Housing Humans

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

In Atlas of the Heart, Brown takes us on a journey through 87 of the emotions and experiences that define what it means to be human. As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances - a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection.

Amid a violent student uprising in South Korea, a young boy named Dong-ho is shockingly killed. The story of this tragic episode unfolds in a sequence of interconnected chapters as the victims and the bereaved encounter suppression, denial, and the echoing agony of the massacre. From Dong-ho’s best friend; to an editor struggling against censorship; to a prisoner and a factory worker, each suffering from traumatic memories; and to Dong-ho's own grief-stricken mother; and through their collective heartbreak and acts of hope is the tale of a brutalized people in search of a voice.

Bill Bryson once again proves himself to be an incomparable companion as he guides us through the human body - how it functions, its remarkable ability to heal itself, and (unfortunately) the ways it can fail. Full of extraordinary facts (your body made a million red blood cells since you started reading this) and irresistible Bryson-esque anecdotes, The Body will lead you to a deeper understanding of the miracle that is life in general and you in particular. As Bill Bryson writes, "We pass our existence within this wobble of flesh and yet take it almost entirely for granted."

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

Step into a visionary tale of urban innovation with "Blueprinting Tomorrow," an extraordinary journey into the architectonic renaissance shaping our cities' destinies. This riveting eBook reveals the impetus behind the future urbanism movement, meticulously dissecting the complex, multi-faceted beast that our cities’ planning and design have become. As you delve into Chapter 1, you will discover the quintessence of 21st-century urbanism, tracing its historical roots and witnessing the transformative power of technology on our built environments. "Blueprinting Tomorrow" doesn't just ...

The Ultimate Classics Collection: Volume Four is the fourth instalment of our wide-ranging classic collections. Volume Four features 12 timeless works that largely focuses on the greats of American and British literature, with novels from Charles Dickens, Edith Wharton, Thomas Hardy, Victor Hugo, and others. Read by a cast of incredible narrators including Miranda Raison, Pearl Mackie, Adam Sims, David Rintoul, and more, this is a chance to expand your listening with some of the greatest authors of all time.

It’s hard to give up on the feeling that the life you really want is just out of reach. A beach body by summer. A trip to Disneyland around the corner. A promotion on the horizon. Everyone wants to believe that they are headed toward good, better, best. But what happens when the life you hoped for is put on hold indefinitely?

Brilliant scientist Rose Franklin has devoted her adult life to solving the mystery she accidentally stumbled upon as a child: a huge metal hand buried beneath the ground outside Deadwood, South Dakota. The discovery set in motion a cataclysmic chain of events with geopolitical ramifications. Rose and the Earth Defense Corps raced to master the enigmatic technology, as giant robots suddenly descended on Earth's most populous cities, killing one hundred million people in the process.

“An elegant, wide-ranging history” (The New York Review of Books) of the centuries-long quest to discover the critical role of germs in disease that reveals as much about human reasoning—and the pitfalls of ego—as it does about microbes.

Join author Tim Ferriss as he shares the incredible experiments he's done over 10 years to beat genetics and achieve the impossible…for himself and more than 200 men and women aged 18 to 70. You don't need better genetics or more discipline. You need immediate results that compel you to continue. This is an abridged edition.

We human beings share 98 percent of our genes with chimpanzees. Yet humans are the dominant species on the planet - having founded civilizations and religions, developed intricate and diverse forms of communication, learned science, built cities, and created breathtaking works of art - while chimps remain animals concerned primarily with the basic necessities of survival. What is it about that two percent difference in DNA that has created such a divergence between evolutionary cousins?

Dos médicos en la misma ciudad pueden dar diagnósticos diferentes a pacientes idénticos; dos jueces pueden dictar sentencias distintas ante delitos similares; nosotros mismos podemos decidir una cosa u otra según sea por la mañana o por la tarde, o según se acerque o no la hora de comer. Estos son ejemplos de ruido: el sesgo que conlleva variabilidad en juicios que deberían ser iguales.

World-leading expert Jenna Zoe reveals the power and potential of Human Design in simple steps and shows you how to utilize your results to create an incredible life. Drawing inspiration from many different schools of wisdom, including the chakras, I Ching, astrology, and the Tree of Life, Human Design is a system based on our time and date of birth, illustrated as a unique chart that reveals our opportunities, challenges, personality, strengths, relationships, and much more.

Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.

In this landmark book of popular science, Daniel E. Lieberman - chair of the department of human evolutionary biology at Harvard University and a leader in the field - gives us a lucid and engaging account of how the human body evolved over millions of years, even as it shows how the increasing disparity between the jumble of adaptations in our Stone Age bodies and advancements in the modern world is occasioning this paradox: greater longevity but increased chronic disease.

Este no es un libro de oráculos o vaticinios, sino las reflexiones de dos autores que consideran que estar informados es la mejor forma de navegar la indefectible ola de la inteligencia artificial. En una conversación tan lúcida como estimulante, el neurocientífico superventas Mariano Sigman y el emprendedor Santiago Bilinkis repasan el origen, las utilidades y los riesgos de esta tecnología.

These are crazy times, people. We are more agitated than ever. We’re fighting. Wrestling with big issues. Less connected than ever to one another and to God. It’s a perfect storm: debilitating anxiety, crashing relationships, and forgetting what it feels like to, well, be human. In How to Human, author, speaker, and social-media personality Carlos Whittaker offers a fresh vision for becoming the best versions of ourselves. We can refuse to let disagreements define us. We can say no to becoming upset, rage-filled humans and say yes to fuller, happier lives.

Just as a butterfly's wings can stir a distant hurricane, the culmination of small, determined efforts can lead to a global movement to eradicate the trafficking and exploitation of people. - Brittany Dunn "Eradicating Human Trafficking: A Transformative Approach through Collective Impact" is a groundbreaking work that delves into the complex world of human trafficking. This book is an essential resource for anyone committed to the fight against this global scourge. It skillfully blends in-depth research, real-world case studies, and practical solutions to offer a multi-faceted approach to ...

In the late 1600s, a distinguished English polymath, Robert Hooke, and an eccentric Dutch cloth merchant, Antonie van Leeuwenhoek, look down their handmade microscopes. What they see introduces a radical concept that sweeps through biology and medicine, touching virtually every aspect of the two sciences and altering both forever. It is the fact that complex living organisms are assemblages of tiny self-contained, self-regulating units. Our organs, our physiology, our selves—hearts, blood, brains—are built from these compartments. Hooke christens them 'cells'.