Innovation Culture

In 2007, the X Prize Foundation announced that it would give $10 million to anyone who could build a safe, mass-producible car that could travel one hundred miles on the energy equivalent of a gallon of gas. The challenge attracted more than one hundred teams from all over the world, including dozens of amateurs. Many designed their cars entirely from scratch, rejecting decades of thinking about what a car should look like.

Life innovates constantly, producing perfectly adapted species—but there's a catch. Many animals and plants eke out seemingly unremarkable lives. Passive, constrained, modest, threatened. Then, in a blink of evolutionary time, they flourish spectacularly. Once we start to look, these 'sleeping beauties' crop up everywhere. But why? Looking at the book of life, from apex predators to keystone crops, and informed by his own cutting-edge experiments, renowned scientist Andreas Wagner demonstrates that innovations can come frequently and cheaply to nature, well before they are needed.

Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette's disposable razor to IKEA's Billy bookcase, best-selling author and Financial Times columnist Tim Harford recounts each invention's own curious, surprising, and memorable story.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and — ironically — less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster.

For the past century, scientists and naturalists have been steadily unravelling the secrets of bird migration. How and why birds navigate the skies, traveling from continent to continent—flying thousands of miles across the earth each fall and spring—has continually fascinated the human imagination, but only recently have we been able to fully understand these amazing journeys.

“As Albert Einstein almost certainly never said, everyone is a genius—but if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” So begins Katie Spalding’s spunky takedown of the Western canon, and how genius may not be as irrefutably great as we commonly understand. While most of us may never become Einstein, it may surprise you to learn that there’s probably a bunch of stuff you can do that Einstein couldn’t. And, as Spalding shows, the famous prodigies she explores here were quite odd by any definition.

The definitive history of the Defense Advanced Research Projects Agency, the Pentagon agency that has quietly shaped war and technology for nearly 60 years. Founded in 1958 in response to the launch of Sputnik, the agency's original mission was to create "the unimagined weapons of the future". Over the decades, DARPA has been responsible for countless inventions and technologies that extend well beyond military technology.

How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories".

In August 1968 NASA made a bold decision: In just 16 weeks, the United States would launch humankind's first flight to the moon. Only the year before, three astronauts had burned to death in their spacecraft, and since then the Apollo program had suffered one setback after another. Meanwhile, the Russians were winning the space race, the Cold War was getting hotter by the month, and President Kennedy's promise to put a man on the moon by the end of the decade seemed sure to be broken.

This audiobook will help you get ready for the changes coming in the years ahead. Listen now. Packed with expert insights, the book addresses critical questions: How will AI alter employment, education, and global geopolitics? What ethical dilemmas will arise as humans interlace with AI through cyborgs and synthetic biology? Can we prepare for superintelligence and its utopian—or dystopian—outcomes?

A New York Times Magazine writer explores the Next Big Thing in tech - the impending revolution in voice recognition - and shows how it will upend Silicon Valley and transform how we use computers, the Web, and much more. Every decade or so brings a seismic shift in how people interact with tech, from the PC to the internet to the smartphone. James Vlahos shows that we are on the cusp of the next shift: to voice computing. Siri and Alexa are early forms of this technology, but soon we may talk as fluently with our phones, appliances, cars, etc. as we do with any human.

Descubre los secretos de la tecnología con el primer libro del divulgador de informática más famoso de Hispanoamérica. Piénsalo: gracias a los avances tecnológicos podemos hablar con alguien que esté a miles de kilómetros, predecir el tiempo, cruzar el planeta en cuestión de horas, conocer nuestro estado de salud, curar enfermedades graves, acceder al instante a más información de la que nunca seremos capaces de leer... ¡Si incluso hemos conseguido hacer que las máquinas aprendan!

Award-winning author William Rosen tells the story of the men responsible for the Industrial Revolution and the machine that drove it: the steam engine.

Bridging the gap between tech mania and the experience of being inside the human body, Dawn of the New Everything is a look at what it means to be human at a moment of unprecedented technological possibility. Through a fascinating look back over his life in technology, Jaron Lanier, an interdisciplinary scientist and father of the term virtual reality, exposes VR's ability to illuminate and amplify our understanding of our species and gives listeners a new perspective on how the brain and body connect to the world.

Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

Fiecare epocă a inovării tehnologice aduce beneficii. Însă impune totodată adoptarea unor strategii noi și, de cele mai multe ori, schimbări în domeniul de activitate. David L. Rogers îți prezintă o hartă a etapelor care trebuie parcurse în dezvoltarea oricărei afaceri care se vrea în pas cu transformarea digitală. Folosindu-și experiența universitară, dar mai ales fascinantul background de consultant al unora dintre cele mai mari companii la nivel global, autorul însoțește fiecare capitol cu exemple ilustrative și studii de caz care să te inspire și pe tine pentru marea schimbare.

The first-ever inside look at DARPA - the Defense Advanced Research Projects Agency - the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars

The US Army entered World War II unprepared. Lacking Germany's blitzkrieg approach of coordinated armor and air power, the army was organized to fight two wars: one on the ground and one in the air. Previous commentators have blamed Congressional funding and public apathy for the army's unprepared state. David E. Johnson believes instead that the principal causes were internal: army culture and bureaucracy, and their combined impact on the development of weapons and doctrine.