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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Over the course of the past twenty-five years, Julia Cameron has taught thousands of artists and aspiring artists how to unblock wellsprings of creativity. And time and again she has noticed an interesting thing: Often when her students uncover their creative selves they also undergo a surprising physical transformation - invigorated by their work, they slim down. In The Writing Diet, Cameron illuminates the relationship between creativity and eating to reveal a crucial equation: Creativity can block overeating.

The best stories linger in the hearts and minds of readers for decades. These tales gain their power through plots that connect with the audience on both an emotional and intellectual level. Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then reveals how to use these plots effectively in your own work.

In this book, award-winning author and creative entrepreneur Joanna Penn takes you step-by-step through the process of writing, publishing, and marketing a successful non-fiction book. Whether you’re just starting out or looking to level up your author career, How to Write Non-Fiction gives you the tools and confidence to write the book you’re meant to write.

Do you want to connect with readers and listeners on a deeper level? Do you want your books to stand out in a sea of content by being authentic and personal in your writing whatever the genre? Are you interested in creative self-development? If yes, Writing the Shadow is for you. This is a book of my heart and it contains many personal stories—but this book is really about helping you reach readers and listeners with your words—and move to the next level in your writing.

Founded in 1970, NPR is America’s most powerful broadcast news network. Despite being overshadowed by the larger and more glamorous PBS, public radio has long been home to shows such as All Things Considered, Morning Edition, and This American Life that captivate millions of listeners in homes, cars, and workplaces across the nation. NPR and its hosts are a cultural force and a trusted voice, and they have created a mode of journalism and storytelling that helps Americans understand the world in which we live.

· Dramatically improve your writing in English: Learn from over 300 high-quality composition examples covering various writing styles and scenarios.· Master the art of clear and concise communication: Analyse how effective writing uses powerful language to structure arguments and express ideas.· Expand your vocabulary and grammar knowledge: Gain exposure to new words and grammatical structures used in natural writing contexts.· Learn to plan and organise your writing effectively: Utilise sample compositions as models to brainstorm, structure, and organise your own writing.· Boost your ...

Finally—a book of writing advice that accounts for all of the messy, perverse, practical, and inexplicable parts of being a human who writes.

Countless would-be readers and listeners of Finnegans Wake - James Joyce's 1939 masterwork, on which he labored for a third of his life - have given up after a few pages and "dismissed the book as a perverse triumph of the unintelligible." In 1944, a young professor of mythology and literature named Joseph Campbell, working with novelist and poet Henry Morton Robinson, wrote the first guide to understanding the fascinating world of Finnegans Wake.

Born in 1909 in Jackson, Mississippi, Eudora Welty shares details of her upbringing that show us how her family and her surroundings contributed to the shaping not only of her personality but of her writing as well. Everyday sights, sounds, and objects resonate with the emotions of recollection.

In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters and discover why their work has endured. Written with passion, humor, and wisdom, Reading Like a Writer will inspire listeners to return to literature with a fresh eye and an eager heart.

Write Through It is a candid, actionable guide to navigating the rollercoaster ride of writing and publishing, both on and off the page. Literary agent and author Kate McKean has been educating authors and demystifying publishing for years in her popular newsletter Agents & Books, and now she walks writers of all genres through every stage of the writing and publishing process and its accompanying emotional moments.

As the author of 24 novels, Elizabeth George is one of the most successful - and prolific - novelists today. In Mastering the Process, George offers listeners a master class in the art and science of crafting a novel. This is a subject she knows well, having taught creative writing both nationally and internationally for over 30 years. Drawing from her personal photos, early notes, character analyses, and rough drafts, George shows us every stage of how she wrote her novel Careless in Red.

Here, against a backdrop of late-night tattoo sessions and soldier-of-fortune trade shows, Dr. Thompson is at his apocalyptic best - covering emblematic events such as the 1987-88 presidential campaign, with Vice President George Bush, Sr., fighting for his life against Republican competitors like Alexander Haig, Pat Buchanan, and Pat Robertson; detailing the GOP's obsession with drugs and drug abuse; while at the same time capturing momentous social phenomena as they occurred, like the rise of cable, satellite TV, and CNN - 24 hours of mainline news.

Moving from her childhood in Oakland and growing up with her Chinese parents through her success as a novelist, Amy Tan delves into her creative interests in music, the paralysis of beginning a new project, journal writing, and travelling. Where the Past Begins chronicles the making of a writer. With characteristic humor and poignant observation, Tan weaves a nontraditional introspective narrative that is as complex and vibrant as this beloved American novelist's fiction.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Learn how to transform your passion for writing into a career. New York Times best-selling author Jennifer Probst reveals her pathway to success, from struggling as a new writer to signing a seven-figure deal. Write Naked intermingles personal essays on craft with down-to-earth advice on writing romance in the digital age.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms.