakthrough also has fascinating corollaries to breakthroughs in AI.

Authors Gordon Bell and Jim Gemmell tap their experiences with the MyLifeBits project at Microsoft Research for this extraordinary book. What if you could remember everything? With today’s technology, that notion becomes more realistic each day. Bell and Gemmell explain what it could all mean.

Some of engineering's mightiest achievements are small in scale, even hidden—and yet, without them, the complex machinery on which our modern world runs would not exist. In Nuts and Bolts, Roma Agrawal examines seven of these extraordinary elements: the nail, the wheel, the spring, the lens, the magnet, the string, and the pump. From the physics behind both Roman nails and modern skyscrapers to rudimentary springs that inspired lithium batteries, Agrawal shows us how even the most sophisticated items are built on the foundations of these ancient and fundamental breakthroughs in engineering.

Timepieces have long accompanied us on our travels, from the depths of the oceans to the summit of Everest, the ice of the arctic to the sands of the deserts, outer space to the surface of the moon. The watch has sculpted the social and economic development of modern society; it is an object that, when disassembled, can give us new insights both into the motivations of inventors and craftsmen of the past, and, into the lives of the people who treasured them.

As Nazi Germany launched its campaign of racial terror and pushed the world toward war, three misfits banded together to challenge Hitler’s dominance at the apex of motorsport: the Grand Prix. Their quest for redemption culminated in a remarkable race that is still talked about in racing circles to this day - but which, soon after it ended, Hitler attempted to completely erase from history.

Digital Apollo examines the design and execution of each of the six Apollo moon landings, drawing on transcripts and data telemetry from the flights, astronaut interviews, and NASA's extensive archives. Mindell's exploration of how human pilots and automated systems worked together to achieve the ultimate in flight - a lunar landing - traces and reframes the debate over the future of humans and automation in space.

Embark on an enlightening journey through the annals of technological evolution with "The Digital Odyssey: Unveiling the Chronicles of Computing and Technology" by Byron-Scott Jones. This meticulously researched and engagingly written book traces humanity's relentless pursuit of innovation, from the earliest tools of prehistory to the cutting-edge technologies shaping our future.

For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.

Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.

As the 50th anniversary of the first lunar landing approaches, the award-winning historian and perennial New York Times best-selling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon.

Penguin Audio presents Life 3.0 by Max Tegmark, read by Rob Shapiro. We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society - and even our very sense of what it means to be human. More than any other technology, AI has the potential to revolutionise our collective future - and there's nobody better situated to explore that future than Max Tegmark, an MIT professor and cofounder of the Future of Life Institute, whose work has helped mainstream research on how to keep AI beneficial.

In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters, Rushkoff explains why those with the most power to change our current trajectory have no interest in doing so.