Market History

In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

"The Rothschilds: Pioneers of Investment Banking and the Modern Financial World" is a comprehensive exploration of the Rothschild family's lasting impact on the finance and investment banking industries. From their humble beginnings as a small family business to their rise as one of the most influential and powerful banking families in the world, this book examines the Rothschilds' innovative practices and entrepreneurial spirit that helped to shape the modern financial landscape. Throughout the book, readers will gain a deep understanding of the Rothschilds' contributions to the ...

While trying to solve a family mystery, Dave Dyer uncovered a massive stock market scandal that had been forgotten by history. His great uncle Clayton Pickard vanished in 1923, and, in the process of researching him, the author found a collection of thousands of original documents and photos from Clayton's employer, the L. R. Steel Company. The documents, unopened since 1923, told the fascinating story of a visionary entrepreneur operating in the boom-town environment of Buffalo.

Incomplete sections of the book of dead found in Ramesses’ tomb and the murder of a prominent tomb scribe sparks fears of the curse of Anubis in Deir el-Medina. While the lack of witnesses and a close-knit worker community hampers, Neti-Kerty and Shabaka’s investigation at a time when the whole of Thebes awaits the arrival of the pharaoh for the beautiful festival of the valley. When Neti starts to experience strange sensations and the pharaoh’s life is endangered it becomes evident that there is a larger, more sinister scheme to the events...

Financial crises are often blamed on unforeseeable events, the unforgiving nature of capital markets, or just plain bad luck. Too Smart for Our Own Good argues that these crises are caused by certain alluring investment strategies that promise both high returns and safety of capital. In other words, the severe and widespread crises we have suffered in recent decades were not perfect storms. Instead, they were made by us. By understanding how and why this is so, we may be able to avoid or ameliorate future crises - and maybe even anticipate them.

Financial crises are often blamed on unforeseeable events, the unforgiving nature of capital markets, or just plain bad luck. Too Smart for Our Own Good argues that these crises are caused by certain alluring investment strategies that promise both high returns and safety of capital. In other words, the severe and widespread crises we have suffered in recent decades were not perfect storms. Instead, they were made by us. By understanding how and why this is so, we may be able to avoid or ameliorate future crises - and maybe even anticipate them.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

A unique tour around the world in search of the great thinkers of our time and their next big ideas. With the world at the threshold of profound changes, the questions become: Where are the philosophers? Where are the great thinkers of today? Where is the next Jefferson, Curie, or Mandela? Which technologies and changes in the nature of life will they harness, embrace, or be inspired by?

كتابٌ تتعرف من خلاله إلى التحولات التي حدثت في مسيرة التدين خلال العقود الأخيرة.

كيف خضعت الحركات الإسلامية لقيم السوق؟

ولماذا لجأ الدعاة إلى التنمية البشرية؟

وكيف تحول المسلم من شخص يهتم بنجاح المجتمع إلى شخص يهتم بنجاحه الفردي فقط؟

تعرف إلى إجابات تلك الأسئلة وأكثر من خلال الاستماع إلى كتاب "إسلام السوق"

Shabaka, the secretive Prefect, the Pharaoh’s special envoy charged with combating crime in the capital of the Pharaoh’s empire, also often makes use of Neti Kerty’s special talents. With her powers of deduction and knowledge of the dead, she has already helped solve many crimes.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

"There is a franchise mogul named Baek in Korea; he owned more than 20 brand restaurants and hotels by 2018 and it was reported his net worth is $830 M. He is also a media personality like Chef Ramsey. There was a TV program called Solutions by Baek; struggling small restaurant owners visit him on the show and he suggests things to improve their businesses. I remember a food truck guy visited Baek in 2017; his main menus were green pepper corn dogs and curry corn dogs. Certainly, the problem was that he couldn't sell enough of these. Baek suggested mixing the sliced peppers in the dough ...

You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know About Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex, Goldman provides the knowledge and tools you need to build and grow your brand.

The Economists’ Hour by Binyamin Appelbaum is the biography of a revolution: the story of how economists who believed in the power and the glory of free markets transformed the business of government, the conduct of business and, as a result, the patterns of everyday life. In the four decades between 1969 and 2008, these economists played a leading role in reshaping taxation and public spending and clearing the way for globalization.

By providing historical context and a thorough yet easily accessible explanation of US financial markets, authors Norbert Michel and Jennifer Schulp provide a much-needed counterpoint to current debates and criticisms. "Financing Opportunity" not only busts many popular myths about financial markets but also proposes ways to improve how our financial markets function. With financial markets and American opportunity so closely tied, financial policy is vital to supporting growth, productivity, and prosperity.

Stellen Sie sich vor, ein privates Unternehmen bietet Ihnen als „Staatsdienstleister“ Schutz von Leben, Freiheit und Eigentum in einem abgegrenzten Gebiet. Titus Gebel skizziert dieses Szenario in seinem Buch „Freie Privatstädte. Mehr Wettbewerb im wichtigsten Markt der Welt“ bis ins kleinste Detail.

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

Whether you're a first-time author or a seasoned pro, "Top 10 Mistakes Authors Make Marketing Their Books" is the essential guide for taking your book marketing to the next level. With Bourgeois's expert guidance, you'll learn how to identify your target audience, build a strong online presence, engage with readers, and leverage book reviews to increase sales.