Market Economics

International Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of international marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big...

During his dozen years as an SEC attorney, author Richard Sauer opened and supervised some of its most notable financial cases-investigations that took him to a dozen countries and returned hundreds of millions of dollars to American investors. While a partner at a major law firm and, later, a hedge fund manager, he saw firsthand the follies and failures of our system. Now, in Selling America Short, he shares his extraordinary experiences with you.

Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George Washington, Entrepreneur, John Berlau presents a fresh, surprising take on our forefather's business pursuits. History has depicted Washington as a gifted general and political pragmatist, not an intellectual heavyweight. But he was a serious inventor and inveterate tinkerer and just as intelligent as Jefferson or Franklin.

Unlock the secrets to thriving in an era of prosperity with "Scaling Up in Prosperous Times"—your comprehensive guide to harnessing economic growth like never before. This essential eBook is a beacon for entrepreneurs, business leaders, and visionaries eager to seize the abundant opportunities that come with booming markets. Delve into the dynamics of economic surges and learn to identify the golden opportunities they present. With detailed market analysis tools at your fingertips, you'll be able to pinpoint growth potential and strategically position your business for success. Visionary ...

For the past few decades, the financial world has often displayed an unreasonable willingness to believe that "the model is right, the market is wrong," in spite of the fact that these theoretical machinations were largely responsible for the stock market crash of 1987, the LTCM crisis of 1998, the credit crisis of 2008, and many other blow-ups, large and small.

Step into the world where robust infrastructure ignites economic prosperity with "Infrastructure Wins.” This compelling eBook delves into the pivotal role of infrastructure in booming markets, unraveling the intricate connections between strategic development and unprecedented economic growth. Start your journey with a profound introduction to the relationship between infrastructure and economic expansion. Explore fascinating historical case studies that reveal insightful lessons from past successes, providing a solid foundation for understanding today’s infrastructural dynamics. ...

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

Embark on an illuminating journey into the remarkable world of superconductors with our intriguing new eBook, "Wired for Success." This compelling read offers an in-depth understanding of the science, history, and categories of superconductors. It explores the universe of superconductors from its early days to the current era of high-temperature superconductors. Expanding beyond the scientific realm, "Wired for Success" delves into the economic aspects of superconductors, providing insights into manufacturing costs and the fluctuations in superconductor economics. The dynamics of the ...

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

Step into the dynamic world of cryptocurrencies and emerging markets with the latest eBook, "Crypto Power." Enlighten yourself with the evolving world of blockchain technology and digital coins by diving deep into the intriguing chapters of this captivating book. "Crypto Power" starts by demystifying the complex universe of Cryptocurrencies - from Bitcoin to Altcoins in Chapter 1. Learn about the evolution of these digital currencies from the obscurity of the Dark Web to their mainstream significance today. The narrative then transitions into the exciting terrain of Emerging Markets in ...

Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.

I remember when I decided I wanted to grow my business online, I felt completely overwhelmed, not to mention extremely disorganized. Should I build on Facebook or Instagram...or both? How could I utilize my Facebook group to turn it into a prospecting machine? What about teaching people that joined my team how to do this? And the dreaded "A-word" - algorithm? I had no clue! I decided to dive in head first and take every single training, workshop, or coaching program I could afford to learn everything possible.

Do you want to learn what makes dropshipping such an incredible business model, and exactly how to scale the business to earning over $10,000 a month? If you’re new to dropshipping and don’t know where to start, don’t know if you’re the type of person who should do dropshipping, or don’t know how to scale your existing business, then this book is for you.

The Shadow Market, reveals that an enormous reshuffling of global fiscal power is taking place - and that Americans are powerless to stop it. Highly informative and sometimes startling, The Shadow Market is an urgent warning to the worldwide community and a must-listen for anyone interested in the future of the global economy, America's position in the world, or how and where to invest money.

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.

二〇一七年ノーベル経済学賞受賞！　これまでの経済学が想定してきた人間像は、すべて嘘なのでは？　

旧態依然の経済学界に渦巻く非難をはねのけ、認知バイアスに関する研究成果を着実に積み上げていった著者は、それらの知見を逆用し人々をより合理的な行動へと導く画期的手法「ナッジ」を提唱する。