Housing Humans

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

In this landmark book of popular science, Daniel E. Lieberman - chair of the department of human evolutionary biology at Harvard University and a leader in the field - gives us a lucid and engaging account of how the human body evolved over millions of years, even as it shows how the increasing disparity between the jumble of adaptations in our Stone Age bodies and advancements in the modern world is occasioning this paradox: greater longevity but increased chronic disease.

Amid a violent student uprising in South Korea, a young boy named Dong-ho is shockingly killed. The story of this tragic episode unfolds in a sequence of interconnected chapters as the victims and the bereaved encounter suppression, denial, and the echoing agony of the massacre. From Dong-ho’s best friend; to an editor struggling against censorship; to a prisoner and a factory worker, each suffering from traumatic memories; and to Dong-ho's own grief-stricken mother; and through their collective heartbreak and acts of hope is the tale of a brutalized people in search of a voice.

It’s hard to give up on the feeling that the life you really want is just out of reach. A beach body by summer. A trip to Disneyland around the corner. A promotion on the horizon. Everyone wants to believe that they are headed toward good, better, best. But what happens when the life you hoped for is put on hold indefinitely?

Every day, three times a day, the students march in two straight lines, singing praises to Kim Jong-il and North Korea: Without you, there is no motherland. Without you, there is no us. It is a chilling scene, but gradually Suki Kim, too, learns the tune and, without noticing, begins to hum it. It is 2011, and all universities in North Korea have been shut down for an entire year, the students sent to construction fields - except for the 270 students at the all-male Pyongyang University of Science and Technology (PUST).

Mayo de 1980. La ciudad de Gwangju se moviliza contra la dictadura militar de Chun Doo-hwan, que hace unos meses tomó el poder en Corea del Sur. La oposición civil, liderada por los estudiantes universitarios, se subleva a favor de la democracia, pero el ejército reprime cruelmente las protestas disparando indiscriminadamente a la multitud, sin hacer distinciones entre estudiantes y civiles. Tras la sanguinaria matanza, un joven busca el cadáver de un amigo, un alma intenta aferrarse a su cuerpo abandonado y a sus recuerdos, y un país brutalizado busca su voz.

"Black people are not dark-skinned white people", says advertising visionary Tom Burrell. In fact, they are much more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of "No way!" At this pivotal point in history, the idea of Black inferiority should have had a "Going-Out-of-Business Sale." After all, Barack Obama reached America's Promised Land. Yet, as Brainwashed testifies, too many in Black America are still wandering in the wilderness.

Kai Cheng Thom grew up a Chinese Canadian transgender girl in a hostile world. As an activist, psychotherapist, conflict mediator, and spiritual healer, she’s always pursued the same deeply personal mission: to embrace the revolutionary belief that every human being, no matter how hateful or horrible, is intrinsically sacred.

For most of human history the world was a magical and enchanted place ruled by forces beyond our understanding. The rise of science and Descartes's division of mind from world made materialism our ruling paradigm, in the process asking whether our own consciousness—i.e., souls—might be illusions. Now the inexorable rise of technology, with artificial intelligences that surpass our comprehension and control, and the spread of digital metaphors for self-understanding, the core questions of existence urgently require rethinking.

In 1966, 12-year-old Chanie Wenjack froze to death on the railway tracks after running away from residential school. An inquest was called, and four recommendations were made to prevent another tragedy. None of those recommendations were applied. More than a quarter of a century later, from 2000 to 2011, seven Indigenous high school students died in Thunder Bay, Ontario. The seven were hundreds of miles away from their families, forced to leave home and live in a foreign and unwelcoming city.

In a secluded research institute at the cutting edge of science and technology, a team of brilliant minds is embarking on an unprecedented journey into the depths of human behavior. Their creation, the Human Algorithm, is designed to decode the patterns of thought, emotion, and action, mapping the intricate landscapes of the human mind with unparalleled precision. But as the algorithm evolves, it begins to do more than just observe—it engages, influences, and ultimately, questions. The story follows a diverse group of participants, each grappling with their own personal struggles, as they...

With stark poignancy and political dispassion, Tightrope draws us deep into an "other America". The authors tell this story, in part, through the lives of some of the children with whom Kristof grew up in rural Yamhill, Oregon, an area that prospered for much of the 20th century but has been devastated in the last few decades as blue-collar jobs disappeared. About one-quarter of the children on Kristof's old school bus died in adulthood from drugs, alcohol, suicide, or reckless accidents.

Tribalism is one of the most complex and ancient evolutionary forces; it gave us the capacity for cooperation and competition, and allowed us to navigate increasingly complex social landscapes. It is so powerful that it can predict our behavior even better than race, class, gender, or religion. But in our vast modern world, has this blessing become a curse? Our Tribal Future explores a central paradox of our species: how altruism, community, kindness, and genocide are all driven by the same core adaptation.

In this insightful travelogue, Robert D. Kaplan, geopolitical expert and bestselling author of Balkan Ghosts and The Revenge of Geography, turns his perceptive eye to a region that for centuries has been a meeting point of cultures, trade, and ideas. He undertakes a journey around the Adriatic Sea, through Italy, Slovenia, Croatia, Montenegro, Albania, and Greece, to reveal that far more is happening in the region than most news stories let on.

Are you tired of feeling isolated in a world that seems more connected than ever before? Dive into the transformative pages of "Unlonely: Finding Connection in a Disconnected World" and discover the keys to unlocking genuine human connection in today's digital age. In this groundbreaking book, you'll embark on a journey of self-discovery and connection, learning how to break free from the chains of loneliness and cultivate meaningful relationships that enrich your life. Key Highlights: Rediscover Authentic Connection: Explore the depths of genuine human interaction beyond the confines of ...

How do we turn on the switch to high performance? At the core of our existence is a quest for Necessary Significance It is a lifelong journey to find purpose and feel valued. People naturally thrive around leaders who elevate their sense of worth. In an environment where everyone feels clear in their role, genuinely trusted, and frequently engaged, the friction that causes division fades away. Leadership with heart and mind can dramatically transform teams, impacting both personal and professional lives. In this book you will discover practical strategies to foster: • A balance between ...

Nadia Murad was born and raised in Kocho, a small village of farmers and shepherds in Northern Iraq. A member of the Yazidi community, she and her brothers and sisters lived a quiet life. Nadia had dreams of becoming a history teacher or opening her own beauty salon. On August 15, 2014, when Nadia was just 21 years old, this life ended. Islamic State militants massacred the people of her village, executing men who refused to convert to Islam and women too old to become sex slaves.

Step into a visionary tale of urban innovation with "Blueprinting Tomorrow," an extraordinary journey into the architectonic renaissance shaping our cities' destinies. This riveting eBook reveals the impetus behind the future urbanism movement, meticulously dissecting the complex, multi-faceted beast that our cities’ planning and design have become. As you delve into Chapter 1, you will discover the quintessence of 21st-century urbanism, tracing its historical roots and witnessing the transformative power of technology on our built environments. "Blueprinting Tomorrow" doesn't just ...

With the clarity of a physicist and the compassion of a gifted healer with 15 years of professional experience observing 5,000 clients and students, Barbara Ann Brennan presents the first in-depth study of the human energy field for people who seek happiness, health, and their full potential.

Award-winning comedian Andrew Heaton brings wit and warmth to his vision of humanity, the supernatural, and bureaucrats in his debut short story collection. Learn the pitfalls of settling resurrected Neanderthals in Detroit. Explore the work-life balance of a professional who assumes other people’s hangovers. Or the travails of a State Department diplomat posted to a planet with relentless boredom and allergies. Discover the challenges time-travel regulators face when everyone tries to kill Hitler.